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Long Tail Business Models: Focus on Low Volume, High Variety Products

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Alexander Osterwalder
Alexander Osterwalder

The document discusses the long tail business model concept coined by Chris Anderson, which focuses on selling a large number of products with low sales volumes rather than a small number of popular products. It suggests businesses consider this model and its implications for their own business models, partnerships, key activities, resources, costs, distribution channels, customer segments, and revenue streams. The long tail model emphasizes selling many less popular products in addition to hits to maximize profits and opportunities.

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long tail business models reflections for business strategists!
a concept coined by Chris Anderson in…
it’s about selling less of more…
focusing on a small number of products with large volume! sales number of products
focusing on a large number of products with low volume! sales number of products
what does this mean for business models? ?
example: music business
focusing on a small number of products with large volume! sales number of products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products

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