1. The Do's and Don'ts of Social Media Integration Jeff Sauer Three Deep Marketing

2. Agenda Who uses social media? Why use social media? Do’s and don’ts for social media Platform specific recommendations LinkedIn Twitter Facebook Questions?

3. Who Uses Social Media? PEOPLE! 15,475,890 unique visitors/month 23,573,178 unique visitors/month 133,623,529 unique visitors/month Visits data from March 2010 study by Web Trends: http://webtrends.about.com/b/2010/03/15/the-top-10-most-popular-social-networks.htm

4. Why Use Social Media? Increase awareness Reputation management Customer service Learn about your customers Customer feedback Improve customer satisfaction Client engagement Targeted marketing Relationship building

5. Do’s and Don’ts forSocial Media

6. Why Social Media? Social Media Who should use it? There is a reason for just about everyone to use social media What is the value? Connecting people and businesses When will it go away? Most signs point to elements of social media staying popular for years to come

7. The DO’s of Social Media Engage in Social Networks

8. The DO’s of Social Media Integrate Social Media with Traditional Media

9. The DON’Ts of Social Media Don’t take a “one size fits all” approach B2C Primarily Business to Consumer B2B Primarily Business to Business B2C & B2B

10. The DON’Ts of Social Media ? Don’t let the choices overwhelm you

11. The DON’Ts of Social Media Don’t forget to measure results

12. Specific Do’s and Don’ts for

13. LinkedIn and Social Media Who should use it? Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness What is the value? Stay connected with professional contacts. Generate opportunities to expand career and generate new business

14. The DO’s of LinkedIn Ask for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility! Instant credibility

15. The DO’s of LinkedIn Take advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from others Presentations Sales Collateral

16. The DO’s of LinkedIn Update your status with professionally related information (TIP: Link Your Twitter Account to make this easier)

17. The DO’s of LinkedIn Join groups relevant to your industry and interests

18. The DONT’s of LinkedIn Don’t update your LinkedIn Status with non-professional messages LinkedIn User LinkedIn User Don’t double post the same information LinkedIn User LinkedIn User

19. The DONT’s of LinkedIn Don’t make all of your updates at once

20. The DONT’s of LinkedIn Don’t allow your inbox to be cluttered with updates

21. Specific Do’s and Don’ts for

22. Twitter and Social Media Who should use it? Those looking for a friction-free and concise communication channel What is the value? Real-time communication, easy to pass on information to others and makes people more accessible

23. The DO’s of Twitter Find efficient ways to “Tweet” and share what you know

24. The DO’s of Twitter Join niche topic conversations

25. The DO’s of Twitter Take advantage of the ease of conversation Which one is the billionaire?

27. Local Social Media Coffee Group

28. Well Known Marketing Group

30. Specific Do’s and Don’ts for

31. Facebook and Social Media Who Should Use It? Brands looking to engage with consumers consistently with a goal of 1:1 Communication What’s the value? With over 500 Million registeredusers, it is one of the most visited properties on the web

33. Community

34. Professional Organization

35. Networking

36. Hobbies

38. The DO’s of Facebook Update your Facebook status regularly Don’t update more than 2x per day Don’t update less than once a week Update as needed for special occasions and time sensitive information

39. The DO’s of Facebook Create engaging messages that encourage interactions with Facebook fan page

40. The DON’Ts of Facebook Post the same offer/status all of the time

41. The DON’Ts of Facebook Don’t neglect to update your page When you don’t update your page, your fans start to forget about you

42. The DON’Ts of Facebook Don’t over-share Company Page on Facebook

43. More Best Practices for Social Media

44. The DO’s of Social Media Update consistently, but not too often Start with people you know in real life Share useful information with your network Embrace new mediums (like mobile) Make yourself aware of privacy rights Take private conversations offline

45. The DON’Ts of Social Media Don’t overdo it Don’t waste time with irrelevance Don’t update all at once Don’t flood your followers with things they don’t care about Don’t make private thoughts public Don’t abuse it Don’t wait until everything is perfect

46. Concluding

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48. Questions?