2. CHINA TELEVISION,
DVD & VIDEO
EQUIPMENT MARKET
PROFILE
Beijing Zeefer Consulting Ltd.
March 2011

3. INTRODUCTION
This report discusses the television, DVD & video equipment market in China
mainly from the following sections.
- Size of Television, DVD & Video Equipment Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
television, DVD & video equipment market size, industry sales revenue and
domestic television, DVD & video equipment output in 2008 - 2010, this
report presents a picture of the real development of television, DVD & video
equipment market in China and changes in the overall market size.
- Hot Areas of China Television, DVD & Video Equipment Market
Based on the comparison and analysis on China's television, DVD & video
equipment production and import in different provinces or cities, this report
points out those hot areas in China for television, DVD & video equipment
market deserve most attention.
- Top 10 Enterprises in China Television, DVD & Video Equipment
Industry
Based on the comparison and analysis on top 10 leading enterprises in China
television, DVD & video equipment industry in terms of sales revenue,
market share and number of employees, the report shows their positions in
the television, DVD & video equipment market in China. Additionally, this
report lists basic contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Television, DVD &
Video Equipment Market
This report analyzes the television, DVD & video equipment market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises) and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of foreign enterprises and enterprises in other

4. forms. It also offers a comparison of profitability by forms of enterprise
ownership, presents a picture of the market share of leading enterprises and
the distribution of major regional markets in China. In addition, the report
figures out the structure and concentration ratio of the current television,
DVD & video equipment market in China by means of Bain's Market
Structure Classification and Index of CR4.
- Import and Export of Television, DVD & Video Equipment Products
In this section, the report includes the main source countries / regions of
imported television, DVD & video equipment products for China and their
market shares, the domestic destinations of imported television, DVD & video
equipment products in China and shares for these destinations, major export
destinations (countries or regions) for Chinese produced television, DVD &
video equipment products and shares of these destinations, major origins of
the exported television, DVD & video equipment products and their shares.
- Television, DVD & Video Equipment Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning television, DVD & video equipment products generally accepted
in the television, DVD & video equipment industry in China, including
standard names both in Chinese and English as well as their unified code
numbers.
- Major Television, DVD & Video Equipment Importers in China
The report lists 10 major importers for television, DVD & video equipment
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Television, DVD & Video
Equipment Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Television, DVD &
Video Equipment Market Profile presents the current situation, the growth
rate and profitability of the television, DVD & video equipment industry in
China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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the first stop to explore China market
CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE TELEVISION, DVD & VIDEO EQUIPMENT
MARKET SIZE.........................................................................................................3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR TELEVISION, DVD & VIDEO
EQUIPMENT PRODUCTS ACROSS CHINA...................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TELEVISION,
DVD & VIDEO EQUIPMENT PRODUCTS ......................................................19
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED TELEVISION, DVD & VIDEO EQUIPMENT PRODUCTS...19
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................21
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................29
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................31
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................33
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 HISENSE GROUP CORP. ..............................................................................39
7.2 SICHUAN CHANGHONG ELECTRONICS GROUP CORP. .................39
7.3 NANJING SHARP ELECRONICS CO., LTD..............................................40
7.4 KONKA GROUP CO., LTD...........................................................................41
7.5 TCL (HUIZHOU) CORPORATION.............................................................41
7.6 SHENZHEN SKYWORTH-RGB ELECTRONIC CO., LTD......................42
7.7 CHINA HUALU GROUP CORP. .................................................................43
7.8 PANASONIC PLASMA DISPLAY SHANGHAI CO., LTD. ....................43
7.9 TIANJIN SAMSUNG ELECTRONIC CO., LTD.........................................44
7.10 SHANGHAI SUOGUANG VISUAL PRODUCTS ...................................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3
HOT SPOTS FOR TELEVISION,
DVD & VIDEO EQUIPMENT
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of television, DVD & video equipment mfg.
enterprises above designated size across China
Heilongjiang
Jilin
<4
Inner Mongolia
<4 Liaoning
Xinjian 9
Hebei Beijing
<4
Tianjin
Shanxi 6
Ningxia < 4 Shandong
Qinghai 26
Gansu Henan Jiangsu
Shaanxi <4 Anhui 46
Tibet Shanghai
Hubei 9 24
Sichuan 6 Zhejiang
10 32
Chongqing Jiangxi
Hunan
5 Fujian
Guizhou 4
<4 24
1-3 1
4-6 Yunnan Guangdong 4
Guangxi
257
7-9 9 7
10-89 10
90+ 90
Hainan
Guangdong, Jiangsu and Zhejiang are the major production bases for
television, DVD & video equipment in China. From Jan. to Nov. 2010,
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign television, DVD & video
equipment mfg. enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes478
in the percentage of
全国 441 479
in term s of the num ber of num bers of foreign-funded
oreign-funded 244 240 232
enterprises in 2010 enterprises
e of ownership 247
oreign-funded 244 16% 240 17% 16% nded
232
Private 115 3% 142 3% 3%
153rivate
Joint-equity 13 26% 13 15
30% 32%
Others 69 83 79
51.57% 48.43%
oreign-funded 55% 50% 48%
Private 26% 30% 32%
Joint-equity 3% 55% 3% 3%
50% 48%
Others 16% 17% 16%
2008 2009 2010
Foreign-funded Private
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 479 television, DVD & video equipment mfg. enterprises
above designated size across China, 232 are foreign enterprises, accounting
for about a share of 48.43% of all. In terms of the number of enterprises, there
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