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The Business Value of BIM in
          North America: 2012
           McGraw-Hill Research Findings



Prepared by:

MHC Research & Analytics
October 2012
Presenter
    Steve Jones
       – BA Johns Hopkins, MBA Wharton
       – 19 years in Design
          • Principal and Board of Directors of Burt Hill (now Stantec)
       – 3 years in Technology
          • Vice President, Primavera Systems (now Oracle)
       – 9 years McGraw-Hill Construction
          • Research and publishing re: major issues impacting the construction
            industry




2          McGraw-Hill Construction Confidential
McGraw-Hill
    #1 Information Source about the North American Construction Industry
       – Digital Data Products, Magazines, Research (construction.com)




3          McGraw-Hill Construction Confidential
BIM SmartMarket Reports
    Research on BIM adoption, implementation and value since 2007




        2007                                 2009                 2010                  2010   2012
    Two new BIM SmartMarket Reports will be released in 2012
                                                        The                  The
                                                    Business              Business
                                                   Value of BIM          Value of BIM
                                                     in Korea              in North
                                                                           America




4          McGraw-Hill Construction Confidential
BIM SmartMarket Reports
    Major 2012 update of the 2007 and 2009 studies of North America


                                                        The
                                                     Business
                                                    Value of BIM
                                                      in North
                                                      America




        2007                                 2009




5          McGraw-Hill Construction Confidential
Objectives
    1.   Create 3 and 5 year trends for adoption, implementation and
         business value of BIM:
         – For Non-users of BIM:
            •       Reasons for not adopting
            •       Triggers for future adoption
            •       Attitudes towards using BIM
            •       Perceptions of BIM use by others in the market

         – For Users of BIM:
            •       Current and future implementation of BIM
            •       Focus of BIM investments, both current and future
            •       Perception and measurements of ROI of BIM
            •       Business values and benefits derived from BIM

    2.   New Research to establish a 2012 baseline on specific BIM
         processes and activities:
         – Frequency
         – Difficulty
         – Value



6               McGraw-Hill Construction Confidential
Sponsors

     Sponsors
      – Premier Partner: Autodesk*****
      – Corporate Partner: Parsons
      – Contributing Partners:
         • buildingSMART alliance***
         • HOK**
         • Mortenson Construction*
         • Barton Malow*
         • BIMForum
         • Charles Pankow Foundation
         • Hensel-Phelps
         • NRI
         • Pinnacle Infotech
         • Satterfield & Pontikes

                                                  *Repeat sponsors of BIM SmartMarket Reports

7         McGraw-Hill Construction Confidential
Methodology

     Online survey completed by 582 respondents:
      – Survey was available from August 2nd to September 19th, 2012
      – Average survey duration: 15 minutes
      – Sample provided by McGraw-Hill Construction databases plus 10
        different industry associations, who provided a public link to their
        members:
         • AGC, AIA, ASA, ASCE, CMAA, COAA, DBIA, NIBS, SMACNA & SMPS




8         McGraw-Hill Construction Confidential
Methodology

     Definition of BIM for the research
      – Consistent since 2007
         • Intended to differentiate from CAD

                                     For the purpose of this survey:
                              “BIM” refers broadly to the creation and use of
                             digital models and related collaborative processes
                              between companies to leverage the value of the
                                                  models.

      – Intentionally inclusive
         • Not just model authoring
         • Use of other’s model for analysis is accepted as a User
         • Owners’ engagement with other’s models in accepted as a User



9         McGraw-Hill Construction Confidential
Methodology

      Survey Criteria:
       – Respondents were classified as BIM Users or Non-users
         • Non-users were: “Not engaging with BIM at all”
         • BIM Users:
             – Just authoring models
             – Using others’ models for analysis but not authoring models
             – Authoring and analyzing models

       – Consistent with previous surveys respondents were grouped by
         company-type as:
         • Architects
         • Engineers (numerous disciplines)
         • Contractors (general and trade)
         • Owners
         • Others
             – Others made up less than 10% of respondents and are excluded from the player
               comparison charts


10        McGraw-Hill Construction Confidential
Respondent Profile




11   McGraw-Hill Construction Confidential
Respondent Type Distribution
     • Similar relative distribution of A/E/C/O firms in 2012 sample as in 2009 research
     • 2012 findings exclude “Other” category (e.g. consultants, BPMs, etc)



                                                      6%      7%

                                                                                Owners

                                                      44%    39%
                                                                                Contractors



                                                             21%                Engineers
                                                      18%


                                                                                Architects

                                                      32%    33%




                                                      2009   2012




12            McGraw-Hill Construction Confidential
Architect and Engineer Roles
     • Architects are primarily focused on building architecture
     • Structural and Mechanical are the primary engineering focuses

                              Architect Roles




                                              Interiors, 22.9




                              Building
                            architecture,
                                                                                                    Engineer Roles
                                77.1
                                                                                       Structural Engineer

                                                                              Mechanical (HVAC) Engineer

                                                                Civil, Environmental, Geotechnical Engineer

                                                                                        Electrical Engineer

                                                                                        Plumbing Engineer

                                                                                   Transportation Engineer

                                                                      Fire and Life Safety System Engineer

                                                                          Other Engineering practice-type

                                                                                                              .0   5.0   10.0   15.0   20.0   25.0   30.0   35.0



13            McGraw-Hill Construction Confidential
Contractor Firm Roles
     • There are a broad array of contractor firm roles
     • Architecture and Engineering roles were recoded into architect/engineer respondents


                                                               Contractor Firm Roles

                                                      Mechanical/HVAC/Sheet
                                                       Architecture at GC firm
                    General Contractor, inc. A/E/C or Design/Build
               Construction Manager, inc. A/E/C or Design/Build
                                                       Engineering at GC firm
                                                         Electrical Contractor
                                                                    Estimator
                                       Civil/Site/Geotechnical Contractor
                                           Concrete Fabricator/Contractor
                                                      Steel Fabricator/Erector
                                           Curtain wall Fabricator/Installer
                                                        Other Contractor role

                                                                                 .0   5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0




14            McGraw-Hill Construction Confidential
Key Trends
                                BIM Users and Non-Users
                                  2007 / 2009 / 2012 / 2014*




                                                               *Forecast

15   McGraw-Hill Construction Confidential
BIM Adoption: 2007, 2009 and 2012
     • Overall Adoption of BIM has increased from 17% in 2007 to 71% in 2012
         – 45% growth over the last 3 years; Over 400% growth over last 5 years




                                                                          29%
                                                                        Non-User
                                                        51%
                                                      Non-User
                                                                 +45%
                                   83%
                                  Non-User


                                                                          71%
                                                                        BIM User
                                                        49%
                                                      BIM User
                                    17%
                                  BIM User

                                     2007              2009               2012




16            McGraw-Hill Construction Confidential
BIM Adoption by Company-type: 2009 and 2012
     • In 2012 Contractor adoption (74%) surpassed Architects (70%)
     • All categories increased



                                            74%
                                                                              70%
                                                             67%
                                            +50%
                                                                      58%
                                                                              +20%
                                                             +60%
                            50%
                                                      42%




                              Contractors              Engineers       Architects

                                                      2009   2012




17            McGraw-Hill Construction Confidential
BIM Implementation on Projects: 2009, 2012, 2014*
     • Percentage of Very Heavy Users forecasted to double over 5 years
     • Percentage of Light Users drops from 1/3 of total to 6%



                                                                                                 58%
                                                                                                                     LIGHT:
                                                                                                                     Less than 15%
                                                                                                                     of projects
                                                                                                 +105%


                                                                          39%                                        MEDIUM:
                                                                                                                     15-30%
          35%
                                                                                                                     of projects
                                   27%
                                                        24%                                                          HEAVY:
                21%                                                 20%                    21%                       31-60%
                          18%                                 17%                                                    of projects
                                                                                     14%
                                                                                                                     VERY HEAVY:
                                                                                6%                                   More than 60%
                                                                                                                     of projects


                    2009                                       2012              2014* (forecast)


                                                                                                         *Forecast

18              McGraw-Hill Construction Confidential
BIM Implementation by Company-type
     • Although Contractors lead adoption, Architects lead implementation
     • All company-types show increases in percentage of Very Heavy users

                                           70%

                                           60%

                                           50%
                                                                                                             Less than 15%
           Current 2012                    40%                                                               15-30%
       Implementation Level                                                                                  31-60%
                                           30%
                                                                                                             More than 60%
                                           20%

                                           10%
                                                       L M H VH
                                            0%
                                                        Architect     Engineer     Contractors    Owner

                                           80%

                                           70%
                                                                                           +77%
                                           60%                 +25%
                                                                                                      +49%
          2014 Forecast                                                     +65%                             Less than 15%
                                           50%
       Implementation Level                                                                                  15-30%
                                           40%
                                                                                                             31-60%
                                           30%
                                                                                                             More than 60%
                                           20%

                                           10%

                                            0%
                                                        Architect     Engineer     Contractors    Owner


19             McGraw-Hill Construction Confidential
BIM Expertise Level: 2009 and 2012
     • Percentage of Advanced and Expert users increased by 33% and 20%
     • Percentage of Beginner level users decreased by 41%



                                                     36%               36%
                                                           33%
                                                                       +33%

                                                                 27%

                      22%
                                                                                           2009
                                                                                    18%
                                                                                           2012
                                                                              15%
                                   13%
                                                                                    +20%

                                   -41%




                          Beginner                    Moderate    Advanced      Expert




20           McGraw-Hill Construction Confidential
Years of Experience with BIM: 2009 and 2012
     • Percentage of highly experienced users (5 or more years) more than doubled
     • Percentage of low experience users (2 or less years) cut in half; Effect of economy?



                                                                                                  36%

                                                                                                  +100%


                                     26%
            22%
                                                        18% 18%                             18%           2009
                                                                                                          2012
                                               13%                                  13%
                                                                         11%
                                                                   10%
                    9%                           -50%                               +116%
                                                                               6%
                   -59%




              1 year                    2 years          3 years    4 years    5 years      More than 5
                                                                                              years




21            McGraw-Hill Construction Confidential
Years of Experience with BIM: 2009 and 2012
     • Percentage of highly experienced users (5 or more years) more than doubled
     • Percentage of low experience users (2 or less years) cut in half; Effect of economy?



                                                                                                  36%
               Missing Beginners:
                                                                                                  +100%
               Effect of the economy?
                                     26%
            22%
                                                        18% 18%                             18%           2009
                                                                                                          2012
                                               13%                                  13%
                                                                         11%
                                                                   10%
                    9%                           -50%                               +116%
                                                                               6%
                   -59%




              1 year                    2 years          3 years    4 years    5 years      More than 5
                                                                                              years




22            McGraw-Hill Construction Confidential
Perceived ROI Derived from BIM 2009 to 2012
     • Overall distribution of perceived ROI levels similar between 2009 and 2012




        25%


        20%


        15%
                                                                                                          2009
                                                                                                          2012
        10%


         5%


         0%
               Negative            Break-even         Less than   10-25%   26-50%   51-100%   Over 100%
                                                        10%




23            McGraw-Hill Construction Confidential
Perceived ROI by Company-type: 2012
     • Contractors have most with positive ROI (74%)
     • Engineers have least with positive ROI (37%), most with negative (41%)



         45.0%

         40.0%
                                     65%                     37%          74%      67%
         35.0%
                                                                                          Negative
         30.0%                                                                            Break-even

         25.0%                                                                            Less than 10%
                                                                                          10-25%
         20.0%
                                                                                          26-50%
         15.0%                                                                            51-100%
                                                                                          Over 100%
         10.0%

          5.0%

           .0%
                             Architect                   Engineer   Contractors   Owner




24               McGraw-Hill Construction Confidential
Focus of BIM Investment 2009 to 2012*
     • Investment priorities consistent; Slight pullback in commitment to invest
     • Increased focus on BIM software



                 Developing internal collaborative BIM procedures

                                                               BIM software

                                            Marketing your BIM capability

                                                      New/upgraded hardware                                              2012

                                                                BIM training                                             2009


      Developing collaborative BIM processes with external parties

                 Software customization/interoperability solutions

                                            Developing custom 3D libraries

                                                                               0%   10%   20%   30%     40%           50%          60%




                                                                                                      * Top 2 (High or Very High importance)


25                McGraw-Hill Construction Confidential
Internal Benefits of BIM Use: 2009 and 2012*
     • Higher percentage of users report High/Very High value from leading internal benefits
          – Increased profits, Maintaining clients, Reducing project duration and Fewer claims are greatest percentage gainers




        Reduced errors and omissions in documents
              Marketing new business to new clients
       Maintaining repeat business with past clients                                                         +36%



                                                Reducing rework
                                        Offering new services
                                                                                                                                             2012
          Reducing cycle time of specific workflows
                                                                                                                                             2009
                                                                                                +38%
                      Reducing overall project duration
                                                Increased profits                            +70%



                               Reduced construction cost
                                      Fewer claims/litigation                        +42%



                        Recruiting and retention of staff

                                                                    0%   10%   20%          30%        40%          50%         60%



                                                                                                                    * Top 2 (High or Very High importance)


26              McGraw-Hill Construction Confidential
Elements that would Increase Internal Benefits: 2009 and 2012*
     • Priority of elements consistent; Intensity of need generally lower
     • Lowered need for more internal/external BIM resources indicates growth in availability

      Improved interoperability between software applications
                         Improved functionality of BIM software
       More clearly defined BIM deliverables between parties
                                      More owners asking for BIM
       More 3D building product manufacturer specific content
                                    Reduced cost of BIM software
                                More internal staff with BIM skills                                                              -21%
                                                                                                                                                                   2012
                           More use of contracts to support BIM
                                                                                                                                                                   2009
                              More external firms with BIM skills                                                         -28%

                 More incoming entry level staff with BIM skills
                   Integration of BIM data with mobile devices
                        Willingness of AHJs to accept models
     More hard data demonstrating the business value of BIM
                                    More available training in BIM
               More available outsourced modeling services                               -49%


                                                                         0%      10%      20%     30%     40%      50%      60%         70%     80%      90%



                                                          Q: How much importance would each of the following have on increasing         * Top 2 (High or Very High importance)
                                                          your organization's ability to experience business benefits from BIM?

27                McGraw-Hill Construction Confidential
Non-User’s Attitude Towards BIM: 2009 to 2012*
     • Non-users are fewer, but are becoming more entrenched in their attitude towards BIM
         – 20% fewer are evaluating, believe valuable or open to exploring;
         – 30% have decided not to use it; group doubled over 3 years



                         Not used it but are                             13%
                        actively evaluating it                                  22%


                        Not used, believe                                        23%
                     valuable, not evaluated                                    22%


                        Not used it, are open
                                                                                            33%                 2012
                           to exploring its
                              potential                                                           43%           2009


                     We understand what it                                            26%
                      is, no use intentions                            11%


                           Have used it but
                                                                4%
                         decided not to use it
                                                           2%
                              any more

                                                      0%    5%       10% 15% 20% 25% 30% 35% 40% 45% 50%


                                                                                                        * Top 2 (High or Very High Agreement)


28            McGraw-Hill Construction Confidential
Reasons for Not Adopting BIM: 2009 to 2012*
     • Lack of BIM demand consistent as top reason;
     • Hierarchy of reasons generally consistent; Most show increased intensity
          – Software costs and functionality, Hardware upgrades, Preference for current methods (Architects)


               Not enough demand from clients and/or other firms

                                                 Softw are too expensive

                      Required hardw are upgrades too expensive

           Functionality doesn't apply w ell enough to w hat w e do

                             Haven't had sufficient time to evaluate it
                                                                                                                         2012
                We believe the current methods w e use are better                                                        2009

                                            Insufficient training available

        Insufficient BIM-compatible content available for my needs

                         Poor interoperability w ith CAD applications

                                            Softw are too difficult to use

                                    Concerns about insurance/liability


                                                                          0%   10%   20%   30%   40%   50%   60%   70%     80%      90%


                                                                                                               * Top 2 (High or Very High importance)


29                McGraw-Hill Construction Confidential
A/E/C Perceptions of Others’ Use of BIM: 2009 to 2012
     • Some increase in perception by A/E/C non-users of BIM usage in their market
              – Fewer perceive No or Light use;
              – More perceive Moderate, Heavy and Very Heavy use, especially by Clients




       60%+ or more of          1%                                                                   60%+ or more of       1%
          projects                                                                                      projects          0%


                                     8%                                                                                            8%
     30-59% of projects                                                                            30-59% of projects
                                1%                                                                                            1%


                                                17%                                                                                            17%                                   2012
     15-30% of projects                                                                            15-30% of projects
                                             14%                                                                                         12%                                         2009


                                                                                 50%                                                                                   50%
      < 15% of projects                                                                            < 15% of projects
                                                                                       54%                                                                               52%


                                                          24%                                                                                        24%
              Not at all                                                                                    Not at all
                                                                   30%                                                                                       34%


                           0%        10%          20%         30%        40%   50%           60%                         0%        10%         20%     30%     40%   50%       60%



                                       Competitors’ Use of BIM                                                                     Clients’ Use of BIM




30                         McGraw-Hill Construction Confidential
BIM in North America: Research Findings

      Multi-year Trend Highlights
       – Adoption has grown from 17% in 2007, to 49% in 2009, to 71% in
         2012.
       – More Contractors (74%) are using BIM than Architects (70%).
       – Increased business benefits from BIM including better profits, more
         accurate documentation, less rework, reduced project duration, fewer
         claims and the ability to offer new services.
       – Almost 40% of BIM users are Very Heavily users (doing over 60% of
         their work in BIM). This group has grown by 44% since 2009.
       – Almost half (49%) of BIM users have 5 or more years experience using
         it.
       – Non-users are hardening in their attitude towards BIM.




31         McGraw-Hill Construction Confidential
Responses from BIM Users
                             re: BIM for Close-out and FM

                                             2012




32   McGraw-Hill Construction Confidential
Uses of the Model for Final Stages of Construction
     • 60% of Contractors report some using the model as the “as-built record model”
     • A small percentage of players use the model for close-out submittals, or punch list



                                                              % high frequency use


          Close-out submittals

                                                                                                       Owner
                                                                                                       Contractors
         As-built record model
                                                                                                       Engineer
                                                                                                       Architect

                       Punch-list



                                         0%             10%   20%    30%    40%      50%   60%   70%
                                                                     % Top-2-Box




33              McGraw-Hill Construction Confidential
Owner Uses for the Model
     • Small percentage of Owners are using models for building system operation analysis,
       maintenance scheduling, asset and space management



                                                       % Item high frequency use

                               Space management/tracking

                                             Asset management

         Building performance against specified design

                    Building system operating analysis

                                     Maintenance scheduling

                                                                0%   5%   10%   15%    20%    25%   30%   35%
                                                                                % Top-2-Box

                                                                                   Owner




34             McGraw-Hill Construction Confidential
Owners Requiring As-Built Record Models
     • Contractors report relatively low demand from Owners for As-Built Record Models




                                                             % Requiring models

         40%
         35%
         30%
         25%
         20%
         15%
         10%
          5%
          0%
                           None                        Low           Medium       High   Very High

                                                                    Contractors




35             McGraw-Hill Construction Confidential
User Ratings of Specific
             BIM-related Activities and Processes




36   McGraw-Hill Construction Confidential
BIM in North America: Research Findings

      User Ratings of Frequency, Value and Difficulty
       – BIM-related processes:
          • Team Structures and Agreements
          • Authoring Models
          • Incorporating Existing Conditions into Models
          • Sharing Model Files
          • Quality of Models from Others                                    High Value

       – Use of BIM for Specific Activities re:
          • Siting
          • Interior Planning
          • Visualization
          • Spatial Coordination
                                                                                          +
          • Scheduling
                                                              Low                               High
          • Budgeting And Estimating                        Difficulty                        Difficulty
          • Analysis
          • Digital Fabrication
          • Project Controls
          • Closeout and Turnover
                                                                         ?                X
          • O&M and FM

                                                                             Low Value



37         McGraw-Hill Construction Confidential
The SmartMarket Report




38   McGraw-Hill Construction Confidential
BIM in North America: Research Findings

      The Business Value of BIM in North America
      SmartMarket Report
       –   Research data analysis and multi-year trends
       –   Case Studies
       –   Interviews
       –   Deep-dives into specific trends that are evolving dynamically
      Release:
       – Mid-November 2012
       – Free download
           • Construction.com/market_research



                                   steve_jones@mcgraw-hill.com


39          McGraw-Hill Construction Confidential
The Business Value of BIM in
          North America: 2012
           McGraw-Hill Research Findings



Prepared by:

MHC Research & Analytics
October 2012

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Использование BIM в северной америке

  • 1. The Business Value of BIM in North America: 2012 McGraw-Hill Research Findings Prepared by: MHC Research & Analytics October 2012
  • 2. Presenter Steve Jones – BA Johns Hopkins, MBA Wharton – 19 years in Design • Principal and Board of Directors of Burt Hill (now Stantec) – 3 years in Technology • Vice President, Primavera Systems (now Oracle) – 9 years McGraw-Hill Construction • Research and publishing re: major issues impacting the construction industry 2 McGraw-Hill Construction Confidential
  • 3. McGraw-Hill #1 Information Source about the North American Construction Industry – Digital Data Products, Magazines, Research (construction.com) 3 McGraw-Hill Construction Confidential
  • 4. BIM SmartMarket Reports Research on BIM adoption, implementation and value since 2007 2007 2009 2010 2010 2012 Two new BIM SmartMarket Reports will be released in 2012 The The Business Business Value of BIM Value of BIM in Korea in North America 4 McGraw-Hill Construction Confidential
  • 5. BIM SmartMarket Reports Major 2012 update of the 2007 and 2009 studies of North America The Business Value of BIM in North America 2007 2009 5 McGraw-Hill Construction Confidential
  • 6. Objectives 1. Create 3 and 5 year trends for adoption, implementation and business value of BIM: – For Non-users of BIM: • Reasons for not adopting • Triggers for future adoption • Attitudes towards using BIM • Perceptions of BIM use by others in the market – For Users of BIM: • Current and future implementation of BIM • Focus of BIM investments, both current and future • Perception and measurements of ROI of BIM • Business values and benefits derived from BIM 2. New Research to establish a 2012 baseline on specific BIM processes and activities: – Frequency – Difficulty – Value 6 McGraw-Hill Construction Confidential
  • 7. Sponsors Sponsors – Premier Partner: Autodesk***** – Corporate Partner: Parsons – Contributing Partners: • buildingSMART alliance*** • HOK** • Mortenson Construction* • Barton Malow* • BIMForum • Charles Pankow Foundation • Hensel-Phelps • NRI • Pinnacle Infotech • Satterfield & Pontikes *Repeat sponsors of BIM SmartMarket Reports 7 McGraw-Hill Construction Confidential
  • 8. Methodology Online survey completed by 582 respondents: – Survey was available from August 2nd to September 19th, 2012 – Average survey duration: 15 minutes – Sample provided by McGraw-Hill Construction databases plus 10 different industry associations, who provided a public link to their members: • AGC, AIA, ASA, ASCE, CMAA, COAA, DBIA, NIBS, SMACNA & SMPS 8 McGraw-Hill Construction Confidential
  • 9. Methodology Definition of BIM for the research – Consistent since 2007 • Intended to differentiate from CAD For the purpose of this survey: “BIM” refers broadly to the creation and use of digital models and related collaborative processes between companies to leverage the value of the models. – Intentionally inclusive • Not just model authoring • Use of other’s model for analysis is accepted as a User • Owners’ engagement with other’s models in accepted as a User 9 McGraw-Hill Construction Confidential
  • 10. Methodology Survey Criteria: – Respondents were classified as BIM Users or Non-users • Non-users were: “Not engaging with BIM at all” • BIM Users: – Just authoring models – Using others’ models for analysis but not authoring models – Authoring and analyzing models – Consistent with previous surveys respondents were grouped by company-type as: • Architects • Engineers (numerous disciplines) • Contractors (general and trade) • Owners • Others – Others made up less than 10% of respondents and are excluded from the player comparison charts 10 McGraw-Hill Construction Confidential
  • 11. Respondent Profile 11 McGraw-Hill Construction Confidential
  • 12. Respondent Type Distribution • Similar relative distribution of A/E/C/O firms in 2012 sample as in 2009 research • 2012 findings exclude “Other” category (e.g. consultants, BPMs, etc) 6% 7% Owners 44% 39% Contractors 21% Engineers 18% Architects 32% 33% 2009 2012 12 McGraw-Hill Construction Confidential
  • 13. Architect and Engineer Roles • Architects are primarily focused on building architecture • Structural and Mechanical are the primary engineering focuses Architect Roles Interiors, 22.9 Building architecture, Engineer Roles 77.1 Structural Engineer Mechanical (HVAC) Engineer Civil, Environmental, Geotechnical Engineer Electrical Engineer Plumbing Engineer Transportation Engineer Fire and Life Safety System Engineer Other Engineering practice-type .0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 13 McGraw-Hill Construction Confidential
  • 14. Contractor Firm Roles • There are a broad array of contractor firm roles • Architecture and Engineering roles were recoded into architect/engineer respondents Contractor Firm Roles Mechanical/HVAC/Sheet Architecture at GC firm General Contractor, inc. A/E/C or Design/Build Construction Manager, inc. A/E/C or Design/Build Engineering at GC firm Electrical Contractor Estimator Civil/Site/Geotechnical Contractor Concrete Fabricator/Contractor Steel Fabricator/Erector Curtain wall Fabricator/Installer Other Contractor role .0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 14 McGraw-Hill Construction Confidential
  • 15. Key Trends BIM Users and Non-Users 2007 / 2009 / 2012 / 2014* *Forecast 15 McGraw-Hill Construction Confidential
  • 16. BIM Adoption: 2007, 2009 and 2012 • Overall Adoption of BIM has increased from 17% in 2007 to 71% in 2012 – 45% growth over the last 3 years; Over 400% growth over last 5 years 29% Non-User 51% Non-User +45% 83% Non-User 71% BIM User 49% BIM User 17% BIM User 2007 2009 2012 16 McGraw-Hill Construction Confidential
  • 17. BIM Adoption by Company-type: 2009 and 2012 • In 2012 Contractor adoption (74%) surpassed Architects (70%) • All categories increased 74% 70% 67% +50% 58% +20% +60% 50% 42% Contractors Engineers Architects 2009 2012 17 McGraw-Hill Construction Confidential
  • 18. BIM Implementation on Projects: 2009, 2012, 2014* • Percentage of Very Heavy Users forecasted to double over 5 years • Percentage of Light Users drops from 1/3 of total to 6% 58% LIGHT: Less than 15% of projects +105% 39% MEDIUM: 15-30% 35% of projects 27% 24% HEAVY: 21% 20% 21% 31-60% 18% 17% of projects 14% VERY HEAVY: 6% More than 60% of projects 2009 2012 2014* (forecast) *Forecast 18 McGraw-Hill Construction Confidential
  • 19. BIM Implementation by Company-type • Although Contractors lead adoption, Architects lead implementation • All company-types show increases in percentage of Very Heavy users 70% 60% 50% Less than 15% Current 2012 40% 15-30% Implementation Level 31-60% 30% More than 60% 20% 10% L M H VH 0% Architect Engineer Contractors Owner 80% 70% +77% 60% +25% +49% 2014 Forecast +65% Less than 15% 50% Implementation Level 15-30% 40% 31-60% 30% More than 60% 20% 10% 0% Architect Engineer Contractors Owner 19 McGraw-Hill Construction Confidential
  • 20. BIM Expertise Level: 2009 and 2012 • Percentage of Advanced and Expert users increased by 33% and 20% • Percentage of Beginner level users decreased by 41% 36% 36% 33% +33% 27% 22% 2009 18% 2012 15% 13% +20% -41% Beginner Moderate Advanced Expert 20 McGraw-Hill Construction Confidential
  • 21. Years of Experience with BIM: 2009 and 2012 • Percentage of highly experienced users (5 or more years) more than doubled • Percentage of low experience users (2 or less years) cut in half; Effect of economy? 36% +100% 26% 22% 18% 18% 18% 2009 2012 13% 13% 11% 10% 9% -50% +116% 6% -59% 1 year 2 years 3 years 4 years 5 years More than 5 years 21 McGraw-Hill Construction Confidential
  • 22. Years of Experience with BIM: 2009 and 2012 • Percentage of highly experienced users (5 or more years) more than doubled • Percentage of low experience users (2 or less years) cut in half; Effect of economy? 36% Missing Beginners: +100% Effect of the economy? 26% 22% 18% 18% 18% 2009 2012 13% 13% 11% 10% 9% -50% +116% 6% -59% 1 year 2 years 3 years 4 years 5 years More than 5 years 22 McGraw-Hill Construction Confidential
  • 23. Perceived ROI Derived from BIM 2009 to 2012 • Overall distribution of perceived ROI levels similar between 2009 and 2012 25% 20% 15% 2009 2012 10% 5% 0% Negative Break-even Less than 10-25% 26-50% 51-100% Over 100% 10% 23 McGraw-Hill Construction Confidential
  • 24. Perceived ROI by Company-type: 2012 • Contractors have most with positive ROI (74%) • Engineers have least with positive ROI (37%), most with negative (41%) 45.0% 40.0% 65% 37% 74% 67% 35.0% Negative 30.0% Break-even 25.0% Less than 10% 10-25% 20.0% 26-50% 15.0% 51-100% Over 100% 10.0% 5.0% .0% Architect Engineer Contractors Owner 24 McGraw-Hill Construction Confidential
  • 25. Focus of BIM Investment 2009 to 2012* • Investment priorities consistent; Slight pullback in commitment to invest • Increased focus on BIM software Developing internal collaborative BIM procedures BIM software Marketing your BIM capability New/upgraded hardware 2012 BIM training 2009 Developing collaborative BIM processes with external parties Software customization/interoperability solutions Developing custom 3D libraries 0% 10% 20% 30% 40% 50% 60% * Top 2 (High or Very High importance) 25 McGraw-Hill Construction Confidential
  • 26. Internal Benefits of BIM Use: 2009 and 2012* • Higher percentage of users report High/Very High value from leading internal benefits – Increased profits, Maintaining clients, Reducing project duration and Fewer claims are greatest percentage gainers Reduced errors and omissions in documents Marketing new business to new clients Maintaining repeat business with past clients +36% Reducing rework Offering new services 2012 Reducing cycle time of specific workflows 2009 +38% Reducing overall project duration Increased profits +70% Reduced construction cost Fewer claims/litigation +42% Recruiting and retention of staff 0% 10% 20% 30% 40% 50% 60% * Top 2 (High or Very High importance) 26 McGraw-Hill Construction Confidential
  • 27. Elements that would Increase Internal Benefits: 2009 and 2012* • Priority of elements consistent; Intensity of need generally lower • Lowered need for more internal/external BIM resources indicates growth in availability Improved interoperability between software applications Improved functionality of BIM software More clearly defined BIM deliverables between parties More owners asking for BIM More 3D building product manufacturer specific content Reduced cost of BIM software More internal staff with BIM skills -21% 2012 More use of contracts to support BIM 2009 More external firms with BIM skills -28% More incoming entry level staff with BIM skills Integration of BIM data with mobile devices Willingness of AHJs to accept models More hard data demonstrating the business value of BIM More available training in BIM More available outsourced modeling services -49% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Q: How much importance would each of the following have on increasing * Top 2 (High or Very High importance) your organization's ability to experience business benefits from BIM? 27 McGraw-Hill Construction Confidential
  • 28. Non-User’s Attitude Towards BIM: 2009 to 2012* • Non-users are fewer, but are becoming more entrenched in their attitude towards BIM – 20% fewer are evaluating, believe valuable or open to exploring; – 30% have decided not to use it; group doubled over 3 years Not used it but are 13% actively evaluating it 22% Not used, believe 23% valuable, not evaluated 22% Not used it, are open 33% 2012 to exploring its potential 43% 2009 We understand what it 26% is, no use intentions 11% Have used it but 4% decided not to use it 2% any more 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% * Top 2 (High or Very High Agreement) 28 McGraw-Hill Construction Confidential
  • 29. Reasons for Not Adopting BIM: 2009 to 2012* • Lack of BIM demand consistent as top reason; • Hierarchy of reasons generally consistent; Most show increased intensity – Software costs and functionality, Hardware upgrades, Preference for current methods (Architects) Not enough demand from clients and/or other firms Softw are too expensive Required hardw are upgrades too expensive Functionality doesn't apply w ell enough to w hat w e do Haven't had sufficient time to evaluate it 2012 We believe the current methods w e use are better 2009 Insufficient training available Insufficient BIM-compatible content available for my needs Poor interoperability w ith CAD applications Softw are too difficult to use Concerns about insurance/liability 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% * Top 2 (High or Very High importance) 29 McGraw-Hill Construction Confidential
  • 30. A/E/C Perceptions of Others’ Use of BIM: 2009 to 2012 • Some increase in perception by A/E/C non-users of BIM usage in their market – Fewer perceive No or Light use; – More perceive Moderate, Heavy and Very Heavy use, especially by Clients 60%+ or more of 1% 60%+ or more of 1% projects projects 0% 8% 8% 30-59% of projects 30-59% of projects 1% 1% 17% 17% 2012 15-30% of projects 15-30% of projects 14% 12% 2009 50% 50% < 15% of projects < 15% of projects 54% 52% 24% 24% Not at all Not at all 30% 34% 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% Competitors’ Use of BIM Clients’ Use of BIM 30 McGraw-Hill Construction Confidential
  • 31. BIM in North America: Research Findings Multi-year Trend Highlights – Adoption has grown from 17% in 2007, to 49% in 2009, to 71% in 2012. – More Contractors (74%) are using BIM than Architects (70%). – Increased business benefits from BIM including better profits, more accurate documentation, less rework, reduced project duration, fewer claims and the ability to offer new services. – Almost 40% of BIM users are Very Heavily users (doing over 60% of their work in BIM). This group has grown by 44% since 2009. – Almost half (49%) of BIM users have 5 or more years experience using it. – Non-users are hardening in their attitude towards BIM. 31 McGraw-Hill Construction Confidential
  • 32. Responses from BIM Users re: BIM for Close-out and FM 2012 32 McGraw-Hill Construction Confidential
  • 33. Uses of the Model for Final Stages of Construction • 60% of Contractors report some using the model as the “as-built record model” • A small percentage of players use the model for close-out submittals, or punch list % high frequency use Close-out submittals Owner Contractors As-built record model Engineer Architect Punch-list 0% 10% 20% 30% 40% 50% 60% 70% % Top-2-Box 33 McGraw-Hill Construction Confidential
  • 34. Owner Uses for the Model • Small percentage of Owners are using models for building system operation analysis, maintenance scheduling, asset and space management % Item high frequency use Space management/tracking Asset management Building performance against specified design Building system operating analysis Maintenance scheduling 0% 5% 10% 15% 20% 25% 30% 35% % Top-2-Box Owner 34 McGraw-Hill Construction Confidential
  • 35. Owners Requiring As-Built Record Models • Contractors report relatively low demand from Owners for As-Built Record Models % Requiring models 40% 35% 30% 25% 20% 15% 10% 5% 0% None Low Medium High Very High Contractors 35 McGraw-Hill Construction Confidential
  • 36. User Ratings of Specific BIM-related Activities and Processes 36 McGraw-Hill Construction Confidential
  • 37. BIM in North America: Research Findings User Ratings of Frequency, Value and Difficulty – BIM-related processes: • Team Structures and Agreements • Authoring Models • Incorporating Existing Conditions into Models • Sharing Model Files • Quality of Models from Others High Value – Use of BIM for Specific Activities re: • Siting • Interior Planning • Visualization • Spatial Coordination + • Scheduling Low High • Budgeting And Estimating Difficulty Difficulty • Analysis • Digital Fabrication • Project Controls • Closeout and Turnover ? X • O&M and FM Low Value 37 McGraw-Hill Construction Confidential
  • 38. The SmartMarket Report 38 McGraw-Hill Construction Confidential
  • 39. BIM in North America: Research Findings The Business Value of BIM in North America SmartMarket Report – Research data analysis and multi-year trends – Case Studies – Interviews – Deep-dives into specific trends that are evolving dynamically Release: – Mid-November 2012 – Free download • Construction.com/market_research steve_jones@mcgraw-hill.com 39 McGraw-Hill Construction Confidential
  • 40. The Business Value of BIM in North America: 2012 McGraw-Hill Research Findings Prepared by: MHC Research & Analytics October 2012