1. Music Video Purposes Analysis
Provide an explanation in relation to
benefits (promotion, extension of
income & outlets, synergy
opportunities and strategies used by
producers to benefit label and artist)
He has a varied amount of music videos
to promote his videos and now he has
his first album “true” but he has
promoted his album by his “true tour”.
Provide any research evidence you can find that supports explanations of benefits for
artist, record label and audience
Extension of
income
He sells merchandise at concerts that
you can’t buy online
http://www.getmein.com/dance-and-electronic/avicii-tickets.html?gclid=CJbfsjm67sCFQMHwwod6lkAqw&cid=googlea&refid=avicii&ef_id=Umkl5gAABAdeWbAo:2014010
7095902:s info on the concert
Extension of
outlets
The merchandise for the shop that’s not
has much on it because he’s not well
known
http://store.avicii.com
Synergy
He has got a game
https://itunes.apple.com/gb/app/avicii-gravity/id706027068?mt=8
https://play.google.com/store/apps/details?id=com.umusic.avicii where you can find the
game
Producers
strategies
Hes has a couple of labels and he is now
on vevo lift and also he works on a
Sunday as a guest on capital fm.
AVICII
Promotional
http://www.getmein.com/dance-and-electronic/avicii-tickets.html?gclid=CJbfsjm67sCFQMHwwod6lkAqw&cid=googlea&refid=avicii&ef_id=Umkl5gAABAdeWbAo:2014010
7095902:s
A site to find tickets for the concert “true tour”

2. Music Video Purposes Analysis