1. Online Marketing, Social
Media and Payment Strategies
for Restaurants
Pivotal Payments Webinar
Series
www.PivotalPayments.com

2. Who We Are
Alexander Galasso – Social Media Manager,
Pivotal Payments
http://ca.linkedin.com/in/alexandergalasso
Louis Georgakakis – eMarketing Manager,
Pivotal Payments
http://ca.linkedin.com/in/lgeorgakakis
www.PivotalPayments.com

3. Agenda
• Online Marketing Strategies for Restaurants
1. Social Media
2. Blogging
3. Local Directories
4. Google Adwords
5. Search Engine Optimization
• Payment Solution Strategies
• Pay-at-the-Table
• Wireless Terminals
• Mobile Payments
• Online Payments
• Conclusion and Q&A
www.PivotalPayments.com

4. Social Media
• Follow people in your area
• Share local news
• Share promotions and deals
• Engage with customers outside of the
restaurant
www.PivotalPayments.com

5. Example: Social Media
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6. Blogging
• Blog about your restaurants dishes
• Restaurant business
• Restaurant industry
• Events near your area of operation
www.PivotalPayments.com

7. Blogging
www.PivotalPayments.com

8. SEO: Local Directories
www.PivotalPayments.com
www.PivotalPayments.com

9. Google Adwords & Your
Website
• What is Google Adwords
• Conduct proper keyword research
• Target LOCAL search keywords
• Pay what you want and only when people
click
• Protect your brand
www.PivotalPayments.com

10. SEO: Keyword
Research
Source: http://ow.ly/9BIme
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11. SEO & Your Website
• Website Page Titles
• On page content
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12. SEO: Page Titles
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13. SEO: On Page Content
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14. Next Up…
Resources:
• SEOmoz.org
• Google.com/Adwords
Let’s welcome Louis who will be discussing
payment strategies for your restaurant!
www.PivotalPayments.com
www.PivotalPayments.com

15. Payment Processing
Strategies
TOPICS
•Online Payments
•Pay-at-the-Table Solutions:
i. Wireless GSM/GPRS Terminals
ii. Wireless Bluetooth Terminals
•Mobile Phone/Tablet Payments
www.PivotalPayments.com

16. Online Payments
25%
of US restaurants
accept online orders.
SOURCE: Cornell University School of Hotel Administration
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17. Online Payments
TOP 4 BENEFITS OF ONLINE ORDERS
•Frees up Staff and Saves Labour Costs
•Increases Order Frequency
•Adds Customer Convenience
•Adds Control and Customization
www.PivotalPayments.com

18. Wireless Payments
www.PivotalPayments.com

19. Pay-at-the-Table
TOP 5 BENEFITS OF PAY-AT-THE-TABLE
•Increases Table Turns
•Frees up Staff
•Improve Customer Experience
•Eliminates Lack of Trust
•Improves Security
www.PivotalPayments.com

20. Wireless Bluetooth
TOP 3 BENEFITS OF BLUETOOTH TERMINALS
•Save on Cellular Data Fees
•No Downtime due to Phone Network Outages
•Connect up to 7 Terminals to 1 Base Station
LIMITATION OF BLUETOOTH
•Not for Use on the Road (Requires IP Base Station)
www.PivotalPayments.com

21. Mobile Payments
1 in 3
smartphone owners
purchased food with
their mobile device.
Source: comScore
www.PivotalPayments.com

22. Mobile Payments
TOP 5 BENEFITS OF MOBILE PAYMENTS
•Inexpensive Hardware: Card Swiper Attachment
•Highly Secure: End-to-End Encryption
•Versatile: Use With Your Existing Mobile Devices
•Scalable: Multiple Users on One Account
•Convenient and Environmentally Friendly
www.PivotalPayments.com

23. Contact Us (and Q&A)
Pivotal Payments
Email: feedback@pivotalpayments.com
Tel: 877-310-0171
Twitter: http://twitter.com/pivotalpayments
Facebook: http://facebook.com/pivotalpayments
LinkedIn: http://linkedin.com/company/pivotal-payments
www.PivotalPayments.com