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TOP RANK
What makes websites rank well in Search Engines.
ANATOMY OF RANKING
 What factors do Search Engines Consider?
DON’T NEED A CRYSTAL BALL
  Google tells us what to do and sets best practices.
GOOGLE’S RANKING ALGO.
 Factors that Google looks at for ranking websites.
TRUST AND AUTHORITY
       23.87%
Why Google trusts one site over the other.
MEET ICOUPONBLOG.COM
ICOUPONBLOG’S DOMAIN
    TRUST FACTORS
   • Age   of Site: Less Than 6 Months

   • Registration   Period: Two Years

   • Content   Originality: Not good

   • Age   of Domain: Year and a Half
GOOGLE’S RANKING ALGO.
 Factors that Google looks at for ranking websites.
LINK POPULARITY
                  22.3%
• How   many links does the specific page in question have?

• How  many links are from outside of the site? How many from
 inside the site?

• How   popular are the pages that are linking to you?
INBOUND LINKS


                                          This page has 8 links




• About   23,984 inbound links to the site is very helpful
GOOGLE’S RANKING ALGO.
 Factors that Google looks at for ranking websites.
ANCHOR TEXT
  20.26%
ANCHOR TEXT IN LINKS
 Our anchor text overlaps with our keywords.
GOOGLE’S RANKING ALGO.
 Factors that Google looks at for ranking websites.
ON PAGE KEYWORD USAGE
        15.04%
URL STRUCTURE
Not dynamic, and use your keywords in your URLs when possible.
              Avoid any “?” in your URL if possible.
PAGE TITLES
          Single Most Important Factor.
Make a unique page name for each page on your site. Try to
     avoid generic names like ‘About Us’, ‘Home’, etc.
UNIQUE META DESCRIPTION
Make sure your meta description is unique, uses your keywords,
   and encourages people to click through to your result.
META KEYWORDS
Google doesn’t look at them, but the other SE’s might. Use 3-5
   unique meta keywords that match your page’s content.
H1 TAGS
Make your page title an h1 tag, and make sure you only have
                    one h1 tag per page.
GOOGLE’S RANKING ALGO.
 Factors that Google looks at for ranking websites.
TRAFFIC AND CTR DATA
        6.29%
EXTRA FACTORS
These aren’t on the list, but are very helpful.
BUSINESS ADDRESS AND PHONE ON EVERY PAGE
If you are a business and have an address, put it on each page.
             This gives you ‘street cred’ on Google.
USE ALT TEXT FOR IMAGES
It helps a lot in Image search and in regular search. And it tells
          blind readers what the image is a picture of.
SPEED: THE NEW FACTOR
Your website’s loading time is now officially a factor in your
       ranking. Try to make a fast-loading website.
LOADING SPEED FOR
ICOUPONBLOG.COM
 The page loads in about 4.9 seconds.
WHAT IS THE RESULT?
We are #2 for ‘Hunter Bay Coffee Coupon’
TOOLS OF THE TRADE
  Some tools to help you get started.
TOOLS: WOORANK.COM
Will alert you to any big issues with your site. Grades on a
                            curve.
TOOLS: WEBSITE GRADER
Hubspot’s tool to help you determine where you can improve
                      your SEO efforts.
GOOGLE WEBMASTER TOOLS
Helps you to perform research on your site, and allows you to
 communicate with Google is you ever have issues like being
QUESTIONS?

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