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Arts & Business Brand Strategy Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand the Problem ,[object Object],[object Object],[object Object]
The Chindia Syndrome  in the 21 st  Century ,[object Object],[object Object],[object Object]
Welcome to the New Cultural Age Agricultural Age Farmers Industrial Age Factory Workers Information Age Knowledge Workers Cultural Age Creative Workers 18 th  Century 19 th  Century 20 th  Century 21 st  Century
Brand Vision ,[object Object],Brand Mission ,[object Object],[object Object],[object Object],The Diamond has landed –  in the Cultural Age:  Populated by Whole-Brainers
Brand Mission – The Short Version ,[object Object],[object Object],[object Object]
Brand Mission – The Long Version ,[object Object],[object Object]
Brand Viewpoint (s)‏ ,[object Object],[object Object],[object Object]
Brand Issue ,[object Object],[object Object],[object Object],[object Object]
Brand the Organisation Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design ,[object Object],[object Object]
Differentiate by Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Story ,[object Object]
The Story Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Synthesis ,[object Object]
Synthesis = Symphony ,[object Object],[object Object],[object Object],[object Object]
Empathy ,[object Object]
Leadership is about Empathy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simulation ,[object Object],[object Object]
Let the Games Begin... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meaning ,[object Object]
The Meaning of Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Church Labyrinth
Micro-Segments - 1 ,[object Object],[object Object],[object Object],[object Object]
Micro-Segments - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Micro-Segments - 3 ,[object Object],[object Object],[object Object],[object Object]
Departure Welcome on board... ...we're about to take off from the Information Age to the Cultural Age
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Arts&Business Brand Strategy Session

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  • 6. Welcome to the New Cultural Age Agricultural Age Farmers Industrial Age Factory Workers Information Age Knowledge Workers Cultural Age Creative Workers 18 th Century 19 th Century 20 th Century 21 st Century
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  • 29. Departure Welcome on board... ...we're about to take off from the Information Age to the Cultural Age
  • 30.