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Bet	
  Assist	
  is	
  an	
  online	
  assistant	
  service	
  
which	
  provides	
  sports	
  be,ng	
  /ps,	
  odds	
  
and	
  score	
  predic/ons.	
  	
  
	
  
It	
  can	
  pick	
  the	
  best	
  odds,	
  so	
  you	
  know	
  
where	
  and	
  how	
  to	
  bet	
  in	
  order	
  to	
  win.	
  
“Sports	
  be:ng	
  combines	
  a	
  passion	
  for	
  
and	
  a	
  love	
  of	
  gambling	
  with	
  the	
  prospect	
  
of	
  financial	
  gain,	
  and	
  be:ng	
  is	
  part	
  of	
  
human	
  nature.	
  	
  
	
  
People	
  will	
  always	
  want	
  to	
  bet.”	
  
[FIFA.com]	
  
	
  
Team	
  
1.	
  Alex	
  
[execuEve]	
  
2.	
  Vitaly	
  
[CTO]	
  
3.	
  Max	
  
[designer]	
  
4.	
  Yuriy	
  
[developer]	
  
6.	
  Mateusz	
  
[PR/user	
  
engagement]	
  
*	
  all	
  CVs	
  upon	
  request	
  
Work	
  history	
  
As	
  a	
  team	
  we	
  have	
  been	
  working	
  together	
  for	
  a	
  year.	
  Some	
  team	
  members	
  
know	
  each	
  other	
  more	
  than	
  5	
  years	
  and	
  have	
  ventured	
  in	
  various	
  start	
  ups.	
  
The	
  Bet	
  Assist	
  project	
  was	
  stared	
  aJer	
  Yuriy	
  created	
  the	
  algorithm	
  which	
  
predicts	
  football	
  scores.	
  
Skills	
  
Business	
  analysis	
  and	
  management,	
  market	
  analysis,	
  technical	
  analyses,	
  
soJware	
  architecture	
  design,	
  project	
  Management	
  (SCRUM),	
  core	
  system	
  
development,	
  visual	
  design	
  and	
  composi/on,	
  UI	
  /	
  UX	
  design,	
  soJware	
  
development	
  (.Net,	
  PHP,	
  Ruby,	
  HTML5),	
  product	
  marke/ng	
  and	
  promo/on,	
  
public	
  rela/ons.	
  
Network	
  
The	
  team	
  has	
  a	
  network	
  expanding	
  through	
  Holland,	
  US,	
  	
  Poland,	
  Russia,	
  
Ukraine	
  and	
  UK.	
  
We	
  take	
  part	
  in	
  different	
  conferences	
  and	
  exhibi/on.	
  So,	
  our	
  social	
  business	
  
network	
  is	
  constantly	
  growing.	
  
Why	
  we	
  are	
  beVer	
  then	
  others	
  
We	
  are	
  passionate	
  about	
  sports	
  and	
  technology.	
  
We	
  have	
  experience	
  and	
  knowledge.	
  
We	
  developed	
  unique	
  algorithms	
  which	
  work.	
  
We	
  are	
  network	
  organiza/on.	
  
Bet	
  Assist	
  alpha	
  is	
  live.	
  
	
  
hVp://betassist.iteelabs.com/	
  
$	
  10.500.000,00	
  	
  
poten/al	
  annual	
  market	
  size	
  
	
  
Market:	
  be:ng	
  advice	
  and	
  Eps	
  
Market	
  problem:	
  	
  lack	
  of	
  trusYul	
  staEsEc	
  
analysis	
  and	
  be:ng	
  Eps	
  in	
  real	
  Eme	
  with	
  
simple	
  and	
  clear	
  result	
  representaEon.	
  
Why	
  does	
  it	
  exists:	
  people	
  want	
  to	
  earn	
  
money	
  relay	
  on	
  strategy	
  and	
  advice.	
  
OpportuniEes:	
  be:ng	
  market	
  350	
  -­‐	
  400	
  
bln.	
  $/year.	
  If	
  we	
  target	
  at	
  least	
  0.01%	
  of	
  
this	
  market	
  we	
  have	
  =	
  35.000	
  users.	
  
	
  
Our	
  soluEon:	
  clear	
  personal	
  be:ng	
  
strategy	
  which	
  increases	
  the	
  
probabiliEes	
  of	
  winning.	
  
Business	
  model	
  
	
  
SubscripEon	
  fees:	
  
3	
  days	
  –	
  free	
  
weak	
  –	
  20	
  EUR	
  
month	
  –	
  30	
  EUR	
  
year	
  –	
  300	
  EUR	
  
	
  
Referral	
  fees	
  (partners,	
  bookmakers)	
  
placing	
  direct	
  links	
  at	
  The	
  Bet	
  Assist	
  
Year	
  -­‐	
  15.000	
  EUR	
  (per	
  link)	
  
Users	
  
People	
  who	
  want	
  to	
  bet	
  (Internet	
  users)	
  –	
  
35.000	
  
Partner	
  and	
  referral	
  fees	
  	
  –	
  100	
  companies	
  
	
  
How	
  to	
  reach	
  them	
  
Online	
  ads,	
  social	
  media	
  campaigns,	
  word	
  
of	
  mouth,	
  blogs,	
  etc.	
  
Target	
  resources	
  –	
  sport	
  portals	
  and	
  
websites,	
  social	
  networks.	
  
CompeEtors	
  
hVp://www.castrolfootball.com/	
  (covering	
  
only	
  English	
  Premier	
  League,	
  algorithm	
  is	
  
very	
  primiEve);	
  
hVp://www.bernardEps.com/	
  (untruthful,	
  
expensive,	
  bad	
  design);	
  
hVp://www.soccervista.com	
  (bad	
  design,	
  
to	
  complicated);	
  
hVp://www.kickoff.co.uk/	
  (complicated,	
  
no	
  strategy	
  proposal,	
  focused	
  on	
  only	
  
England); 	
   	
  	
  
Bet	
  Assist	
  is	
  easy	
  to	
  use	
  online	
  service	
  with	
  
rela/vely	
  low	
  price.	
  It	
  is	
  focused	
  on	
  all	
  major	
  
leagues	
  and	
  torments.	
  Bet	
  Assist	
  gives	
  one	
  a	
  	
  
personal	
  safe	
  be,ng	
  strategy.	
  It	
  is	
  social	
  and	
  
trusul.	
  
Financial	
  Overview	
  (18	
  month)	
  
	
  
Expected	
  revenues	
   	
  533.600,00	
  EUR	
  
Total	
  expenses	
   	
  273.410,00	
  EUR	
  
Total	
  EBITA	
  	
   	
   	
  260.190,00	
  EUR	
  
Break-­‐even 	
   	
  500	
  acEve	
  users	
  
	
  
Company	
  value	
  amer	
  18	
  month	
  	
  
(2200	
  users	
  per	
  month)	
  
2.905.200,00	
  EUR	
  
Funding	
  
Looking	
  for	
  200.000,00	
  EUR	
  
Co-­‐investment	
  	
  from	
  50.000,00	
  EUR	
  
	
  
Deal	
  Structure	
  
Share	
  in	
  the	
  project	
  -­‐	
  20	
  %	
  
Type:	
  convenEonal	
  debt	
  (others	
  apply)	
  
	
  
Funds	
  used	
  for:	
  
System	
  development,	
  local	
  adaptaEon,	
  
support	
  overheads,	
  promoEonal	
  costs,	
  
expand,	
  user	
  engagement.	
  
Milestones	
  
Main	
  indicator	
  which	
  has	
  direct	
  influence	
  on	
  growth	
  
is	
  the	
  amount	
  of	
  ac/ve	
  users	
  
	
  
Time	
   Users	
  
6	
  month	
   500	
  
1	
  year	
   1200	
  
1,5	
  years	
   2200	
  
2	
  years	
   4000	
  
3	
  years	
   8000	
  
PerspecEves	
  
Extend	
  to	
  other	
  sports:	
  tennis,	
  F1,	
  
basketball	
  etc.	
  
Develop	
  new	
  services	
  for	
  users.	
  

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Bet assist (for investors)

  • 1.
  • 2. Bet  Assist  is  an  online  assistant  service   which  provides  sports  be,ng  /ps,  odds   and  score  predic/ons.       It  can  pick  the  best  odds,  so  you  know   where  and  how  to  bet  in  order  to  win.  
  • 3. “Sports  be:ng  combines  a  passion  for   and  a  love  of  gambling  with  the  prospect   of  financial  gain,  and  be:ng  is  part  of   human  nature.       People  will  always  want  to  bet.”   [FIFA.com]    
  • 4. Team   1.  Alex   [execuEve]   2.  Vitaly   [CTO]   3.  Max   [designer]   4.  Yuriy   [developer]   6.  Mateusz   [PR/user   engagement]   *  all  CVs  upon  request  
  • 5. Work  history   As  a  team  we  have  been  working  together  for  a  year.  Some  team  members   know  each  other  more  than  5  years  and  have  ventured  in  various  start  ups.   The  Bet  Assist  project  was  stared  aJer  Yuriy  created  the  algorithm  which   predicts  football  scores.   Skills   Business  analysis  and  management,  market  analysis,  technical  analyses,   soJware  architecture  design,  project  Management  (SCRUM),  core  system   development,  visual  design  and  composi/on,  UI  /  UX  design,  soJware   development  (.Net,  PHP,  Ruby,  HTML5),  product  marke/ng  and  promo/on,   public  rela/ons.   Network   The  team  has  a  network  expanding  through  Holland,  US,    Poland,  Russia,   Ukraine  and  UK.   We  take  part  in  different  conferences  and  exhibi/on.  So,  our  social  business   network  is  constantly  growing.   Why  we  are  beVer  then  others   We  are  passionate  about  sports  and  technology.   We  have  experience  and  knowledge.   We  developed  unique  algorithms  which  work.   We  are  network  organiza/on.  
  • 6. Bet  Assist  alpha  is  live.     hVp://betassist.iteelabs.com/  
  • 7. $  10.500.000,00     poten/al  annual  market  size     Market:  be:ng  advice  and  Eps   Market  problem:    lack  of  trusYul  staEsEc   analysis  and  be:ng  Eps  in  real  Eme  with   simple  and  clear  result  representaEon.   Why  does  it  exists:  people  want  to  earn   money  relay  on  strategy  and  advice.   OpportuniEes:  be:ng  market  350  -­‐  400   bln.  $/year.  If  we  target  at  least  0.01%  of   this  market  we  have  =  35.000  users.     Our  soluEon:  clear  personal  be:ng   strategy  which  increases  the   probabiliEes  of  winning.  
  • 8. Business  model     SubscripEon  fees:   3  days  –  free   weak  –  20  EUR   month  –  30  EUR   year  –  300  EUR     Referral  fees  (partners,  bookmakers)   placing  direct  links  at  The  Bet  Assist   Year  -­‐  15.000  EUR  (per  link)  
  • 9. Users   People  who  want  to  bet  (Internet  users)  –   35.000   Partner  and  referral  fees    –  100  companies     How  to  reach  them   Online  ads,  social  media  campaigns,  word   of  mouth,  blogs,  etc.   Target  resources  –  sport  portals  and   websites,  social  networks.  
  • 10. CompeEtors   hVp://www.castrolfootball.com/  (covering   only  English  Premier  League,  algorithm  is   very  primiEve);   hVp://www.bernardEps.com/  (untruthful,   expensive,  bad  design);   hVp://www.soccervista.com  (bad  design,   to  complicated);   hVp://www.kickoff.co.uk/  (complicated,   no  strategy  proposal,  focused  on  only   England);       Bet  Assist  is  easy  to  use  online  service  with   rela/vely  low  price.  It  is  focused  on  all  major   leagues  and  torments.  Bet  Assist  gives  one  a     personal  safe  be,ng  strategy.  It  is  social  and   trusul.  
  • 11. Financial  Overview  (18  month)     Expected  revenues    533.600,00  EUR   Total  expenses    273.410,00  EUR   Total  EBITA        260.190,00  EUR   Break-­‐even    500  acEve  users     Company  value  amer  18  month     (2200  users  per  month)   2.905.200,00  EUR  
  • 12. Funding   Looking  for  200.000,00  EUR   Co-­‐investment    from  50.000,00  EUR     Deal  Structure   Share  in  the  project  -­‐  20  %   Type:  convenEonal  debt  (others  apply)     Funds  used  for:   System  development,  local  adaptaEon,   support  overheads,  promoEonal  costs,   expand,  user  engagement.  
  • 13. Milestones   Main  indicator  which  has  direct  influence  on  growth   is  the  amount  of  ac/ve  users     Time   Users   6  month   500   1  year   1200   1,5  years   2200   2  years   4000   3  years   8000   PerspecEves   Extend  to  other  sports:  tennis,  F1,   basketball  etc.   Develop  new  services  for  users.