2. Agenda
What is Inbound Marketing versus
Outbound Marketing
Getting Found – Creating Fabulous
Content
Getting Found – On-site SEO
Getting Found – Social Media Promotion
Converting Visitors to Customers
5. What is Inbound Marketing?
Get Found Convert Analyze
SEO
Blogging
Promote
6. What is Inbound Marketing?
Get Found Convert Analyze
SEO Offers
Blogging Calls to Action
Promote Landing Pages
Lead Nurturing
7. What is Inbound Marketing?
Get Found Convert Analyze
SEO Offers Everything!
Blogging Calls to Action Marketing &
Promote Landing Pages Competitors
Lead Nurturing
8. Anatomy of a SERP
Paid
Positions
The 7 Pack Map and
Location
Based
9. Anatomy of a SERP
Website
Preview
Directories
Take Away – Be optimized in as many channels as possible
10. Agenda
What is Inbound Marketing versus
Outbound Marketing
Getting Found – Creating Fabulous
Content
Getting Found – On-site SEO
Getting Found – Social Media Promotion
Converting Visitors to Customers
11. What is Inbound Marketing?
Get Found Convert Analyze
SEO Offers Everything!
Blogging Calls to Action Marketing &
Promote Landing Pages Competitors
Lead Nurturing
29. Start Writing
Quick Start ….
1. 10 Questions
2. Comment on other blogs
3. Interview some customers
4. Create how-to article
It Is Never About You!
30. Conduct Keyword Search
o Identify target personas
o What keywords would personas use?
o Create blog posts with keywords
o Find keywords with high traffic but low
competition
33. Agenda
What is Inbound Marketing versus
Outbound Marketing
Getting Found – Creating Fabulous
Content
Getting Found – On-site SEO
Getting Found – Social Media Promotion
Converting Visitors to Customers
41. WHOIS information for alaskarama.com :
[Querying whois.verisign-grs.com]
[whois.verisign-grs.com]
Whois Server Version 2.0
Domain names in the .com and .net domains can now be
registered
with many different competing registrars. Go to
http://www.internic.net
for detailed information.
Domain Name: ALASKARAMA.COM
Updated Date: 15-jun-2010
Creation Date: 10-jul-2004
Expiration Date: 01-mar-2013
43. Inbound Links
How many inbound
links does Google
have?
At the time of this report,
they had over 1.7 billion! We
all can’t really compete with
that, but we can try to get
quality inbound links!
45. Agenda
What is Inbound Marketing versus
Outbound Marketing
Getting Found – Creating Fabulous
Content
Getting Found – On-site SEO
Getting Found – Social Media Promotion
Converting Visitors to Customers
63. Engage Your Audience
•Post in High Traffic Times
•Respond Promptly
•Address Fans by Name
•11 a.m. seems work best
64. Promote Your Facebook
•Email Signature
•LinkedIn
•Twitter
•Articles
•Events
•All other Social Media
•Printed Materials
65. Things To Do Right Now
1.Create a Business
Facebook Page
2.Put “Follow Me on
Facebook” on your
email signature
3.Find blogs to follow in
your industry
4.Schedule time to create
a Social Media strategy
66. Do I have to do all these things?
Exponential Growth
Social Media
SEO
Blog
More traffic
More links
67. Why Blog?
Exponential Growth
Social Media
SEO
Blog
More traffic Even more traffic
More links Even more links
More content
69. Agenda
What is Inbound Marketing versus
Outbound Marketing
Getting Found – Creating Fabulous
Content
Getting Found – On-site SEO
Getting Found – Social Media Promotion
Converting Visitors to Customers
Before we get started I would like to review what inbound marketing consists of and how blogging fits into the equation.
Part of getting found is having a lot of great content for your intended audience.You write to attract the personas you have identified. One way to do this is through blogging.
Once they find you, there needs to be ways to convert them into leads and customers.
We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way.A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components.Lets look at Blogging and how important it is in this mix.
Anyone know what a SERP is?
Anyone know what a SERP is?
We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way.A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components.Lets look at Blogging and how important it is in this mix.
Blogging keeps your website currentNew content attracts new clientsKeep old clients returning to the websiteMust be useful, interesting, and relevant to your target audience.
Here are some statistics that explain why blogging for small business is a good idea.The more pages you have the better in Google’s eyes, and each one needs to be indexed by them. Google indexes pages that they feel match the search terms. After all, their success is measured by the quality of pages that show up in the search engine results pages. It is not random.
75% of how Google ranks you is determined by the number of links coming in to your site from other authoritative sources. Businesses that blog have nearly double the number of inbound links than those that do not.
Visitors to your website are great. Blogs help increase those numbers by more than 50%
The take away here is : Create more content and get more inbound links, growing your network.
Top ten reasons to….3 ways to …..5 new trends for 2011…
Lots of workPick them well
April fool jokesMusic videosFunny cartoons and images
Subscribe to some blogs that are in your industry that you may want to share with your audience.
Stick to itIf your goal is to increase traffic and leads, you need to blog more
Stays around forever to build links and subscribers.That’s it for the presentation. Please post your questions in the chat. For those of you that may need to leave, thanks for being here today.
Take away here is Start writing!
Who is your target audience? What do they look like?Before you create any content you should have a good list of around 500 keyword phrases. This stems from 5-10 main keywords that identify your business.
Another matrix is the number of pages you have indexed by Google. Not every page is necessarily seen if not optimized.See a clear positive relationship between pages indexed by Google and the leads you can generate. More leads, more opportunities for sales.The magic number shown here is 60 pages. And over 300.
Alexa is a great tool to use to see how you rank with the rest of the world.A zero ranking means there is almost no web presence.The rest of the report shows how to improve your ranking and increase your chances of getting found.
Put keywords in image name and titleMeta data includes description, page title, keywords
The next matrix is related to on site SEO. The grader looks for descriptions unique to each page on your website.Written in the back end of the website but shows up on searches.Even though it does not help with Google Ranking, it does help get visits to your site.
This matrix is also related to on site SEO.For the humans, Like a newspaper. Easy to skimFor the non humn search engines - Helps search engines figure out what your content is relevant for.One H1 main header tag per page is best, and one or two secondary level. H1 is most important and should include key words
When Google scans your website and comes to an image, it sees nothing unless you have an ALT tag.This example….
Longer it is registered the better it is. Use this tool to find out.
If your domain is registered for less than one year, search engines might think you are temporary.
Quality of content, and quantity of contentLinks from other pages to yours. Most important.75 – 85%
Next matrix the report looked at was the number of inbound links from outside sources. Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.There are two ways people find you. Searching with keywords in search engines, and by following links.If a reputable site links to you, that is like getting a recommendation from a friend. These sources of traffic go hand-in-hand; as more links to your website pop up over the web, your position increases; as your position increases; more people see your site and link to it; then your position increases... World domination follows shortly thereafter.
Leverage social media to gain leads.Publish everywhere!The goal is to get our content to spread – shared – more links in – more lead conversions – more customersPost less product information, free trials, specialsPost more new data, funny stuff, and top notch blog articlesEncourage sharing. Have links to other social media channels
Will your business be found or will your competitor?
Redbull has a live feed from sports figures.Post funny imagesJokes
Be the Heloise of FAcebook. Time or money saving tipsPhone appsUpcoming conference – buy today and save $100
Ask to be liked on your status updates.And instruct them to share the good stuff!
Answer questions you receive from your clients or from the phone or email.
For example, use facebook for book reviews and maybe twitter for tips.
According to a recent report by ViTrue, the best time to get a response from your fans is on Tuesday. Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well.The worst time? Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.
Optimizing each piece of content brings even more traffic and links to your content.
Then, promoting your blog articles through social media, which is also optimized, brings even more traffic, links and results in more content being out there to be found.The fact is, we believe our friends recommendations more than what businesses say about themselves. Write good conent.Write what your audience wants to read and share.
This is where the money is made. Most websites only have a contact us form. When someone finds your fabulous content, they are willing to exchange their contact information for something more.Once they fill out the form they are a lead. You can then continue to nurture that lead.This is tied to a fabulous offer beyond the posts in your blog. It might be something like the report we are discussing today.
This is where the money is made. Most websites only have a contact us form. When someone finds your fabulous content, they are willing to exchange their contact information for something more.Once they fill out the form they are a lead. You can then continue to nurture that lead.This is tied to a fabulous offer beyond the posts in your blog. It might be something like the report we are discussing today.