1. MAXIM (EDITION)
(two most recent covers here)
December, 2011 January, 2012

2. Years Active : (MO/YR – MO/YR) June 28,
2009- Present.
Promo / Commercial :
Frequency of updates : Not often.
# of unique visitors, if given : Not given.
Ownership of domain name :
www.Facebook.com.
Print subscription: Price on website / no
subscription sold on website?- No
subscription sold on website.
Online edition: No
Newsletter / email opt-in : None
Mobile website : None
Links to Maxim partner sites: (list all
countries)- Maxim Magazine main
Facebook page, USA.
Links to Maxim products / services /
events: (list all internal)- Coffee with milk
made in China. (Coffee stick)
MAXIM EDITION
ADVERTISERS /SPONSORS :
• Name. Ad banner or contextual links?- None
• Name. Ad banner or contextual links?- None
Content / Topics Covered:
• The premiere of Transformers : Revenge of the
Fallen with Megan Fox in Los Angeles, Cali.
• MAXIM Argentina Cover of November 2011:
Jesica Herenú.
• MAXIM Cover of December 2011: Xoana
Gonzalez.
 Presented a promo trailer of Mission Impossible
4: Ghost Protocol starring Tom Cruise.
Exact translation of Copyright / Legal lines at bottom of page:
EDITION WEBSITE URL (E.G. MAXIM.COM)

3. EDITION WEBSITE: SCREEN SHOTS
MAXIM EDITION
COMPETITIVE SITES:
• http://www.gq.com/, Kindle & Nook, Twitter, British Airways, Facebook, WIRED
Magazine, and American Express.
• http://www.esquire.com/, The Foundary, Rufus Lin Designs, Corning Gorilla Glass,
IPAD, and Karmaloop.com.
• http://www.playboy.com/, Xbox: Call of Duty, PS3, and Playboy Magazine.
Overall style / format notes:
• Channels in drop-down menu across top,
lots of interactive elements, photo
galleries, and videos
• Links to Facebook and Twitter

4. TWITTER: @Maxim Argentina
# of tweets: 13,871
# of followers: 4,194
Frequency of updates, last update: January 28, 2012.
Editor/producer of content: Maxim Argentina
Other Notes: They update constantly throughout the
day. The updates are really in tune with their followers
and speaking with them. They definitely evoke the
feeling that they are a “real person” and not just simply
a “corporation”.
MAXIM EDITION
FACEBOOK: /Maxim Argentina
Date established: June 28, 2009
# of Likes: 213
# of “Talked about”: 4
Frequency of updates, last update: January 15, 2012.
Editor/producer of content: Maxim Argentina
Other Notes: They connect well with the fans, and posts each
month magazine cover to spark conversation amidst the
people who are friends/like the page. The fans of the page
comment if they like the model on the cover of the month and
say how they feel. The typical “Maxim Man” is within their
20’s and 30’s, all seem somewhat young.
YOUTUBE: /Maxim Argentina
# of videos: 22
# of followers: 153
Frequency of uploads, last upload: March 10, 2010
Editor/producer of content: Maxim Argentina
Other Notes: The videos were not pornographic, but some
did include behind-the-scenes with girls at photo shoots
and introducing themselves to the cameras. The videos
had rarely any comments, which did not give me an idea
of how fans perceived the videos to be. Also, there
included some videos with men in them, especially one
video with men dancing. There should have been more
tasteful videos with MAXIM women in them.
OTHER: /username
Date established:
# of followers / hits:
Frequency of updates, last update:
Editor/producer of content:
Other Notes:
SOCIAL MEDIA

5. SOCIAL MEDIA
• Screencaps
• Available images
MAXIM EDITION