Subscribe to some blogs that are in your industry that you may want to share with your audience.
Redbull has a live feed from sports figures. Post funny images Jokes
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Ask to be liked on your status updates. And instruct them to share the good stuff!
Answer questions you receive from your clients or from the phone or email.
For example, use facebook for book reviews and maybe twitter for tips.
According to a recent report by ViTrue, the best time to get a response from your fans is on Tuesda y. Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well. The worst time? Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.