1. Master
Chinese-European Economics and
Business Studies

2. 2 Berlin School of Economics 3CEEBS
Fachhochschule für Wirtschaft (FHW) Berlin/
Berlin School of Economics
The Berlin School of Economics is situated in Germany’s
capital and largest city, Berlin. The FHW Berlin is a
University of Applied Sciences and with more than 1,000
graduates one of the largest academic institutions for
business, economics and management studies in Germany.
IMB Institute of Management Berlin
Founded in 1992, the IMB Institute of Management Berlin
is today a well experienced, highly innovative and qual-
ity-aware provider of postgraduate programmes. The IMB
offers five accredited MBA programmes, three Master
programmes (Master of Arts) and one programme leading
to a postgraduate certificate. The IMB‘s core competences
lie in the General Management education. In total the IMB
enrolls currently more than 270 students – almost one third
with an international background – and has more than
1000 graduates. Students are seeen as partners willing to
take on responsibility for the successful outcome of their
studies and are welcome to join alumni activities offered at
the IMB in the framework of life-long learning.
China’s rapid economic development, its integration into
the WTO, as well as its significance for the global economy
are challenging the development and competitiveness of
companies and institutions at national and international
level. In an intercultural setting, students will learn to de-
scribe major aspects of the economic development in China
and Europe and learn to analyse certain aspects of trade
relations and financial flows as well as social and economic
interrelations between the two regions.
Students enrolled in the Master’s Course Chinese-European
Economics and Business Studies (CEEBS) will find a com-
parative Chinese-European perspective in the majority of the
modules. The curriculum of the Master’s Course imparts a
multidisciplinary and academic education in Economics
and Business studies offering an international and applica-
tion-oriented approach.
In addition to this cross-cultural learning and teaching
environment a compulsory semester in China will round
up the programme. The staff involved in the Master’s course
are internationally-renowned academics and senior re-
searchers, with many leading experts in their field of study
contributing to wider debate. International academic staff
exchange is an essential element of the programme and
included in team-teaching.
Chinese-European Economics and
Business Studies (CEEBS)
Places of Study

3. 4 Berlin School of Economics 5CEEBS
SWUFE Chengdu
The Southwestern University of Finance and Economics
(SWUFE Chengdu) is one of the Chinese Ministry of Edu-
cation’s seventy two key universities. With 14,456 students
enrolled in Bachelor, Master and PhD programmes the
SWUFE Chengdu is also one of the four largest universities
for finance and economics in China. According to the latest
Netbig ranking (2005) the SWUFE Chengdu is rated 3rd
out of 40 universities for finance and economics.
Academic Staff
The academic staff involved in the Master’s course Chinese-
European Economics and Business Studies (CEEBS) are
internationally experienced. They all have been partners in
the EU-funded AsiaLink Project which is the fundament
for the Master’s programme. A wide range of different
thematic focuses is offered in the CEEBS: Finance, Marke-
ting, International Economics as well as Developing and
Transformation Economies. All staff is participating in short-
term exchanges between the partner universities and is
involved in team-teaching.
Academic Environment
At both places of study the academic environment is
supplemented with intercultural training, career services,
multimedia facilities, libraries, research institutions and a
Welcome Service which all help to settle in the Master’s
programme CEEBS in Berlin as well as in Chengdu.
In addition the SWUFE Chengdu also offers on-campus
accommodation.
Type of study programme
Full-time course
Degrees awarded*
Master of Arts (M.A.)
Master of Management – Major International Business
Duration of studies
4 terms
Places of study
Berlin, Germany (1st, 2nd term), Chengdu, China (3rd
term);
the 4th
term can either be spent in Berlin or Chengdu
(depends on the location and person for Master’s thesis
supervision)
No. of admissions
A maximum number of 25 students is admitted.
Tuition fees
8,000.00 EUR
Payable in four instalments.
Grants
Scholarships might be available on an individual basis.
Please check scholarship database at the DAAD/German
Academic Exchange Service (www.daad.de).
Language of instruction
English
Programme’s starting date
October 1st
* The degree awarding depends on the fulfilling of the respective academic
requirements.
Important information

4. 6 Berlin School of Economics 7CEEBS
International Business and Economics
Global Governance (1st
term)
Financial Analysis and Corporate Finance (1st
term)
Chinese-European Management
Strategic Management in China and Europe (2nd
term)
Human Resource Management in China and Europe (2nd
term)
Marketing in China and Europe (3rd
term)
Chinese-European Economics
Capital Markets in China and Europe (3rd
term)
Economics in China and Europe (3rd
term)
Cultural Studies and Language Learning
Cultural and Political History of China and Europe (all terms)
Chinese/German language learning (all terms)
Optional Choice
Optional Choice (all terms)
Final Examination
Master’s Thesis (4th
term)
Oral Assessment (4th
term)
Content
Admission
A recognised international undergraduate degree (Bach-
elor, Diploma) in Business or Economics. Applicants with
a Bachelor in Social Sciences may be admitted if they can
demonstrate a solid academic basis in Economics and
Business or if they have acquired sufficient knowledge in
these subject areas through practical experience.
4-Years Bachelor (China) or min 180 ECTS credit points
Excellent knowledge of English: The level of English pro-
ficiency should correspond to a TOEFL certificate with a
minimum score of 550 points (paper-based) or 213 points
(computer-based), IELTS (www.ielts.org) overall band
score 6.0 or other equivalent certificates.
Letter of Motivation with CV
Interview (optional)
Application deadlines
EU Applicants: July 31
Non-EU Applicants: May 31
All applicants will send one completed application to:
FHW Berlin/Berlin School of Economics
Badensche Str. 50–51, 10825 Berlin/Germany
Applicants from the People’s Republic of China,
Hong Kong, Taiwan and Macau will send also a completed
application to:
Southwestern University of Finance and Economics
(SWUFE) Chengdu
Prof. Dr. Xie Tao – Dean International Education School
Chengdu City, Sichuan Province, 55 Guanghua Cun Str.
People’s Republic of China, 610074
Admission/Application

5. Contact
Academic Director
Professor Hansjörg Herr
Telephone: +49 (0)30 85789-124
E-Mail: hansherr@fhw-berlin.de
Study Office
Telephone: +49 (0)30 85789-262
E-Mail: ceebs@fhw-berlin.de
Fachhochschule für Wirtschaft Berlin/
Berlin School of Economics
IMB Institute of Management Berlin
Badensche Straße 50–51, 10825 Berlin/Germany
www.asialink.de/masters_course.htm
www.study-in-china.org/sp/school/swufe
www.mba-berlin.de
www.fhw-berlin.de
EUROPEAID
CO-OPERATIONOFFICE
issue03/2008