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Sathayya Murali
Mob: 050 6544725 Email:murali1973@hotmail.com
Dynamic professional with outstanding experience in the retail industry in the areas of retail operations, supply chain
and distribution management, HR & recruitment and project implementation.
Professional Snapshot
Current designation – Sr.Logistics manager for Lifestyle U.A.E & MIDDLE EAST (Part of Landmark
Retail) – From December 2013 onwards.
Reporting to : General Manager & C.E.O
Responsibility : End to end logistics for retail supply chain in the UAE & Middle east,
 Working on a Automozation supply chain with landmark MEGA project which will be one icon in
middle east first logistics from receiving to dispatch on the wheels.
 Working on RFID project to have a accuracy in stocks as well as track the stocks for right store at
right time.
Previous designation - Retail Operations Manager – G C C Operations for DANUBE HOME (January 2013
to December 2014)
Company Profile : Danube Home is the retail arm of Danube Group. It was introduced as a one-stop-shop
concept called for home interiors. The outlets target a diverse retail segment ranging from developers to architects,
interior designers to home owners. It was launched in 2008 and has been doing exceptionally well since then.
It has a large presence in across UAE and sees impending growth across the Middle East region including areas
such as Qatar, Bahrain, Oman and Saudi Arabia.
Reporting to CHAIRMAN and managing 11 stores & 1 Distribution Center.
In charge of retail operations and logistics & distribution for the UAE & MIDDLE EAST – Currently managing retail
space of 200,000 sq feet & warehouse space of 80,000 sq feet.
Key Responsibilities:
 Growth in the performance and profitability of Buildmart stores, 25% to 30% over the LY.
 Effective pricing of products with reference to benchmarking with competition and customer preference.
 Expansion of the business in terms of new products as well as new stores.
 Ensuring efficient and cost effective inventory control.
 Training of store managers and retail staff.
 Cost rationalisation and cost reduction in all areas of retail operations.
 Ensuring establishment of proper standards and procedures in all areas of retail operations.
 Developing and implementing strategies for Brand Building and growth of the Brand.
 Maintaining excellent visual merchandising standards in retail operations.
 Selection of and buying of merchandise.
Previous Employment Details
LIFESTYLE (LANDMARK GROUP)
RETAIL MANAGER (April 1998-January 2013)
REPORTING TO G.M. (UAE Retail Operations)
Company profile: Founded in 1973 in Bahrain, the Landmark Group has evolved into one of the largest and most
successful retail organizations in the Middle East, currently having a sales turnover in excess of USD 5 Billion and
more that 1500 retail stores under it’s umbrella. Lifestyle is an integral segment of this group with more than 150
stores across the Gulf, specializing in Home décor, Cosmetics and body care, Fashion accessories, Fashion bags and
Teen gifts products.
Started my carreer in Landmark Group in April 1998 at Dubai & worked in various departments like Accounts &
Finance, warehousing and logistics and retail operations.

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In charge of retail operations and logistics & distribution for the UAE – Managed a retail space of 150,000 sq feet
with 35 stores & warehouse space of 120,000 sq feet.
Key Achievements till date:
 Saved AED 240,000 in 2006 by shifting multiple warehouses to a new location in house instead of
out sourcing the same. Ensured that there is no delay in operations due to the same.
 Has consistently ensured significantly higher warehouse efficiency for deliveries to stores (Greater
than 99%).
 Increased return per Sq Ft in retail stores significantly through space planning (around 25% to
40%).
 Implemented inward scanning to significantly improve stock documentation at retail stores – This
was the first time such processes were implemented in the Group.
o Have consistently led the Projects team to open new stores/ complete renovations in existing stores
within strict time deadlines.
 Ensured all stores are monitored through the BOE (Barometer of Effectiveness) process and
satisfactorily meet all critical parameters of store operations.
 Overseas Experience : Helped set up new operations in Egypt, troubleshooting teething problems in
both retail and warehouse functions.
 Projects : Guided the projects team to successfully open 8 new stores within a period of four years
within stipulated time deadlines - The most recent major store was opened in January 2011 in
Dubai Mall.
 Have a record of consistent growth within Landmark from Accountant to Retail operations manager.
Customer Focus
 Regular Mystery shopping reports generated for all stores and feedback given to Store Managers/
Area Managers. Action plans for improvement generated and implemented.
 Provided successful training of store staff on all aspects of customer service,product knowledge
and selling skills.
 Acknowledged for excellent customer service standards within store – Published in DSES report.
Sales and Commercial Profit
 Consequently achieved the revenue targets for the entire territory.
 Achieved target productivity metrices ( sales per person per day, staff per sqft) for the stores.
 Monitored and controlled expenses ( overtime, non trading purchase, stock control) through
efficient store operations.
 Monitored sales performance against last year, last week and budget on a daily and weekly basis
and met targets consistently.
 Intiated warehouse sale for non moving stock.
Store Standards
 Ensured adequate stock merchandising and efficient stock management (stock ageing , stock loss,
space management) within the territory.
 Oversee and monitor all point of sales activities in the store which includes - sales transactions,
tracking customer orders and payments, registering sale and maintaining inventory updates,
providing service, handling returns and refunds, gathering consumer data for feedback .
 Oversaw and monitored the inventory management in the territory ( stock availabililty,order
management, back store management, stock movement within stores)
 Ensured that the store is in compliance with the company policy for all employment and UAE laws
and the company HR policy.
 Ensured optimum pricing of products in a competitive market.
 Monitored and continuously seek to understand commercial environment, local trading patterns,
competitor activity and market trends in the retail sector and their impact on business.
 Monitored and handled customer complaints throught a Customer service executive and feedback
mechanism.
 Maintained high standards of visual merchandising throughout the store including all non-retail
areas in line with company VM Manuals.
 Maintained a high level of store health and security for company assets, cash, stock and customer
property .
 Ensured seasonal peaks, important trading/promotional events are taken account of when
preparing forecasts and staff rosters.
People Management

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 Ensured store expectations/ budget targets and priorities are communicated to staff.
 Reviewed and provided regular feedback on staff’s performance against expectations.
 Carried out regular and relevant in-store training and enrolled employees on relevant learning and
development courses.
 Active panel member for recruitment – Has gone abroad on a regular basis for recruitment of
various positions.
 Responsible for developing KPI’s and providing necessary solutions for achievement of the same.
 Ensured yearly Appraisals as per Corporate HR policy guidelines.
 Ensured disciplinary procedure was initiated and action taken as per Company policy in all cases of
violation of Company HR policies and internal processes and procedures.
Inventory Management / Supply Chain Management
 Handling about > 48000 SKUs across 15 Departments in 1,20,000 Sq Ft of warehouse space.
 Maintained store average fill rate to > 99%
 Responsible for controlling non moving merchandise from Distribution Center.
 Monitoring availability of stock, making appropriate arrangements to ensure on time deliveries .
 Managing supplier performance to ensure meeting of service, cost, delivery and quality norms .
 Control and documentation of all non trading items in the warehouse.
 Implemented a Repair Cell in the warehouse to repair and salvage damaged goods.
Warehousing Management / Material Management
 Created Distribution Center with inhouse technology for inventory systems – Currently being
upgraded to WMS (Warehouse Management Systems) thru Oracle ERP.
o Carrying out warehouse management of various products including operations budgeting, planning
& execution, packaging, space management in line with company warehouse process manuals.
o Governing the inventory function so as to curtail inventory holding expenses and adhering to the
minimum inventory level to minimize inventory loss.
Joseph & Mendonsa Chartered Accountants
Senior Accountant (June 1994 to March 1998)
Reporting to Finance Manager
Company Profile: Joseph & Mendonsa Chartered Accountants, India is a highly professional practice, managed by
partners with extensive domestic and international experience.
Key Accomplishments:
 Interact with internal and external auditors in completing audits.
 Compiled and analyzed financial information to prepare entries to accounts, such as general ledger
accounts, and document business transactions.
 Monitored and reviewed accounting and related system reports for accuracy and completeness.
 Resolved accounting discrepancies.
 Explained billing invoices and accounting policies to staff, vendors and clients.
 Major clients were Shetty Films, Nancy Offset, Prince & Prince International & DMK Films.
Education
B com, Mumbai University, 1994
Diploma in Supply Chain Mangement, Zabeel School Of Business, Dubai, 1999
Diploma in Retail Mangement, Zabeel School Of Business, Dubai, 2004
Personal Particulars
 Date of birth: 06-Apr-1973
 Computer Literacy: MS-Office, Lotus Notes, SQL Query
 Passport Details: Indian passport no. 2036406
 Valid UAE Driving Licence.
 References: Available upon request