The results shown here illustrate that a well thought out and executed go to market strategy can deliver real value to customers. QlikTech scores well in a variety of areas but it tops the list when it comes to visual analysis, mobile BI and self service features that serve for agility in BI projects. Compared to other Visual BI and Data Discovery tools it has the best investment ratios when it come to licence fees, external implementation spend and administrators needed per seat.

1. 1 QlikTech in THE BI SURVEY 12
THE
BI SURVEY 12
11
The Customer Verdict
The world’s largest survey of
11
business intelligence software users
QlikTech in THE BI SURVEY
This document is a specially produced summary
by BARC of the headline results for QlikTech
It is not to be shared, distributed or reproduced in any way without first purchasing licensing
rights and the express prior permission of BARC.

2. 2 QlikTech in THE BI SURVEY 12
Table of Contents
Table of Contents ..................................................................................................................... 2
QlikTech in THE BI SURVEY 12 .............................................................................................. 3
QlikTech overview ............................................................................................................... 3
QlikTech customer responses ............................................................................................. 3
Product usage ................................................................................................................... 4
Customer demographics ................................................................................................... 4
Product penetration .......................................................................................................... 4
Number of users ............................................................................................................... 4
Peer Groups ............................................................................................................................. 5
Survey Results for QlikTech..................................................................................................... 6
KPI Results for QlikTech in Peer Group “BI Giants” ............................................................ 6
KPI Results for QlikTech in Peer Group ‘Dashboard vendor’ ............................................ 10
KPI Results for QlikTech in Peer Group “Visual Analysis and Data Discovery
vendor” .............................................................................................................................. 12
KPI Results for QlickTech in Peer Group “Small and Medium Projects vendor” ............... 14
Summary ................................................................................................................................ 16
Marketing Statements ............................................................................................................ 16

3. 3 QlikTech in THE BI SURVEY 12
QlikTech in THE BI SURVEY 12
QlikTech overview
QlikView is the main product of QlikTech, an American company originally founded in
the Swedish university town of Lund in 1993 as a consulting company. Its
headquarters moved to Pennsylvania in 2005 after it raised funds from several venture
capital firms going public in 2010.
QlikTech has grown very quickly. The company says it has more than 26,000
customers in 100 countries and more than $320m revenue in 2011, targeting to break
the $400m barrier in 2012. QlikTech is commonly cited as a competitor by other
vendors we speak with. It very successfully adressed self service BI requirements of
business users in both functionality an go-to-market.
QlikTech customer responses
QlikTech has featured in The BI Survey for several years. It had the highest
participation, with 172 respondents reporting on their experiences with the tool. About
60 percent of participants said that they were using Qliktech version 10 and nearly 30
percent version 11. The rest of the respondents used older versions.

4. 4 QlikTech in THE BI SURVEY 12
Product usage
Standard/Enterprise 74%
Reporting 18%
85%
Dashboards
13%
80%
Ad hoc query
13%
31%
OLAP Analysis
20%
Visual Analysis/ 72%
Data Discovery 21%
Predictive Analysis/ 26%
Data Mining 39%
37%
Budgeting/Planning
33%
29%
Financial consolidation
28%
in use % planned %
Customer demographics Product penetration
Percentage of employees
60%
54%
using Qliktech at customer
50%
sites
Average 13 %
40%
36%
30%
Number of users
20%
Number of users using
Qliktech
11%
10%
Median 50
Average 220
0%
<100
100-­‐2500
>2500
Number of employees in different size
classes for QlikTech customers

5. 5 QlikTech in THE BI SURVEY 12
Peer Groups
Peer groups are used to ensure similar products are compared against each other
both in fairness to the vendor and for the benefit of the customer. The groups are
essential to allow fair and useful comparisons of products that are likely to compete.
The peer groups are primarily data-driven and based on how customers say they
use the product.
QlickTech features in the following peer groups:
- BI Giants
- Dashboard vendor
- Visual Analysis and Data Discovery vendor
- Small and Medium Projects vendor
For more details on the KPIs see ‘KPIs and Dashboard document.’

6. 6 QlikTech in THE BI SURVEY 12
Survey Results for QlikTech
KPI Results for QlikTech in Peer Group “BI Giants”
Top ranked BI Giant in visual analysis
QlikTech (1) 2.16
Microsoft Excel (2) 1.23
Microsoft SSAS (3) 1.21
Oracle Essbase (4) 1.15
IBM Cognos TM1 (5) 1.09
Average 1.00
Information Builders (6) 0.90
MicroStrategy (7) 0.81
Oracle OBIEE (8) 0.67
SAP BO WebI (9) 0.56
IBM Cognos BI (10) 0.51
Infor (11) 0.40
Microsoft SSRS (12) 0.37
SAP BW (13) 0.32
0.31 1.00 2.17
min max
The tool offers appealing visual representations and dashboards and this a key
feature of QlikTech. It also offers the ability to analyse data in an associative way
and therefore is different to the usual OLAP analysis tools.
Top ranked BI Giant in innovation
QlikTech (1) 1.63
Microsoft Excel (2) 1.55
MicroStrategy (3) 1.14
Oracle OBIEE (4) 1.00
Information Builders (5) 1.00
Average 1.00
Microsoft SSAS (6) 0.95
Infor (7) 0.87
Oracle Essbase (8) 0.72
IBM Cognos TM1 (9) 0.70
SAP BW (10) 0.68
IBM Cognos BI (11) 0.67
Microsoft SSRS (12) 0.48
SAP BO WebI (13) 0.44
0.43 1.00 1.64
min max
QlikTech scored very well in visual analysis and mobile BI. These are both trends
that QlikTech addressed early on, leading to an excellent result in the innovation
category.

7. 7 QlikTech in THE BI SURVEY 12
Top ranked BI Giant in project length
QlikTech (1) 1.63
IBM Cognos TM1 (2) 1.45
Infor (3) 1.44
Microsoft Excel (4) 1.33
Average 1.00
Oracle Essbase (5) 0.97
Information Builders (6) 0.93
Microsoft SSRS (7) 0.85
Microsoft SSAS (8) 0.80
SAP BO WebI (9) 0.80
IBM Cognos BI (10) 0.71
MicroStrategy (11) 0.62
Oracle OBIEE (12) 0.52
SAP BW (13) 0.35
0.34 1.00 1.64
min max
QlikTech’s approach of offering a flexible development environment enables skilled
consultants and users to quickly build up applications. Projects often use local data
integration and analysis of data directly so that time-consuming tasks like data
integration or data modeling are bypassed. This leads to a top ranking for QlikTech.
Top ranked BI Giant in agility
QlikTech (1) 1.31
IBM Cognos TM1 (2) 1.30
Infor (3) 1.24
Microsoft Excel (4) 1.18
Average 1.00
Oracle Essbase (5) 0.99
Information Builders (6) 0.97
Microsoft SSAS (7) 0.96
Microsoft SSRS (8) 0.91
SAP BO WebI (9) 0.88
IBM Cognos BI (10) 0.86
MicroStrategy (11) 0.79
Oracle OBIEE (12) 0.75
SAP BW (13) 0.59
0.58 1.00 1.32
min max
Short project length and QlikTech’s flexibility in building and changing applications
leads to this excellent result in Agililty.

8. 8 QlikTech in THE BI SURVEY 12
Leading BI Giant in business achievement
Oracle Essbase (1) 1.19
IBM Cognos TM1 (2) 1.16
Information Builders (3) 1.08
QlikTech (4) 1.08
Microsoft SSAS (5) 1.06
MicroStrategy (6) 1.02
Infor (7) 1.01
Average 1.00
Microsoft SSRS (8) 0.98
Microsoft Excel (9) 0.97
SAP BW (10) 0.88
IBM Cognos BI (11) 0.88
SAP BO WebI (12) 0.86
Oracle OBIEE (13) 0.84
0.83 1.00 1.20
min max
Leading BI Giant in competitiveness
SAP BO WebI (1) 1.13
Microsoft SSRS (2) 1.10
Microsoft SSAS (3) 1.08
SAP BW (4) 1.06
QlikTech (5) 1.01
Information Builders (6) 1.00
Average 1.00
MicroStrategy (7) 0.97
Infor (8) 0.92
Oracle Essbase (9) 0.90
Oracle OBIEE (10) 0.88
IBM Cognos TM1 (11) 0.81
IBM Cognos BI (12) 0.76
0.75 1.00 1.14
min max
Competitiveness is an aggregate of competitive win rate and standardization.
QlikTech is competitive in this area due to its agility in sales situations. The sales
process is targeted towards a short proof of concept and can show rapid benefis to
the customer.
QlickTech also uses a large partner network efficiently. This network is an excellent
asset for the vendor.

9. 9 QlikTech in THE BI SURVEY 12
Leading BI Giant in customer satisfaction
Information Builders (1) 1.23
Infor (2) 1.16
MicroStrategy (3) 1.15
QlikTech (4) 1.09
Microsoft SSAS (5) 1.09
IBM Cognos TM1 (6) 1.06
Average 1.00
Microsoft SSRS (7) 0.99
Oracle Essbase (8) 0.94
SAP BW (9) 0.90
Microsoft Excel (10) 0.87
IBM Cognos BI (11) 0.81
SAP BO WebI (12) 0.75
Oracle OBIEE (13) 0.73
0.72 1.00 1.24
min max
Customer satisfaction is an aggregate of several KPIs. Customers report very high
levels of product satisfaction with QlikTech.

10. 10 QlikTech in THE BI SURVEY 12
KPI Results for QlikTech in Peer Group ‘Dashboard vendor’
Leading Dashboard vendor in innovation
Yellowfin (1) 2.81
Dimensional Insight (2) 1.27
QlikTech (3) 1.10
Average 1.00
Arcplan (4) 1.00
MicroStrategy (5) 0.75
BOARD (6) 0.70
Information Builders (7) 0.68
Oracle OBIEE (8) 0.63
Decisyon (9) 0.59
0.58 1.00 2.82
min max
One of QlikTech’s strengths is to bring dashboards to mobile devices.This, together
with good capabilities for visual analysis, means that customers see QlikTech as an
innovative vendor.
Leading Dashboard vendor in performance satisfaction
Information Builders (1) 1.08
QlikTech (2) 1.06
Yellowfin (3) 1.05
Dimensional Insight (4) 1.03
BOARD (5) 1.02
Average 1.00
Arcplan (6) 0.97
Oracle OBIEE (7) 0.94
Decisyon (8) 0.90
MicroStrategy (9) 0.90
0.89 1.00 1.09
min max
This result is due to QlikTech’s inbuilt, in-memory database and its very fast
response times.

11. 11 QlikTech in THE BI SURVEY 12
Leading Dashboard vendor in agility
Yellowfin (1) 1.38
BOARD (2) 1.18
QlikTech (3) 1.16
Dimensional Insight (4) 1.16
Average 1.00
Arcplan (5) 0.91
Information Builders (6) 0.89
MicroStrategy (7) 0.73
Oracle OBIEE (8) 0.71
0.70 1.00 1.39
min max
Fast project execution is possible due to QlikTech’s flexible and function-rich
development environment which is especially good at developing dashboard style BI
applications.

12. 12 QlikTech in THE BI SURVEY 12
KPI Results for QlikTech in Peer Group “Visual Analysis and
Data Discovery vendor”
Top ranked Visual Analysis and Data Discovery vendor in lowest number of
administrators per seat
QlikTech (1) 1.60
Dimensional Insight (2) 1.60
Tableau (3) 1.55
Average 1.00
Cyberscience (4) 0.93
Phocas (5) 0.54
0.53 1.00 1.61
min max
QlikTech shows a low ratio of administors to users. Users can take advantage of self
service functions and often do not have to rely on administrators to change
applications.
Top ranked Visual Analysis and Data Discovery vendor in investment
QlikTech (1) 1.17
Cyberscience (2) 1.13
Dimensional Insight (3) 1.08
Average 1.00
Tableau (4) 1.00
Phocas (5) 0.67
0.66 1.00 1.18
min max
QlikTech shows the best investment KPI of all visual analysis vendors. This KPI
takes into account licences fees, external implementation fees and the number of
administrators needed in relation to the number of seats purchased.

13. 13 QlikTech in THE BI SURVEY 12
Top ranked Visual Analysis and Data Discovery vendor in mobile BI
QlikTech (1) 1.38
Tableau (2) 1.03
Phocas (3) 1.00
Average 1.00
Dimensional Insight (4) 0.64
Cyberscience (5) 0.35
0.34 1.00 1.39
min max
QlikTech has been quick to invest in its mobile clients and this shows. As a result the
mobile device experience and user interfaces have a large influence in the
development of future GUI interfaces in QlikTech.

14. 14 QlikTech in THE BI SURVEY 12
KPI Results for QlickTech in Peer Group “Small and Medium
Projects vendor”
Leading SME Project vendor in variety of data types
Tableau (1) 1.29
Yellowfin (2) 1.16
QlikTech (3) 1.13
Dimensional Insight (4) 1.10
Pentaho (5) 1.07
Evidanza (6) 1.07
Microsoft SSRS (7) 1.03
Microsoft SSAS (8) 1.03
Average 1.00
Jedox (9) 0.94
Infor (10) 0.91
Phocas (11) 0.87
TARGIT (12) 0.87
Cyberscience (13) 0.82
Cubeware (14) 0.79
Bissantz (15) 0.79
BOARD (16) 0.74
0.73 1.00 1.30
min max
QlikTech customers use the script-based data integration tool to access a wide
range of different data types. This shows that QlikView is used in many diverse use
cases.
Leading SME Project vendor in mobile BI
Yellowfin (1) 4.27
Evidanza (2) 2.15
QlikTech (3) 1.83
Tableau (4) 1.36
Phocas (5) 1.33
Bissantz (6) 1.13
Average 1.00
Dimensional Insight (7) 0.85
Decisyon (8) 0.69
Jedox (9) 0.68
Microsoft SSAS (10) 0.67
Cubeware (11) 0.58
TARGIT (12) 0.56
Cyberscience (13) 0.47
Pentaho (14) 0.37
IBM Cognos TM1 (15) 0.35
BOARD (16) 0.31
Infor (17) 0.31
Microsoft SSRS (18) 0.14
0.13 1.00 4.28
min max
Other than the more regional players such as Yellowfin and Evidanza, QlikTech is
the best international vendor for providing good mobile BI capabilities to SME
projects.

15. 15 QlikTech in THE BI SURVEY 12
Leading SME Project vendor in visual analysis
Tableau (1) 1.86
QlikTech (2) 1.50
Dimensional Insight (3) 1.45
Phocas (4) 1.38
Yellowfin (5) 1.12
TARGIT (6) 1.06
Cyberscience (7) 1.03
Average 1.00
Decisyon (8) 0.99
Bissantz (9) 0.94
BOARD (10) 0.88
Microsoft SSAS (11) 0.84
IBM Cognos TM1 (12) 0.76
Cubeware (13) 0.67
Jedox (14) 0.51
Pentaho (15) 0.46
Evidanza (16) 0.44
Infor (17) 0.28
Microsoft SSRS (18) 0.26
0.25 1.00 1.87
min max
Visual analysis features are highly important in SME projects as they enable users to
interact with data in a more visual way. QlikTech’s high ranking shows it as a leader
in this field.
Leading SME Project vendor in performance satisfaction
Phocas (1) 1.13
Cyberscience (2) 1.12
QlikTech (3) 1.06
Microsoft SSRS (4) 1.06
Yellowfin (5) 1.05
Tableau (6) 1.04
Dimensional Insight (7) 1.03
Bissantz (8) 1.03
BOARD (9) 1.02
IBM Cognos TM1 (10) 1.01
Average 1.00
Jedox (11) 0.98
Microsoft SSAS (12) 0.97
Evidanza (13) 0.96
Decisyon (14) 0.90
Pentaho (15) 0.87
TARGIT (16) 0.84
Cubeware (17) 0.81
Infor (18) 0.74
0.73 1.00 1.14
min max
QlikTech’s in-memory database works well and users are satisfied with the
performance it delivers.

16. 16 QlikTech in THE BI SURVEY 12
Summary
The results shown here illustrate that a well thought out and executed go to market
strategy can deliver real value to customers. QlikTech scores well in a variety of
areas but it tops the list when it comes to visual analysis, mobile BI and self service
features that serve for agility in BI projects. Compared to other Visual BI and Data
Discovery tools it has the best investment ratios when it come to licence fees,
external implementation spend and administrators needed per seat.
Marketing Statements
BI Giant
Leading BI Giant in business benefits achieved
Leading BI Giant in goal achievement
Leading BI Giant in business achievement
Leading BI Giant in lowest investment per seat
Leading BI Giant in investment
Leading BI Giant in proportion of employees index
Leading BI Giant in variety of data types
Leading BI Giant in functional scope
Leading BI Giant in competitiveness
Leading BI Giant in user recommendation
Leading BI Giant in cloud BI
Leading BI Giant in mobile BI
Top ranked BI Giant in visual analysis
Top ranked BI Giant in innovation
Leading BI Giant in performance satisfaction
Leading BI Giant in product satisfaction
Leading BI Giant in vendor support
Leading BI Giant in customer satisfaction
Top ranked BI Giant in project length
Top ranked BI Giant in agility

17. 17 QlikTech in THE BI SURVEY 12
Dashboard vendor
Leading Dashboard vendor in lowest investment per seat
Leading Dashboard vendor in investment
Leading Dashboard vendor in variety of data types
Leading Dashboard vendor in functional scope
Leading Dashboard vendor in user recommendation
Leading Dashboard vendor in mobile BI
Top ranked Dashboard vendor in visual analysis
Leading Dashboard vendor in innovation
Leading Dashboard vendor in performance satisfaction
Leading Dashboard vendor in project length
Leading Dashboard vendor in agility
Visual Analysis and Data Discovery
Leading Visual Analysis and Data Discovery vendor in lowest investment per seat
Top ranked Visual Analysis and Data Discovery vendor in lowest number of
administrators per seat
Top ranked Visual Analysis and Data Discovery vendor in investment
Leading Visual Analysis and Data Discovery vendor in variety of data types
Leading Visual Analysis and Data Discovery vendor in strategic selection
Leading Visual Analysis and Data Discovery vendor in user recommendation
Top ranked Visual Analysis and Data Discovery vendor in mobile BI
Leading Visual Analysis and Data Discovery vendor in visual analysis
Leading Visual Analysis and Data Discovery vendor in performance satisfaction
Leading Visual Analysis and Data Discovery vendor in product satisfaction

18. 18 QlikTech in THE BI SURVEY 12
Small and Medium Projects vendor
Leading SME Project vendor in lowest investment per seat
Leading SME Project vendor in lowest number of administrators per seat
Leading SME Project vendor in variety of data types
Leading SME Project vendor in strategic selection
Leading SME Project vendor in mobile BI
Leading SME Project vendor in visual analysis
Leading SME Project vendor in performance satisfaction

19. 19 QlikTech in THE BI SURVEY 12
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