SlideShare a Scribd company logo
1 of 18
EUROPAS
Nicolas Brusson
Co-founder
@nbrusson
£90 £30£30
£30
ALONE
BlaBlaCar connects drivers with empty seats to
passengers who want to travel the same way so the cost
of the journey can be shared
People Powered Travel
A travel
search
engine
A trusted
community
A European phenomenom
 Highly active member communities in 12 countries
 7 offices in France, UK, Spain, Italy, Poland, Germany and Russia
A new transport network
 BlaBlaCar is the most active sharing economy community in Europe
 BlaBlaCar transports more passengers every month than the Eurostar
A fast growing community
 Members join to use the service as passengers to enjoy convenient
affordable inter-city transport.
 Members join to use the service as drivers because of high fuel prices
and motoring costs..
Mobile is the future
New app out in
April/May 2014
Making a difference
 Solving the problem of single occupancy cars and road transport
innefficiency
Helen 51 y/o
 Helen offers rides on
BlaBlaCar
 Works as a showroom
manager for a textile
company
 Weekly commute from
Devon to London
 Saves circa £300 a
month with BlaBlaCar
Who rideshares?
 Joe 29 y/o
 Joe offers rides on
BlaBlaCar
 Cambridge University
doctorate student
 Drives a 1956 Bentley S1
 Surprisingly cheap to own,
but expensive to run. Uses
BlaBlaCar to save on
running costs.
 The car is always a talking
point!
Who rideshares?
Ryan 21y/o
 Ryan finds rides on
BlaBlaCar
 Travelled across all
Europe for less than a
£1000 all in.
 Used BlaBlaCar as a
passenger to get around!
Who rideshares?
Rachel 22y/o
 Rachel finds rides on
BlaBlaCar
 She studies at St Andrews
University.
 It’s especially useful as the
nearest train station is 15
minutes by car.
 She uses BlaBlaCar to go
home in Newcastle and see
her family.
Who rideshares?
SupportEasy
?
P2P Trust
Key Factors of Success
 Easy to use
website and
mobile app
 24/7 Member
Relations Team
 Trust thanks to
DREAMS
Framework
Trusted Profiles
 Trusted Profiles thanks to the DREAMS
Framework
 Conducted a survey with our members. Results
showed they trust a BlaBlaCar member with a
full profile more than they trust a neighbour.
Read about it here.
Strong media coverage
Major TV, radio & press regularly cover BlaBlaCar as leaders of a
growing social phenomenon, with a powerful impact on acquisition.
Strong Media Coverage
The Team in Sept 2013
BlaBlaCar’s Values
Thanks!

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BlaBlaCar Europas 2014

  • 2. £90 £30£30 £30 ALONE BlaBlaCar connects drivers with empty seats to passengers who want to travel the same way so the cost of the journey can be shared
  • 3. People Powered Travel A travel search engine A trusted community
  • 4. A European phenomenom  Highly active member communities in 12 countries  7 offices in France, UK, Spain, Italy, Poland, Germany and Russia
  • 5. A new transport network  BlaBlaCar is the most active sharing economy community in Europe  BlaBlaCar transports more passengers every month than the Eurostar
  • 6. A fast growing community  Members join to use the service as passengers to enjoy convenient affordable inter-city transport.  Members join to use the service as drivers because of high fuel prices and motoring costs..
  • 7. Mobile is the future New app out in April/May 2014
  • 8. Making a difference  Solving the problem of single occupancy cars and road transport innefficiency
  • 9. Helen 51 y/o  Helen offers rides on BlaBlaCar  Works as a showroom manager for a textile company  Weekly commute from Devon to London  Saves circa £300 a month with BlaBlaCar Who rideshares?
  • 10.  Joe 29 y/o  Joe offers rides on BlaBlaCar  Cambridge University doctorate student  Drives a 1956 Bentley S1  Surprisingly cheap to own, but expensive to run. Uses BlaBlaCar to save on running costs.  The car is always a talking point! Who rideshares?
  • 11. Ryan 21y/o  Ryan finds rides on BlaBlaCar  Travelled across all Europe for less than a £1000 all in.  Used BlaBlaCar as a passenger to get around! Who rideshares?
  • 12. Rachel 22y/o  Rachel finds rides on BlaBlaCar  She studies at St Andrews University.  It’s especially useful as the nearest train station is 15 minutes by car.  She uses BlaBlaCar to go home in Newcastle and see her family. Who rideshares?
  • 13. SupportEasy ? P2P Trust Key Factors of Success  Easy to use website and mobile app  24/7 Member Relations Team  Trust thanks to DREAMS Framework
  • 14. Trusted Profiles  Trusted Profiles thanks to the DREAMS Framework  Conducted a survey with our members. Results showed they trust a BlaBlaCar member with a full profile more than they trust a neighbour. Read about it here.
  • 15. Strong media coverage Major TV, radio & press regularly cover BlaBlaCar as leaders of a growing social phenomenon, with a powerful impact on acquisition. Strong Media Coverage
  • 16. The Team in Sept 2013

Editor's Notes

  1. UK Coverage: http://www.blablacar.com/blog/blablacar-pressFR Coverage: http://www.covoiturage.fr/blog/presse-et-medias