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Alessandro Chinnici
IBM Social Business Consultant
  I'm available @Roma
5k+   Partecipanti
                       261         Sessioni




83    Giornalisti
                      75Analisti



                        500         Studenti


27k       Blog post
                        14k        Tweets
                                          © 2011 IBM Corporation
                                          ©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
“...the fully networked enterprise can achieve...
         the highest levels of market share gains

         increased self-reported profitability

         and distributed decision making and work.”




Fonte: McKinsey Quarterly “The rise of the networked enterprise: Web 2.0 finds its payday ” Dicembre 2010
                                                                                                            © 2011 IBM Corporation
                                                                                                            ©2011 IBM Corporation
Internet / Extranet
Customers interacting as an individual (self-       Business/Government to
service), interacting with other customers and         Customer/Citizen
company representatives (efficiently, via social
tools), with the company overall (driving brand
awareness & revenue growth)
                                                                        Business to
                                                                         Business




                                                                           Intranet
                         Business to                      Employees interacting as individuals
                          Employee                        (expertise), interacting with self-forming,
                                                          distributed teams (peers, customers, partners &
                                                          suppliers), as a company overall (communities
                                          Peer to Peer    incorporating customers & partners around
                                                          innovation) reducing the friction of work.



                                                                                              © 2011 IBM Corporation
                                                                                              ©2011 IBM Corporation
Exceptional Web Experience

Project                                Business/Government to
                                          Customer/Citizen

NORTHSTAR
                                                          Business to
                                                           Business




                                                 Exceptional Work Experience
              Business to
               Employee
                                                    Project
                             Peer to Peer
                                                    VULCAN
                                                                         © 2011 IBM Corporation
                                                                         ©2011 IBM Corporation
Project NorthStar
                                  Business/Government to
                                     Customer/Citizen



                                                     Business to
                                                      Business




                                                    Project Vulcan
          Business to
           Employee


                        Peer to Peer




                                                                     © 2011 IBM Corporation
                                                                     ©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
IBM Customer Experience Suite


                       © 2011 IBM Corporation
                       ©2011 IBM Corporation
Target



Create    Exceptional
         Web Experience




             Optimize




                                   © 2011 IBM Corporation
                                   ©2011 IBM Corporation
Web/Content
               Platform
                                    Analytics


  Search


                                                Commerce




Social


                                             Unified
                                          Communications

           Mobile

                            Rich
                            Media

                                                           © 2011 IBM Corporation
                                                           ©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
Growth and
Innovation




Cost reduction




                 © 2011 IBM Corporation
                 ©2011 IBM Corporation
Social
                                 Business Services
                                                     Integrated third-party
              Enterprise-class                           business apps
                   email



Domino apps                                                               Administration and
                                 LotusLive Symphony                       help desk support




                                    Mobile access


                                                                                         © 2011 IBM Corporation
                                                                                         ©2011 IBM Corporation
© 2011 IBM Corporation
©2011 IBM Corporation
Business        Deepen client               Drive operational            Optimize your
outcomes        relationships                 effectiveness               workforce


Realized   Exceptional Web Experiences                 Exceptional Work Experiences
through
           Enable engaging customer interactions       Enable nimble employee interactions
           Self-service, with other customers, with    Peer to peer and in teams, with customers
           company representatives, and with the       and partners, and with the company
           company overall (brand, revenue)            overall, business to employee


Enabled                            IBM Social Business Framework
by
                       A modular and open set of capabilities that accelerate the
                         development of advanced Social Business solutions



                                                                                            © 2011 IBM Corporation
                                                                                            ©2011 IBM Corporation
web   ui


                       IBM
 attention          social              advanced
management           business          analytics
                     toolkit


       open
                                 security
        standards

                                               © 2011 IBM Corporation
                                               ©2011 IBM Corporation
open
   IBM
social
 business
 toolkit
   OpenSocial
   Oauth
   SAML
   CMIS
   Atom
   ActivityStreams
   HTML 5
   OpenAjax
   ARIA




                     © 2011 IBM Corporation
                     ©2011 IBM Corporation
Solutions

 Customer          Research and       Human capital      Sales force      Partner        Supply chain
                                                                                                         Operations
experience         development        management         automation    collaboration     management




IBM Social Business APIs



IBM Value-added Modules                                          Partner Value-added Modules

                        Business          Enterprise               Public                                 Social
  Commerce                                                                         Rich media
                        analytics        content mgmt.         social networks                          applications


                        Business           Application                             Compliance
Social analytics                                                  Archiving                               Gaming
                     Process mgmt.         integration                             & discovery




IBM Social Business Core Modules

                                           Presence,           Messaging           Workflow
    Profiles          Communities                                                                        Portal
                                        chat & telephony        & PIM              & forms

 Social collab.                             Meetings           Document
                      Microblogging                                                    Mobile       Connectors
   services                               & audio/video       management




                                                                                                                       © 2011 IBM Corporation
                                                                                                                       ©2011 IBM Corporation
IBM Client
mobile, browser or Notes



  Navigation               Menu Entry                                                    Key
                                        Cloud
                                                                                               Extensible Point
      Activity                                                Lotus                            IBM
                           ShareBox         Rest API
      Stream                                                 Services
                                                                                               API
      External
                           OpenSocial    Activity Stream                 Event Posting
       Event                                               Aggregation
                            Gadget             API                           API

     Embedded
    Experiences             iWidget                        Aggregation
                                                           Repository


                                                                                           Application
                                                                                            Service
Third-Party Client                      On-Premises

      Activity             OpenSocial                         Lotus
                                            Rest API
      Stream                Gadget                           Services


      External                           Activity Stream                 Event Posting
       Event                iWidget                        Aggregation
                                               API                           API

    Embedded
   Experiences                                             Aggregation
                                                           Repository




                                                                                                     © 2011 IBM Corporation
                                                                                                     ©2011 IBM Corporation
Social                         Installable Mobile Applications                         Zero-Install Web Applications
Business
Applications
               Mail         Calendar         UC           Meetings       Social        XPages, Portlets, Mail,
                                                                                       Calendar, Contacts, Chat,
                                                                                       Meetings, Activities, Blogs,
                                                                                       Wikis, Forums ...



                                   Activity Stream, Embedded Experiences, Application Launcher
                                                    IBM Social Business Toolkit



Device
Management                                        Connectivity, Management, Security
                                                        IBM Lotus Traveler


Device
Platforms         Android                         Apple                        Nokia               Research in Motion


Delivery
Methods                        On premises                                               LotusLive


                                                                                                                      © 2011 IBM Corporation
                                                                                                                      ©2011 IBM Corporation
Update
                                                  Locate            P roject        Update
                                 C heck           P roject                          B iz B log
                                                                    Tasks
                                 P roject         E xpert
                    C heck       D etails
                    meeting
         R oaming   details
           VP N




                                                                                           C heck
                              R eply        Update       P rivate    Attend a Web       Tomorrows
                              e-Mail        M eeting     C hat to       M eeting         S chedule
                                            M inutes     E xpert



Office                 Travel                     Customer               Travel            Home




                                                                                         © 2011 IBM Corporation
                                                                                         ©2011 IBM Corporation
Social
Everywhere

         © 2011 IBM Corporation
         ©2011 IBM Corporation

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IBM Lotusphere Comes To You - Italia (Feb 2011)

  • 1. Alessandro Chinnici IBM Social Business Consultant I'm available @Roma
  • 2. 5k+ Partecipanti 261 Sessioni 83 Giornalisti 75Analisti 500 Studenti 27k Blog post 14k Tweets © 2011 IBM Corporation ©2011 IBM Corporation
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  • 4. “...the fully networked enterprise can achieve... the highest levels of market share gains increased self-reported profitability and distributed decision making and work.” Fonte: McKinsey Quarterly “The rise of the networked enterprise: Web 2.0 finds its payday ” Dicembre 2010 © 2011 IBM Corporation ©2011 IBM Corporation
  • 5. Internet / Extranet Customers interacting as an individual (self- Business/Government to service), interacting with other customers and Customer/Citizen company representatives (efficiently, via social tools), with the company overall (driving brand awareness & revenue growth) Business to Business Intranet Business to Employees interacting as individuals Employee (expertise), interacting with self-forming, distributed teams (peers, customers, partners & suppliers), as a company overall (communities Peer to Peer incorporating customers & partners around innovation) reducing the friction of work. © 2011 IBM Corporation ©2011 IBM Corporation
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  • 19. Social Business Services Integrated third-party Enterprise-class business apps email Domino apps Administration and LotusLive Symphony help desk support Mobile access © 2011 IBM Corporation ©2011 IBM Corporation
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  • 21. Business Deepen client Drive operational Optimize your outcomes relationships effectiveness workforce Realized Exceptional Web Experiences Exceptional Work Experiences through Enable engaging customer interactions Enable nimble employee interactions Self-service, with other customers, with Peer to peer and in teams, with customers company representatives, and with the and partners, and with the company company overall (brand, revenue) overall, business to employee Enabled IBM Social Business Framework by A modular and open set of capabilities that accelerate the development of advanced Social Business solutions © 2011 IBM Corporation ©2011 IBM Corporation
  • 22. web ui IBM attention social advanced management business analytics toolkit open security standards © 2011 IBM Corporation ©2011 IBM Corporation
  • 23. open IBM social business toolkit OpenSocial Oauth SAML CMIS Atom ActivityStreams HTML 5 OpenAjax ARIA © 2011 IBM Corporation ©2011 IBM Corporation
  • 24. Solutions Customer Research and Human capital Sales force Partner Supply chain Operations experience development management automation collaboration management IBM Social Business APIs IBM Value-added Modules Partner Value-added Modules Business Enterprise Public Social Commerce Rich media analytics content mgmt. social networks applications Business Application Compliance Social analytics Archiving Gaming Process mgmt. integration & discovery IBM Social Business Core Modules Presence, Messaging Workflow Profiles Communities Portal chat & telephony & PIM & forms Social collab. Meetings Document Microblogging Mobile Connectors services & audio/video management © 2011 IBM Corporation ©2011 IBM Corporation
  • 25. IBM Client mobile, browser or Notes Navigation Menu Entry Key Cloud Extensible Point Activity Lotus IBM ShareBox Rest API Stream Services API External OpenSocial Activity Stream Event Posting Event Aggregation Gadget API API Embedded Experiences iWidget Aggregation Repository Application Service Third-Party Client On-Premises Activity OpenSocial Lotus Rest API Stream Gadget Services External Activity Stream Event Posting Event iWidget Aggregation API API Embedded Experiences Aggregation Repository © 2011 IBM Corporation ©2011 IBM Corporation
  • 26. Social Installable Mobile Applications Zero-Install Web Applications Business Applications Mail Calendar UC Meetings Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Management Connectivity, Management, Security IBM Lotus Traveler Device Platforms Android Apple Nokia Research in Motion Delivery Methods On premises LotusLive © 2011 IBM Corporation ©2011 IBM Corporation
  • 27. Update Locate P roject Update C heck P roject B iz B log Tasks P roject E xpert C heck D etails meeting R oaming details VP N C heck R eply Update P rivate Attend a Web Tomorrows e-Mail M eeting C hat to M eeting S chedule M inutes E xpert Office Travel Customer Travel Home © 2011 IBM Corporation ©2011 IBM Corporation
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