Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About Gamification

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Gamification presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO

Negócios Diversão e humor Tecnologia

The secret of gamification
Why and how it works?
Alex Cernatescu
CEO & Head of Strategy

What is gamification?

Gamification is the action of motivating people
by using game design strategies in non-game
situations.

What is gamification?

http://shawnsantos.tsia.com

• When applied correctly, Gamification can turn
non-game situations around—motivating
employees or customers to complete certain
actions that are good and in the interest of
your business.

• The motivators can be many things including
points awarded toward certain
goals, badges, level
progression, achievements, virtual currency
and more.

• They can never be financial as it is against
gamification principles.

How far can we take gamification?
• Engaging multiplayer consumer experience
• Live CRM
• Loyalty system
• Virtual currency
• Virtual to real currency converter
• ORIGINAL OWNED MEDIA CHANNEL
• The list goes on.

All in one “game”.

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