Streamlining Your Revenue Generating Service Lines

TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com

STREAMLINING YOUR REVENUE GENERATING SERVICE LINES
Establishing a Neuroscience, Orthopedic or Spine Center of Excellence
DECEMBER 2 – 3, 2010 – SAN FRANCISCO, CA
Featuring an Exclusive Site Tour of the
UCSF Orthopaedic Institute at Mission Bay
Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that
have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive
edge and meet the increasing patient demand.
Register 3 Attendees, Get the 4th Free…
Robert Theis Wende Fedder, RN, MBA BSN
Executive Director, Neurosciences KEYNOTE SPEAKERS Clinical Director, Neuroscience Institute
INOVA HEALTH SYSTEM ALEXIAN BROTHERS HOSPITAL
Eula McKinney, MsHA NETWORK
Director, Spine, Ortho, Surgery Service Lines
Barbara Mancini, BSN, MBA, CNRN UNIVERSITY OF SAN FRANCISCO Kathy Huffman
Director, Neuroscience Service Line MEDICAL CENTER Administrator, Center for Neurological
INOVA HEALTH SYSTEM Restoration and Center for Pediatric
Brian Leonard
Purchasing Manager Neurology
UNIVERSITY OF SAN FRANCISCO CLEVELAND CLINIC
James Ecklund
Chairman, Department of Neurosciences, MEDICAL CENTER
_______________ Marcia Friesen, RN, BS , FAIHQ,
Inova Fairfax Hospital, Medical Director, FACHE President & CEO
Neurosciences Roundtable & Workshop Leaders: ORTHOPAEDIC ADVANTAGE
INOVA HEALTH SYSTEM
Michael Graham
Director, Spine Services, Planning & Product Erin Carroll
Development Physicians Relations Specialist
Leanna Krukowski, RN MSN SPINE-HEALTH
Clinical Services Director, Orthopedic & PRIORITY CONSULT
Neuroscience Service Line ********************

Brian Asmussen
SAINT MARY’S HEALTH CARE Howard Gershon, FACHE
Director of Neurosurgery Service Line
Principal
METHODIST BRAIN AND SPINE
NEW HEIGHTS GROUP
********************
INSTITUTE
Teri L. Holwerda RN, MSN
Marshall Steele, MD Linda Kuhlman
Nurse Practitioner, Spine &
CEO Manager Orthopedic Service Line,
Neurosciences
MARSHALL | STEELE Director Med-Surg-Ortho Department
SAINT MARY’S HEALTH CARE
MOUNT NITTANY MEDICAL CENTER

EVENT PARTNERS: INTERACTIVE PANEL DISCUSSION EVENT SPONSORS:

 Service Line & Practice Development
 Future Industry Challenges & Trends
 Telemedicine Within Your Service Line

***To become an event partner or SPECIAL THINK-TANK SESSION
sponsor, please contact us directly***  Share Best Vendor Companies
 Innovative Internet Marketing
 Next Critical Steps For Your Program

QQAAA


CONFERENCE THEME:

Brain, spine and orthopedic surgical procedures represent more than $20 billion in U.S. healthcare expenditures. As our
population grows and ages, the incidence of neurological, spine and orthopedic related disorders and diseases will continue to
rise. Under the irons of declining revenues, payor reimbursements and advances in minimally invasive surgical procedures,
hospitals, health systems and physicians are starting to understand the major importance of defining themselves by niche
programs – Centers of Excellence (COE).

TOPICS OF DISCUSSION INCLUDE:
 The Future of Neuro, Ortho and Spine – Emerging Trends, Forecasting and Strategic Opportunities
 Achieving Operational Excellence, Optimized Patient Care and Revenue Generating Service Lines
 Building a Strong Brand Image Utilizing Innovative Marketing Strategies and Techniques
 Organizational Structure, Joint Planning, Clinical Programs and Core Competencies
 Incorporating Pediatric Care Within Your Neuroscience, Orthopedic and/or Spine Program
 Establishing a Clear and Concise Strategic and Implementation Plan
 Recent Advances In Spine Surgery and Spinal Techniques
 Establishing a Neuroscience, Orthopedic and/or Spine Center of Excellence (COE)
 Utilizing An Internal System for Allocating Resources and Finances
 Jumpstart Your Program To Gain Competitive Advantage – Paving The Way To Joint Care Accreditation
 Bridging The Neuro-Ortho-Spine Gap – Centralizing Your Service Lines
 Physician Strategies and Inter-Network Hospital Alignment
 Service Line Strategy and Development, Implementing Matrix Management
 Optimizing Profitability and Maximize Reimbursement Within Your Centers of Excellence (COE)
 The Impact of Advanced Technology – Incorporating Emerging Technologies Within Your Service Line
 Recruitment/Retention: How to Successfully Recruit and Retain Physicians and Top Nurses To Your Program
 Best Practices to Improve Patient Navigation, Customer Satisfaction and Effective Communication of KPI’s
 Strategic Planning and Positioning, Understanding Market Performance, Adapting to a Changing Market
 Joint Ventures Involving Shared Equipment, Technology, Clinical Services and Medical Facilities
 A Tele-Neuro Approach – Maximize Revenue and Manpower By Utilizing Telemedicine
 Operational Performance, Revenue Impact, Capital Investment, Ease of Implementation
 Integrating Service Lines With Existing Hospital Functions and Processes
 Community Education and Referral Development; Outcomes for Evidenced Based Decision Support
 The Future of Pediatric Healthcare: Emerging Trends, Forecasting & Strategic Opportunities
 Developing A State-of-the-Art Pediatric Center of Excellence (COE): Improve Patient Care & Outcomes, While Increasing Revenue
 Developing a Comprehensive Pediatric Health-Oriented Clinical Intake Center to Better Assess the Patient’s Unique Health Care Needs
 New Technologies That Foster Long-Term ROI Through Benchmarking Strategies




WHO WILL BE THERE: This conference is designed for Senior Level Executives, Vice Presidents, Administrators,
Directors and Managers within hospitals, health systems, federal and state agencies, as well as healthcare
consultants. Academic Medical Centers, Teaching Hospitals, and Community Hospitals are also encouraged to
attend.

KEY TITLE(S):

 Vice President/Director, Neuroscience Service Line  Vice President/Director, Pain Management
Services
 Vice President/Director, Neuroscience(s)/Neurology
 Neuroscience Service Line Director
 Vice President/Director, Perioperative Services
 Vice President/Director, Business Development
 Vice President/Director, Surgical Services
 Vice President/Director, Strategic Planning
 Vice President/Director, Neuro Critical Care
 Ortho/Spine/Neuro Coordinator
 Vice President/Director, Spine Services/Spine
Service Line  Director, Acute Care Services/ICU

 Vice President/Director, Rehabilitation Services  CEO, COO, CNO

 Vice President/Director, Physical Medicine  Vice President/Director, Clinical Services

 Vice President/Director, Pain Management  Vice President/Director, Orthopedics

 Administrative Director, Stroke Services  Neuroscience, Orthopaedic, Stroke Coordinator

 Medical Director  Vice President/Director of Rehabilitation

 Pediatrics, Pediatric Services  Vice President/Director of Stroke




CONFERENCE DAY 1:
8:00 AM – 8:30 AM Registration & Continental Breakfast & Exhibits
8:30 AM – 8:45 AM Chairperson’s Welcoming Remarks
8:45 AM – 10:00 AM ***KEYNOTES*** PERFORMANCE IMPROVEMENT STRATEGIES: ACHIEVE OPERATIONAL
EXCELLENCE, OPTIMIZED PATIENT CARE AND COST EFFECTIVE SOLUTIONS WITHIN YOUR SPINE
SERVICE LINE (Extended Segment)

Eula McKinney, Director, Spine, Orthopaedics, Surgery Service Line, UNIVERSITY OF CALIFORNIA SAN FRANCISCO
MEDICAL CENTER AND Brian Leonard, Purchasing Manager, UNIVERSITY OF CALIFORNIA SAN FRANCISCO MEDICAL
CENTER

(Case-Study Focused)

The rationale for implementing a NeuroSpine and/or OrthoSpine Center of Excellence (COE) is twofold: first, to provide
operational excellence; and second, to improve the efficiency or effectiveness of existing service lines. In this session, Eula will
cover the financial implications involved with developing a successful comprehensive NeuroSpine & OrthoSpine Centers of
Excellence (COE); strengthening physician alignment across service lines to increase quality outcomes, sustain cost effective
patient care and operational excellence; strategies on maximizing profit margins without compromising quality of care; and
maintaining physician buy-in.

 How To Strengthen MD Relationships Across Ortho/Neuro Service Lines
 Effective Communication of KPI’s To Drive Process Improvements
 How To Build A Multidisciplinary Team Approach
 Developing Strategies In Cost Containment
 Evidence-Based Approach Strategies

10:00 AM – 10:30 AM Mid-Morning Refreshments and Exhibits
10:30 AM – 11:15 AM RE-FORMING YOUR SERVICE LINES

Howard Gershon FACHE, Principal, NEW HEIGHTS GROUP
SOMETHING WAS MISSING: BRIDGING(414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
TO REGISTER: Please Call THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A
NEUROSURGERY PRACTICE


Hospitals and health systems are pursuing service line strategies for a variety of reasons; volume growth and program
development are probably the most common reasons cited, but lowered cost and improved quality are also frequent expectations.
As we look to life under reform, those organizations that have invested in service lines will have a clear advantage over those who
have not. Although implementation of a service line strategy presents a host of challenges, this can in fact, serve as a catalyst for
change in the organization. However, choosing the right model to fit your situation will be key to enhancing your organization’s
ability to succeed.

 Understand the Challenges in Implementing Service Line Management in Healthcare and its Implications
 Review Popular Service Line Organizational Models
 Learn How to Determine the Most Appropriate Approach to Service Line Management for Your Organization
 Identify Strategies for Addressing the Key Barriers to Successful Implementation of Service Lines

11:15 AM – 12:00 PM MAKING OF THE HAUENSTEIN CENTER – OUR HURDLES AND HIGHLIGHTS

Leanna Krukowski, RN MSN, Clinical Services Director, Orthopedic & Neuroscience Service Line, SAINT MARY’S HEALTH
CARE AND Teri L. Holwerda, RN, Nurse Practitioner, Spine and Neurosciences, SAINT MARY’S HEALTH CARE
SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A

Leanna & Teri will discuss “The Making of The Hauenstein Center”. Why it was developed? The vision and future goals of the
center will be discussed in detail. The duo will discuss the process of working with their patients, physicians, families, and others
in the community to develop the center. Developing an upscale Service Line Center is another way of “thinking outside the box”.
Making the environment comfortable for your patients and their families only leads to one conclusion – Patient Satisfaction. In
addition, they will cover the recruitment and retention strategies
they have implemented to recruit and retain top nurses, physicians, and administrators.

 Financing Large-Scale Projects – Partners, Philanthropy, Funding Options
 Developing An Upscale Specialized Care Unit – Neuroscience, Orthopedic and/or Spine Center
 Bridging the Neuroscience Gap – Bringing Together Our 7 Neuroscience Specialty Programs
 Financial Implications – What Are The Financial Benefits? ROI?
 Joint Partnerships – Saint Mary's and The Van Andel Research Institute and Michigan State University College of Human
Medicine

12:00 PM – 1:00 PM Networking Luncheon and Exhibits
1:00 PM – 1:45 PM THE MAKING OF THE HAUENSTEIN CENTER – OUR HURDLES AND HIGHLIGHTS

SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A Linda Kuhlman, Manager
Marcia Friesen, RN, BS, FAIHQ, FACHE, President and CEO, ORTHOPAEDIC ADVANTAGE AND
NEUROSURGERY PRACTICE Director Med-Surg-Ortho Department, MOUNT NITTANY MEDICAL CENTER
Orthopedic Service Line,


In a highly competitive marketplace, it is imperative that Spine Centers find ways to differentiate their patient care services. This
can be accomplished by designing new, innovative approaches to patient care and seamless delivery
systems that will provide patients an excellence experience that will foster growth and success. Triage processes,
comprehensive patient education and efficient care delivery systems will significantly contribute to the bottom line.

 Engage Key Stakeholders and the Workforce (Physicians, Administration, Patients and Staff) in the Design and
Implementation of the Ideal Patient Experience Using the Malcolm Baldrige Quality Performance Excellence Model
 Create the “One Stop Shop” Model of Efficient, High Quality Patient Care that Differentiates Your Center
 Identify Standards of Performance to Designate Your Spine Center of Excellence as a Top Performer
 Create a Culture of Data Driven, Continual Process Improvement for your Spine Center of Excellence
 Developing Key Clinical and Financial Performance Metrics
 Integrate Key Clinical Delivery Systems Including Case Management and Patient Education into the Care Processes to
Improve Overall Patient Outcomes

1:45 PM – 2:15 PM Afternoon Break and Exhibits
2:15 PM – 3:00 PM QUALITY OF CARE, OPERATIONAL EXCELLENCE, EMERGING TRENDS AND STRATEGIC
OPPORTUNITIES

Wende Fedder, RN, MBA, FAHA, Clinical Director, Neuroscience Institute, ALEXIAN BROTHERS HOSPITAL NETWORK


Wende will discuss the steps needed to integrate a quality of care plan within your stroke service line. She will cover what steps
to follow to ensure Joint Commission Certification achievement and why it is an important milestone to accomplish. She will stress
why one of the most critical steps required for creating a Center of Excellence (COE) is to establish a strong networking system.

 Integrating a Quality of Care Plan Within Your Stroke Service Line – Improve Delivery of Treatment and Care
 Joint Commission Certification – The Do’s and Don’ts
 ARRA – What To Expect?
 Establishing a Strong Stroke Center Network – Key Marketing and Branding Strategies

3:00 PM – 4:30 PM STRATEGIC INTERACTIVE ROUNDTABLE DISCUSSION

Sponsored By:

This interactive roundtable discussion will offer an intimate and strategic platform for all participants to brainstorm, share ideas and
decipher what is needed to accomplish the next step towards excellence within your service line and organization. Openly
discuss business models, technological innovations, policy activities, innovative marketing strategies and other factors that have
the greatest impact on the development and excellence of your programs. ***Audience Participation Is Highly Encouraged.

Topics of Discussion:

Michael Graham, Priority Consult – Session Leader
Howard Gershon, New Heights Group – Session Leader

 Future Challenges and Highlights In The Neuroscience, Orthopedic and Spine World
 The Future of Patient Matched Technologies and Advancements
 Next Critical Steps For Your Program – What Programs to Focus on?
 The Cost and Economics of a COE – Determine the True Costs of Establishing and Running a COE

4:30 PM – 5:00 PM Chairperson’s Closing Remarks – End of Day Questions

----END OF DAY 1----
CONFERENCE DAY 2:

8:00 AM – 8:30 AM Registration, Continental Breakfast & Exhibits
8:30 AM – 9:30 AM SPECIAL THINK-TANK SESSION – Increase & Sustain Revenue, Build A Stronger Brand Image

Sponsored By:

Erin Carroll, Spine-health – Session Speaker
Marcia Friesen, Orthopaedic Advantage – Session Speaker

This session will cover unique ways to increase and sustain revenue within your service line. Meet and merge your minds to
determine best practices within your program. Discover new and distinctive ways to market, grow and sustain your program.
Think outside the box and bring your ideas, suggestions and comments to this session. ***Audience Participation Is Highly
Encouraged.

Topics of Discussion:

 Reimbursement Issues, Healthcare Reform, Rising Costs
 Smart Internet Marketing for Your Spine Center
 Share Top Vendors Companies and Experiences – Rate Your Vendor Company
 Forming Strategic Partnerships – Benefits of Gain-Sharing
9:30 AM – 10:30 AM PAVING THE WAY TO JOINT CARE ACCREDITATION (Extended Segment)

James Ecklund, Chairman, Department of Neurosciences, Inova Fairfax Hospital, Medical Director, Neurosciences, INOVA
HEALTH SYSTEM, AND Barbara Mancini, BSN, MBA, CNRN, NEA-BC, Director, Neuroscience Service Line, INOVA HEALTH
SYSTEM AND Robert Theis, Executive Director, Neurosciences, INOVA HEALTH SYSTEM


 Establishing a Pediatric Spine Center of Excellence and its Financial Implications
 Improving Out The Door Times, Patient Navigation, Reimbursement Techniques
 Innovative Stroke Techniques, Strategies and Technologies
 Physician and Inter-Network Hospital Alignment

10:30 AM – 11:00 AM Mid-Morning Break and Exhibits
11:00 AM – 11:45 AM KNOW YOUR BUSINESS – OUTCOMES, BUSINESS REVIEW MODELS, SCORECARDS, ETC.

Kathy Huffman, Administrator, CLEVELAND CLINIC – CENTER FOR NEUROLOGICAL RESTORATION & CENTER FOR
PEDIATRIC NEUROLOGY


 Overview of the Center for Neurological Restoration
 Multi-Specialty Team Dedicated to the Medical and Surgical Treatment of Movement, Psychiatric Pain and Peripheral
Nerve Disorders)
 Overview of the Center for Pediatric Neurology
 Cleveland Clinic Outcomes Reporting/Outcomes Books
 Cleveland Clinic Business Review Models

11:45 AM – 1:00 PM Networking Luncheon and Exhibits
1:00 PM – 3:00 PM INTERACTIVE STRATEGIC WORKSHOP – Workshop Leader & Topics TBA
1:30 PM – 3:00 PM EXCLUSIVE IN-DEPTH SITE TOUR OF UCSF ORTHOPAEDIC INSTITUTE (Limited to 20 Attendees Max)

The UCSF Orthopaedic Institute is a major new center that is the most comprehensive location in the Bay Area for outpatient
treatment, research and training in musculoskeletal conditions, injuries and sports medicine. The Institute covers 42,000 square
feet in a new building at 1500 Owens Street. The space increases clinic capacity with 28 exam rooms, four operating rooms and
two procedure rooms. It brings together 125 faculty, specialists, nurses, research scientists, residents, technicians, physical
therapists and staff currently working in sites across San Francisco. This tour is restricted to 20 attendees maximum. ***Register
Early To Reserve Your Spot.

3:00 PM – 3:15 PM Afternoon Break and Exhibits
3:15 PM – 4:00 PM BRIDGING THE NEURO, ORTHO, SPINE GAP – BEST PRACTICES IN ESTABLISHING A PEDIATRIC
CENTER OF EXCELLENCE

Brian Asmussen, Director of Neurosurgery Service Line, METHODIST BRAIN AND SPINE INSTITUTE - METHODIST HEALTH
SYSTEM

Topics of Discussion to Be Announced Shortly…


4:00 PM – 4:45 PM ESTABLISHING A STROKE CENTER OF EXCELLENCE (COE)

Liz Hogan, MPA, FACHE, Manager, Neuroscience & Pain Management, OVERLOOK HOSPITAL, ATLANTIC HEALTH


The State of New Jersey was an early adopter of legislation establishing the stroke center concept, and Overlook Hospital in
Summit, NJ was the first hospital in the state to be licensed as a Comprehensive Stroke Center. Also certified by the Joint
Commission as a Primary Stroke Center, Overlook Hospital, under the auspices of the health system’s Atlantic Neuroscience
Institute, has taken a leading role in developing a stroke system of care in NJ. Recipient of American Stroke Association’s Gold
Performance Achievement Award for reaching a minimum of 85% compliance in Get With The Guidelines standards for at least
two years, Overlook is one of 4 hospitals in the nation to have done more than 100 mechanical clot retrievals. Part of the Atlantic
Health system, the Institute serves 11 New Jersey counties and offers a highly-specialized inpatient neuroscience intensive care
and nursing unit, comprehensive stroke, brain tumor, epilepsy and spine programs, in addition to neuro-interventional radiology
diagnostics and treatment.

In this presentation, Liz will outline the differences between “primary” and “comprehensive” stroke centers as defined by the State
of NJ and discuss how Overlook has honed the key drivers of operational excellence: effective communication between patients
and providers; standardized processes and protocols; access to resources and technology; and clinical expertise and specialized
services.

 Establishing a Successful Stroke Center of Excellence (COE)
 Outline The Differences Between Primary & Comprehensive Stroke Centers
 Operational Excellence, Effective Patient/Provider Communications
 Joint Commission Stroke Certification Process – Leading Developmental Processes

4:45 PM – 5:00 PM Chairperson’s Closing Remarks

As we do at the end of all of our events, we look to take some time to brainstorm ideas with our participants to determine what
event topics we should focus on next. Be part of this critical Think-Tank Group and receive periodic updates and a discounted
group rate towards any MindStream event.

CLOSE OF CONFERENCE – Thank You For Joining Us!
CONFERENCE INFORMATION:

Pre-Event Speaker Questions:

To ensure that our speakers answer as many questions as possible, please email some of your pre-event speaker questions to
info@mindstreamedu.com. Please provide the speaker name and question in your email. Questions – Must be received no later
than November 26, 2010.

Shuttle Transportation:

A private shuttle provides service to the Mission Bay area. This shuttle service is currently free of charge and open to Mission Bay
and employees, customers and residents. The shuttle runs from Powell Street (which is very close to both of the group hotels) to
Owens Street (where the UCSF Conference Center is located).

Service Operates to/from Hours of Operation Frequency

Mission Bay Shuttle Powell Street BART Monday-Friday
th
Caltrain (4 & King) 7am to 10am 17 to 30 min.
th
Mission Bay – 4 Street, 3:45pm to 8pm

Owens, Berry Street

***Catch the shuttle at Powell BART at the 835 Market Street entry to Westfield Center***

For more information on the Mission Bay TMA, please contact: (800) 428-5588




CONFERENCE VENUE:
Mission Bay Conference Center @ UCSF
1675 Owens Street
San Francisco, CA 94143
(866) 431-UCSF

SITE TOUR:
1500 Owens Street
San Francisco, CA 94111
(415) 353-9400

GROUP HOTELS:

At the Hotel Palomar (Kimpton) – Rate of $169.00 – www.hotelpalomar-sf.com

At the Hotel Monaco (Kimpton) – Rate of $159.00 – www.monaco-sf.com

Early Bird Normal
Registration Registration CD Documentation
Registration Pricing Expires 07/15/2010 Expires 11/29/2010 Onsite Registration Package

Spine-Health Members $1,095 $1,295 $1,595 $199

ACPE or ACHE Members $1,095 $1,295 $1,595 $199

Sponsor Referrals $1,095 $1,295 $1,595 $199

All Others $1,195 $1,495 $1,595 $299

(Attendee registration includes entrance to event, all catered meals, panel discussions, think-tank sessions, networking reception
(if available) and CD documentation)

PAYMENT: Payment must be received within 5 days of registering if paying by corporate check. Credit card payments are
processed immediately. You will receive a paid or unpaid invoice shortly after registering


Streamlining Your Revenue Generating Service Lines

Recommended

Recommended

More Related Content

Similar to Streamlining Your Revenue Generating Service Lines

Similar to Streamlining Your Revenue Generating Service Lines (20)

Streamlining Your Revenue Generating Service Lines