Type, type, type.

2. Today
1) Icebreaker
2) Some video? A plan.
3) Some videos on typography
4) So where do we find cool stuff?
5) Some work time
6) Homework

3. Icebreaker
1) Name
2) What’s your favorite magazine?

4. ACE: Some thoughts…
As I mentioned in my email, I’ve been thinking a bit about
the needs that ACE has for some video media for their
website/to distribute.
I am interested in us producing that video. However, we
need to talk about what it would mean.

5. Question One: Are we
interested?
We need to start at that.
Are we, as a group, interested in doing video
work?

6. Assuming we are…
Assuming we’d like to create video, I visualize us having three
potential video options.
1. They NEED student testimonials. They just flat out have to
have that. I don’t know why they don’t. These wouldn’t be
difficult to produce, but one of our major considerations would
have to be how to design them so they are visually striking and
appealing

7. Two
2. There’s no reason why the
information we’re compiling for the
print media couldn’t be turned into an
informational video. So… that’d be
something to do, too.

8. Three…
3. It would be nice to show off the students
in their classes/around campus (and to
show off campus a bit).

9. If we take it on…
I think this could be an invaluable project,
useful for the folks in ACE and educational for
all of us.
It would require us to jostle the schedule,
though, and shift around some readings. I am
totally willing to do that, but we’d need to all
negotiate a change to the syllabus.

10. Type: some videos to get us
started
I want to start us out today with a few videos to give us a
little bit of a transition into talking about fonts and
typography.

15. Some Font Fun
And here are some fun sites we can tinker
around with just a bit, to show you that type,
like life, can be fun times.

21. How to get nifty fonts
You might notice that most computers– even
the ones here in the super-slick design-minded
labs– don’t have a huge selection of fonts.
This can put you at a disadvantage as a creator.
But not to worry. Fonts are out there.
Let me show you a few cool places to visit.

26. Activity: Choosing the proper type
In one of your readings, you saw firsthand how to look at
a tree logo and, from it, determine the right typeface for
the accompanying text.
One of our charges here for ACE is to create a logo and
color scheme; we want to think about how both of those
are going to reflect upon their program and upon the
university. We want to make choices that are a good fit.

27. Your design homework for
this week
…will be to pick font(s) for your ACE
documents and to explain your choices.
But I wanted to give us some real-life
practice. I also have a task I need to
complete, and since I wanted us to
have the client experience….

28. The day Dr. Phill went
meta
You all know me, at least a bit, by now. I’m a professor of
professional writing and rhetoric, here at Miami, I’m 36-years-
old, I study digital collaboration, social media and video games
as well as digital identity and cultural rhetorics.
I have an office, upstairs.
I have a phone number, email address, and a website address.

29. I need to make new business
cards
But I don’t want to literally say to you “hey,
make me a business card.” Plus, that’s not
good practice.
What I’d also like, though, is a “hype” card, so
to speak, for my website. An 8.5 x 5.5 with art, a
set color scheme, and the incorporation of the
trademark/logo from my website.

30. In your teams…
…I want you to make that card. The
logo is on the next slide, but it’s also on
the course website under the PPT. I
want you to develop a color scheme
(you can change the colors of the logo
—I just used red to contrast the black
so you could see the shapes. We may
well play with this again next week).

31. Think of this
…as a time constrained, low-stress version of the print project
assignment.
And while you’re working on this, you can also update your
plans and coordinate as a group. I’ll float around to answer
questions, ask questions, and generally offer any advice I can.

32. Here’s the new logo
I designed. You are
welcome, if your
group hates it, to
propose a new one
to me (I made it
quickly so we could
use it in class).
To choose type to
go with it, remember
your readings.

33. Homework
For next Monday, have some materials ready for
workshopping. Read about color:
Read for class: Williams non-designers design
book Chapter 7, Kimball & Hawkins Chapter 8,
Golombisky & Hagen Chapter 9, “Tips for Designing for
Color Blind Users” and read around on/tinker with Colors
on the Web