1. +
YOU’RE ON SOCIAL MEDIA
Alex Teska
Community Relations Liaison
…..now what?

2. +
Facebook:
Who should manage the page?
Administrators
Security
Too
many cooks spoil the broth
Finding
your Page’s voice

3. +
When should I post?
The
“fine line”
Scheduling
your posts
“Boosting”
your posts
HootSuite,
TweetDeck, etc.

5. Via: theparksreport.com

6. +
What are the dynamics of my Page?
Cover
photos / profile pictures
Activity
log
Messages
Photos
Tabs

7. +

9. +
How do I measure my reach?
Insight/Analytics
Page
Performance
Metrics
“What
works”

10. +
How do I interact with other Pages?
“Liking”
Using
Your
other Pages
your admin dashboard
Page’s newsfeed
“Sharing”
other Pages’ content

11. +

12. +
What should I post?
•
Google Alerts
•
Shared Content
•
Event Promotion
•
Related News Article
•
“Insiders view”
•
Get Creative!

13. +
Resource Page
Heather
Mansfield - Nonprofit Tech for
Good
Kanter – How Nonprofits Can Use
Social Media
Beth
Social
Media Examiner
Donate
Life Social Media Group
PicMonkey

14. +
What is the meaning of all of this?

15. +
Contact Information
Alex Teska
ateska@michiganeyebank.org
@alexteska
@MichiganEyeBank