A presentation Formisimo gave on optimising forms and checkouts (March 2014)

1. Why the long form?
@formisimo

2. Online, forms and checkouts are everywhere.

5. 3.5 million
visits to forms.
2.4 million
didn’t finish.

6. Why?

15. Counties are no longer used for delivery
(and haven’t been since 1996)

17. Removed one field
from booking form
(company)

18. $12 million
extra
revenue

19. Register Continue
“You do not need to create an account to
make purchases on our site. Simply click
Continue to proceed to checkout. To make
your future purchases even faster, you can
create an account during checkout.”

20. +$300,000,000

21. ?

32. 24% decrease in
corrections per starter
35.5% increase in
form completions
56% overall increase
in conversions
Password reset rate
remains at 10%

33. “Of all the methods used to help
increase conversion, cart
abandonment analysis shows the
highest correlation to an
increase in sales.”

36. Over 700 users in
65 countries.
100 million
interactions and
counting.

37. 0
20
40
60
80
100
120
140
160
180
May June July Aug Sept Oct Nov Dec Jan Feb
End of beta

38. Featured on:

39. We want to remove the
pain, frustration and
anger of engaging with
brands online.

41. Thanks for listening!
@tomnew_
@formisimo
tom@formisimo.com