1. ALEXIS ROIZEN
If a designer applies their total design vocabulary successfully, the end product will show no traces
of having been designed at all. It will look perfectly obvious and inevitable.
– William Golden

2. InFocus Publicity
C/o Courtney Rainville
1234 County Lane
Moscow, ID 83843
February 13, 2010
A wordmark designed based on the meaning of the
101 W 78th St / New York, NY 10019 / 212.362.4378
word. The Basement wordmark morphed into an up-
scale martini bar.
To whom it may concern:
iat veleniat, velendrer suscilit adigna facidunt utpat, si bla autpate ea
facinissis nismole ssequam commodiamet, si.
* letterhead and envelope - when sealed, the
Rud magnit utat ullaorero consequatie dolobore tatet lorperat praes-
secte eratem veraesequate tisismod et at alit vel ut praestrud eriure diam, sum
envelope flap is the shape of a martini glass
in ulputem veril ut amcommy nim dolorpe rcidunt in ex el dolesenim alit nonse-
quisi.
Onullaore conum do odit lore dio odolor ipit adipsus cidunt prat, consen- * coasters
dre del ip ea aut la con er se dolore feum inim ea feu faci tat. Ut wisim estio
dolore minibh el ut niamcon ea feuis ent ute dolent exercil lamcon ute dolor-
perilit am dolore dolore core consecte magna at nisi.
Quip eugait auguera esenit wis nulputpat, sit nullutpat vulla commod eu
* business card, front and back
faccum zzrit nibh et wis accummo dolore modo enis num nit iusto doluptat. To
dolobore doloreet, summodolore deliquatum zzrit utpat nisisi.
Facidunt nis amet laore dunt la corpera essequat. Ommy nis nonsecte
faccum in etueraestrud magna alisi blandre feu feugiam nim velissit illute con-
sectet do dit esseniat autem ipit laore consequat irillaore tat.
oluptat ipit velestrud tet, velit acipit aci tat.
in hent iurem inis ent am veniam ilis dipit irillan ea conullam zzrit dip
ex et, volorer sumsan vulla con veniam ipsuscipit nulput ilit adio commolo
rperaese conse velessectem vulla alit dolore do exer si te commolesto odignit,
quatem nim ea commolore ming et praessim nibh ex eum eugiam am, conse-
quat lamet, conulla alis nulla facilla accum nullaortie consequis adit velit adign- 101 W 78th St / New York, NY 10019 / 212.362.4378
isit iurer iustie min verit.
Sincerely,
Alexis Roizen, Owner
The glasses are clean
and the drinks are dirtee
101 W 78th St / New York, NY 10019 / 212.362.4378
101 W 78th St / New York, NY 10019 / 212.362.4378

3. natural turn is dedicated
to producing all-natural
fibers that are hand spun
and hand dyed to give
natural
turn
you the purest materials
to work with.
A branding and packaging redesign for the natural
fibers company, Sunset Creations. The logo recalls the
shapes of the earth and the recycling symbol. The
6mm 6.5mm circular form is also the abstracted representation
10 10.5 of the end view of a skein of yarn. The fashionable
Didot typeface was used to link modern-and-hip
with an eco-friendly company and fabric.
104 F
* business card, front and back
* close up of yarn label, backside
For more product information,
visit us online at
* packaging collection
www.naturalturn.com

4. Frosting
We Bake. You Create. We Bake. You Create.
A bakery specializing in permitting customers to
decorate their own desserts.
Frosting and tag line
* logo Frosting Frosting
Logo Progression
We Bake. You Create.
We Bake. You Create.
* business card, front and back
* logo evolution
FrostingWay pm, Tuesday - Saturday
13 Bakers
Open 7 am-6
Coeur d’Alene, ID 83814 Frosting Frosting * logo manipulation
Logo Progression and appointments call 208-556-1213
For orders
Frosting Frosting Frosting
Logo Progression
Frosting Frosting Frosting
Logo Progression
We Bake. You Create.
Logo Manipulation

5. Everyone Votes
2008 election poster. It’s aim was to encourage the
youth vote. My concept derived from the celebrated
children’s book, Everyone Poops. It’s message:You
can vote, so do.
The pink suit
A poster designed from the sentence, “After his
death she refused to remove her blood-stained
clothing and regretted having washed the blood off
of her face and hands.” My design is composed of
type. Yet it symbolizes the single gunshot that killed
J.F.K. and the blood spatter on Jackie Kennedy’s
iconic pink suit.

6. Arrival Student Media
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includes the award-winning student newspaper, The Argonaut; free-form Palousafest Aug. 22
radio station KUOI-FM; award-winning student magazine, Blot; and the Back to School Aug. 26
Argonaut Online. Fall Sports Preview Aug. 29
KUOI-FM has been on the air since the 1950s, and has the largest music Dad’s Weekend Oct. 3
library of any college radio station in the Northwest. Since the first issue in InCue / KUOI Program Guide Oct. 10 / Feb 20
the fall of 2004, Blot has won numerous awards, including best magazine in Homecoming Oct. 25
Idaho from the Idaho Press Club and a Mark of Excellence award from the Beat BSU Week Nov. 11 / 14
Society of Professional Journalists. The Argonaut Online at www.uiargo- Winter Sports Preview Dec. 5
naut.com receives more than 400,000 hits every month is updated frequent- Fall Graduation Dec. 12
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Blot magazine TheArgonaut 10”
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* front and back of the tri-fold rate card
1,490 Staff 10 11 12 13 14 15 16 Blot is UI’s student-run, student-pro- Published twice weekly with a circulation of 6,000, The The Argonaut is pleased to offer online advertising at www.uiargonaut.
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7. SPORTS NEWS ARTS
Johnny Ball game lays his Need a summer internship? Take a peek behind the curtains
bracket on the line as March You could always have your of this weekend’s production of
Madness play beings parents buy you one. Dancers Drummers Dreamers.
Thursday. Page 12 Page 3 Page 9
Argonaut
U N I V E R S I T Y O F I DA H O
the Tuesday, March 18, 2008
Volume 108, No. 49
The Vandal Voice Since 1898
Phys. ed UI seeks
eliminates = 9 4)
4x )=9(1/ feedback
Addition Princ
minors, (4x x=9/4 iple:
1/4 a = b,
a + c = b + about fee
certificates for any numb c
The Argonaut
Programs not being
er c
increases
used by students Reid Wright
Argonaut
Lianna Shepherd
The University of Idaho stu-
Argonaut
dent fee proposal for the 2009
fiscal year has been completed
For the past two years the
and is open for student feedback
physical education department
before being sent on to the State
has been undergoing a series of
Board of Education.
changes to increase efficiency.
“Is what we’re doing the best UI’s Polya Math Center is working The proposal recommends a
$175 increase for resident under-
we can? Are students being pre-
pared for life after Idaho?” said
to overcome traditional methods graduate fees. This is a nearly 8
percent change and brings the to-
Kathy Browder, the physical ed-
ucation department chair. “We
of teaching mathematics tal fee to $2,380 per student, per
semester.
3x 2
had to look at ourselves and see
Jeremy Castillo “The proposal will provide
if we are being good stewards of
+
Argonaut revenues that are essential to help
the resources we have.”
5x 22x 2
the university and various activ-
Last year the program consol-
ity areas, maintain and improve
-4 -4y
idated two major schools, com- Ask junior Susie Douglas what she thinks about programs and services for our
munity health and sports sci-
the Polya Math Center and you’ll get the response students, and invest in areas nec-
y
ences. This year, it will be joining
most University of Idaho students would expect. essary for a vibrant future,” UI
the exercise sciences and health.
President Tim White said.
The program will also elimi- “I hate it, it’s horrible,” she said. “Everyone I talk Out of the proposed $175 in-
Cover designs for the University of Idaho’s student
nate six minors and certificates
from its repertoire. The elimi-
to hates it.” crease, $50 is going to facility
Douglas is just one of the hundreds of UI students fees, which are used for capital
nated programs are social dance,
construction and renovations
sports ethics, recreation, online who have been required to use the Polya Math Cen- around the campus, such as the
instruction certificate, dance
of s:
ter since its fall 2001 inception. It all started with Kibbie Dome renovation, said
newspaper.
performance and character edu-
current math department chair Monte Boisen. Tyrone Brooks, senior director of
w
La nent
cation certificate.
administrative operations.
“A lot of what we’re trying +n
) “I was at Virginia Tech in the mid-’90s when they
o =a
(m A proposed increase of $97.49
exp)(a )
to do involves reducing the re- created the Math Emporium, which was a created per student per semester is going
dundancy in our department. n
computer lab in a warehouse,” Boisen said. “It was to the General Education Oper-
ab
m
For example, we found that
a
m m
*( ab =
a better way to teach basic mathematics to students. ating Budget, which includes a
L!
people who wanted to really m broad group of university pro-
FOI ,
study dance needed more in- It was very successful.”
* )
grams as well as the upkeep of
volvement then a minor would n
physical buildings and the de-
a
m
*(
allow,” Browder said. “You can’t
While Boisen still worked at Virginia Tech, several people from ferred maintenance fund, Brooks
My goal was to make the paper’s aesthetic enticing
be a performer with minimal
st
UI’s math department visited the campus to check out the Empo- said.
fir ide,
practice.”
rium. But the trip was more than just a meet-and-greet. Dedicated activity fees also
The number of students af-
s
“Idaho had been seeing less success reaching students coming show a proposed increase: $27.51
out sure,
fected by the change is expected
with basic math,” Boisen said. “And they saw the Math Empo- per student per semester is rec-
to be small. Very few people are
rium was devised to address those learning needs.” ommended to go to student ac-
not ast
enough so that students would prefer it to web-
involved in these programs and
Soon after, Boisen was hired as the math department chair to tivities. The largest proposed
some of them have gone whole
l
created a lab similar to Virginia Tech’s. His main problem with increase in the dedicated activity
years without anyone seeking
teaching math by lecturing is students would either get bored or fees goes to intercollegiate athlet-
a degree. Social dance averages
confused, depending on their abilities. ics at $6.55.
one person a year.
Kirk Trigsted, math lecturer and current director of the Polya “We think that this proposal
based media.
“These are really specific mi-
(x1, y1)
Math Center, can back up Boisen’s complaints. will cover new programs and
nors, so with social dance we
“Basic introduction algebra courses, lectures don’t work for new initiatives for the student
started rethinking it to see if we
them,” Trigsted said, recalling his experiences teaching Math 108. body,” ASUI President Jon Gaff-
could fold it into dance perfor-
“The students in that class have vastly different backgrounds. ney said.
mance,” she said.
You have students who haven’t had a math class in 20 years. Oth- The dedicated activity fee in-
The recreation minor only av-
Quadratic
ers are fresh out of high school who just graduated with Algebra 2 crease proposal was put together
eraged one to two students over
or calculus. And here I am trying to find a one-size-fits-all lecture, by a committee of student repre-
the course of five years. Accord-
sentatives.
equ.
ing to Browder, the broad nature
See POLYA, page 4 “It was a balancing act,” said
of a recreation minor was not
senior Kelby Wilson. “We tried to
* “Root of the problem”
preparing students. The depart-
Photo illustration by Alexis Roizen/Argonaut balance needs across the univer-
4ac)
ment instead joined forces with
-b±√(b²-
sity.”
the College of Natural Resources
“(The student committee) was
to replace the program with pro-
very judicious and fair in allocat-
grams for outdoor leadership
(x2, y2)
Story about a math program on campus
ing limited funds,” Brooks said.
ax + bx + c = 0
and sustainable tourism.
2 Vice Provost for Student
See PHYSICAL, page 5 See FEES, page 5
Volunteers make most of break Design: graph paper and math equations
Hayley Guenthner Salt Lake City. is still a great deal of hurricane re- ate a better citizen,” he said. “(Par-
Argonaut Dean said the low numbers at lief in the Gulf Coast and although ticipants learn) to recognize the
each site provided for the ultimate many months have passed, help is need for service and the idea that
More than 100 University of Ida- bonding experience among attend- still needed. we all need a helping hand at some
* “More than blues”
ho students swapped their beach ees. “They still haven’t really made a point. It can be pretty emotional
towels and snowboards for con- “The students probably bonded dent down there,” he said. “We did and can take a big toll of people.”
struction tools and children’s books more in just this week than they whatever we could to help.” The spring break efforts were
during the ASUI Center for Volun- would have if they had known each When Mann and his fellow vol- launched in 2001 with just 12 stu-
teerism and Social Action’s Alterna- other all year,” he said. “(We) came unteers weren’t busy painting trim, dents traveling to Seattle. Seven
Story about depression in students
tive Spring Break. out feeling really connected with building walls or cleaning up de- short years later, dozens of students
This year’s trips had a record (each other).” bris, they looked around at a life signed up for the trips, and luckily,
number of participants who jumped ASB co-coordinator Bruce Mann the majority had never seen. Mann Dean said the Volunteer Center was
on flights to states across the South traveled to Bay Saint Louis to aid said this trip had a great impact on able to accommodate everyone who
to lend a hand to those in need. with hurricane recovery and out- students and many came back a dif- wanted to help.
Design: Causes of depression and the visual
ASUI Volunteer Coordinator Josh reach for the second year in a row. ferent person when they returned Dean said two of this year’s des-
Dean said students were scattered He said he agreed with Dean and home on Saturday. tinations were a little different than
across 10 destinations last week as- found his group growing very close “I felt proud of the work we did previous or the other ones. Those
sisting in everything from homeless throughout the journey. and the growth our team had,” he who traveled to Salt Lake City and
shelters, food banks and reading to “By the end of the trip, people said. “I was completely impressed Santa Clara Pueblo went with spe-
interpretation of the feeling
children to building Habitat for Hu- didn’t want to leave,” he said. and floored with how much they cific intentions to help in fields rel-
manity houses. “They would look around and say, cared.” evant to them.
Their locations included Ash- ‘There is still so much more we can Mann said although the main Dean was the adviser for the Courtsey photo
ville, N.C.; Bay Saint Louis, Miss.; do.’ I felt extremely proud.” goal of the trips are to help those in Salt Lake efforts that worked with Idaho junior Garrett Holbrook uses a pickaxe to
Little Rock, Ark.; Montgomery, The purpose of Mann’s group need, it is often those who are help- transgender communities, transi- dig a trench in the driveway of a home in Bay
Ala.; Newport and Rogersville, was to rebuild and work on six ing that get the most out of their tional housing facilities and youth St. Louis, Miss., during Spring Break. Holbrook
Tenn.; Pikeville, Ky.; Spartanburg, damaged homes in the various time. was one of 121 UI volunteers who spent Spring
S.C.; Santa Clara Pueblo, N.M. and stages of completion. He said there “What we really try to do is cre- See ASB, page 5 Break serving around the United States.
CONTENTS. .9
* “Lost and found”
It’s NCAA March Madness time again. Peek inside and on the Web for a brack- WSU and UNLV in the Final Four.
on
Arts&Culture . . . . . . . . .
Briefs . . . . . . . . . . . . . .
Calendar . . . . . . . . . . .
.
.
. .2
. .2
the WEB Much like Major League Baseball’s Fall
Classic extending into November, the
college basketball tournament runs into
April. The Argonaut has a variety of tour-
et breakdown from Andrea Miller and anal-
ysis from Johnny Ballgame. His bracket and
notes are there, too, and will be available
at www.uiargonaut.com. Exclusive Web
If you want to share your bracket with
the world, feel free to send your picks to
arg_opinion@sub.uidaho.edu and we’ll post
it. That way your friends can bask in your
Keep an eye on the Arg
Written by me, about campus traditions
Classifieds . . . . . . . . . . . . .8
Crossword . . . . . . . . . . . . .2 Web site for updates, ney coverage in this issue in hopes that only brackets from other Argonaut staff genius or laugh at your idiocy, however it
Opinion . . . . . . . . . . . . . . .7 exclusives and more. someday the Vandals will actually get into members will also be available throughout turns out.
Sports&Recreation . . . . . .12 www.uiargonaut.com
the round of 64. Darn those BSU Broncos the week, including Web/Opinion editor T.J Sorry, no money will be at stake, only
Sudoku . . . . . . . . . . . . . . .2 and their first WAC basketball title. Tranchell’s upset special bracket that has pride.
Design: old photo album feel
1st place, front page design
Idaho Press Club, 2008