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What every entrepreneur must know and do –
Alfred Terry Culbreth
AlfredTerryCulbreth
Alfred Terry Culbreth is an entrepreneur and business
executive for more than 25 years. Specialist in
communication engineering, sales and marketing
consulting,theonceamateurtennisplayerhasanAssociate
of Science degree in Electrical Engineering and a licensure
as a Certified Electrical Engineer (CTE) and in Electrical
Engineering Technology (EET). Alferd Culbreth has a
license from the Federal Communications Commission
(FCC), and is the CEO of TelCoCouba, a telecommunications
company that works between the United States and Cuba.
AlfredTerryCulbreth
There is no balance between work-life if you want to be a
successful entrepreneur. The most significant choice you can
make is where you want to apply your time. Most successful
entrepreneurs spend a disproportionate time working on their
companyforthe simplefact thatthe places thatreceiveyourfull
devotion willdo better thanthe places that won't.You only have
so much time, energy and ability to focus and the decision of
where to focus your energy is important because everything
elseyoudowillflowfromit.
Youcan'tdoeverything
AlfredTerryCulbreth
The best entrepreneurs can spend the whole day having
wonderful ideas, but if they don’t satisfy a large need of the
market, they won’t do any good. That is why most
entrepreneurs don't come up with great ideas, they look for
answers to resolve market needs. However, you also need to
have the desire to make any idea you have a reality, you need
the will to bring their idea into existence. With that you can
makesomethinghappen.
Ideasthatsolveneedsarethekeytosuccess
AlfredTerryCulbreth
You don’t need to be the super adventurous entrepreneur that
go for every innovative idea that show up in front of you.
Contrary to general believe, successful entrepreneurs take
small, and most important, smart steps towards their goals.
They can be extremely careful and conservative with their
decisions, they study every step, and how it can affect the
wholeoftheirbusiness.
Takeyourtimetomakedecisions
AlfredTerryCulbreth
You can try to micromanage every single process and action of
your company, but then the business won’t grow more than
one person can handle successfully. Your company will get
trapped somewhere and won't be able to move very quickly.
Your employees are not going to take the time to mature their
ideas,sinceeverythingwillhavetogothroughyou.
Giveupcontrol
AlfredTerryCulbreth
Your actions will decide everything. Analyze what you want for
thefuture ofyour company,your community, yourcountry, and
trace goals to reach there. The best way to predict the future is
to create it, so stop thinking and get underway. Play to yours
and your company’s strengths, and turn every obstacle into an
asset. Use your creativity and innovation to get where you
want.
Createthefutureyouwant
AlfredTerryCulbreth
You should understand the process of marketing, but have a
team that will work on the marketing strategies. The most
important thing you should actually know is to whom you are
selling to, and then you determine what it is that will get them
tobuy.
Allyouneedtoknowaboutmarketingisyourcostumer
AlfredTerryCulbreth
You are not the one that will determine what a good product is,
the customer will. And is he don’t like your product, it's a bad
product, remember that the customer is always right and that
unpopular products are going to remain so. Try different
versions,askwhytheproductisnotpopularandworkonit.
Theclients’wantsandneedsareaboveyours
AlfredTerryCulbreth
No one will succeed all the time, so when you fail learn with.
You are going to make mistakes, so try to truly understand
what went wrong. Also, if you are going tofail, try to fail quickly
andcheaply,bytakingsmallstepsinthedirectionofyourgoal.
Learnfromyourmistakes
AlfredTerryCulbreth
THANK YOU
AlfredTerryCulbreth

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Alfred Terry Culbreth

  • 1. What every entrepreneur must know and do – Alfred Terry Culbreth AlfredTerryCulbreth
  • 2. Alfred Terry Culbreth is an entrepreneur and business executive for more than 25 years. Specialist in communication engineering, sales and marketing consulting,theonceamateurtennisplayerhasanAssociate of Science degree in Electrical Engineering and a licensure as a Certified Electrical Engineer (CTE) and in Electrical Engineering Technology (EET). Alferd Culbreth has a license from the Federal Communications Commission (FCC), and is the CEO of TelCoCouba, a telecommunications company that works between the United States and Cuba. AlfredTerryCulbreth
  • 3. There is no balance between work-life if you want to be a successful entrepreneur. The most significant choice you can make is where you want to apply your time. Most successful entrepreneurs spend a disproportionate time working on their companyforthe simplefact thatthe places thatreceiveyourfull devotion willdo better thanthe places that won't.You only have so much time, energy and ability to focus and the decision of where to focus your energy is important because everything elseyoudowillflowfromit. Youcan'tdoeverything AlfredTerryCulbreth
  • 4. The best entrepreneurs can spend the whole day having wonderful ideas, but if they don’t satisfy a large need of the market, they won’t do any good. That is why most entrepreneurs don't come up with great ideas, they look for answers to resolve market needs. However, you also need to have the desire to make any idea you have a reality, you need the will to bring their idea into existence. With that you can makesomethinghappen. Ideasthatsolveneedsarethekeytosuccess AlfredTerryCulbreth
  • 5. You don’t need to be the super adventurous entrepreneur that go for every innovative idea that show up in front of you. Contrary to general believe, successful entrepreneurs take small, and most important, smart steps towards their goals. They can be extremely careful and conservative with their decisions, they study every step, and how it can affect the wholeoftheirbusiness. Takeyourtimetomakedecisions AlfredTerryCulbreth
  • 6. You can try to micromanage every single process and action of your company, but then the business won’t grow more than one person can handle successfully. Your company will get trapped somewhere and won't be able to move very quickly. Your employees are not going to take the time to mature their ideas,sinceeverythingwillhavetogothroughyou. Giveupcontrol AlfredTerryCulbreth
  • 7. Your actions will decide everything. Analyze what you want for thefuture ofyour company,your community, yourcountry, and trace goals to reach there. The best way to predict the future is to create it, so stop thinking and get underway. Play to yours and your company’s strengths, and turn every obstacle into an asset. Use your creativity and innovation to get where you want. Createthefutureyouwant AlfredTerryCulbreth
  • 8. You should understand the process of marketing, but have a team that will work on the marketing strategies. The most important thing you should actually know is to whom you are selling to, and then you determine what it is that will get them tobuy. Allyouneedtoknowaboutmarketingisyourcostumer AlfredTerryCulbreth
  • 9. You are not the one that will determine what a good product is, the customer will. And is he don’t like your product, it's a bad product, remember that the customer is always right and that unpopular products are going to remain so. Try different versions,askwhytheproductisnotpopularandworkonit. Theclients’wantsandneedsareaboveyours AlfredTerryCulbreth
  • 10. No one will succeed all the time, so when you fail learn with. You are going to make mistakes, so try to truly understand what went wrong. Also, if you are going tofail, try to fail quickly andcheaply,bytakingsmallstepsinthedirectionofyourgoal. Learnfromyourmistakes AlfredTerryCulbreth