3. INSTAHEARTS // GEOLOCATIONS
THE PURPOSE OF THESE DISCUSSIONS
IS TO SPARK NEW IDEAS...
In three parts – The Core, Amplification, and Geolocations – these SlideShares
are by no means an exhaustive set of lists.
As with all elements of social, there is no perfect, one-size-fits-all formula.
However, there is a tipping point where things start to happen in an
almost magical way.
So here’s the conclusion in advance: explore and experiment with all your social media
channels and you will slowly crack the code for your unique needs.
4. INSTAHEARTS // GEOLOCATIONS
GEOLOCATIONS:
DRIVE VISIBILITY FROM OUTSIDE IG
Use foursquare to check-in to locations relevant to
your profile.
Always write a short comment, and hashtag your handle
with the comment.
1. The status update for this check-in includes the username as a hashtag.
2. It’s also embeded in the image, which is attached as a photo or share.
1
2
5. INSTAHEARTS // GEOLOCATIONS
Add a tip to the businesses you check-in at via foursquare and attach one of the shares you
have created – branded with your handle – if and only if it’s appropriate to the business.
GEOLOCATIONS:
DRIVE VISIBILITY FROM OUTSIDE IG
7. INSTAHEARTS // GEOLOCATIONS
If it’s approriate, try to‘own’a location: a place
of meeting, an office or even a gym.
Your content must be positive and relevant.
It associates you (or your brand) with the place
and eventually drives traffic to your IG.
Again, be responsible here. Don’t park your car on my
lawn unless you know I love your car.
GEOLOCATIONS:
DRIVE VISIBILITY FROM OUTSIDE IG
8. INSTAHEARTS // GEOLOCATIONS
If the business on foursquare allows
photos to be uploaded, use this chance
to put your images in there, as always,
tagged with your handle.
GEOLOCATIONS:
DRIVE VISIBILITY FROM OUTSIDE IG
Final warning: understand the environment before acting.
9. INSTAHEARTS // GEOLOCATIONS
This is just the tip of the iceberg...
In two years, 12 million people adopted IG.
Hopefully some of the ideas here will help you start to think of your own ways to capture
eyeballs and innovate, because currently, there is no roadmap.
But don’t worry, ideas – and hearts – will come.
In the meantime, happy sharing.
ALEXANDER PATTERSON
MOMENTUM:
CREATE YOUR OWN ROADMAP
There are no shortcuts. But there is a tipping point.
Keep experimenting and soon the path will be clear.
10. INSTAHEARTS
INSTAHEARTS // A DISCUSSION IN THREE PARTS
HOW TO GET HEARTS, LIKES & FOLLOWERS ON INSTAGRAM
Written by Alexander Patterson