Real Groovy situation analysis presentation

1. www.realgroovy.co.nz/images/rg_logo.jpg

2. IN THE NEW ZEALAND MUSIC INDUSTRY COMPANIES MUST KEEP UP WITH CHANGES IN TECHNOLOGY AND NEW FASHIONABLE PRODUCTS….

3. TRENDS ARE CHANGING 1800 1960 1980 1990 Present Day FROM THIS TO THIS

4. OUT GOES

5. IN COMES

6. AN ISSUE FOR REAL GROOVY?? DUUH!

7. THERE ARE THREE MAIN ISSUES:

8. THREAT OF DOWNLOADS COMPETITION LOCATION

9. THREAT OF DOWNLOADS

11. NOWADAYS…. PEOPLE ARE SHOPPING ONLINE

13. WHICH ALSO STEAL FROM REAL GROOVY ILLEGALLY DOWNLOADED MUSIC ARE REPORDUCED ONTO BLANK CD’S AND SOLD CHEAPER IN THE BLACK MARKET

15. DO….

16. There is a boom in digital downloading where Real Groovy CD sales are being substituted for IPODS and illegal downloads …

18. COMPETITION

19. APPLE OFFERS ONLINE MUSIC THAT ALLOWS CUSTOMERS TO DOWNLOAD MUSIC CHEAPER THAN THE PRICE OF A CD SOLD AT REAL GROOVY . CARDY(2004) REVEAL THAT APPLE SOLD 50 MILLION SONGS OVER THE INTERNET THROUGH ITS ITUNES MUSIC STORE FOR $1.50 EACH. APPLE = NEW TECHNOLOGY – MORE FASHIONABLE MOVING AWAY FROM CDS AND MORE INTO MORE MODERN DIGITAL DEVICES EG. IPOD

20. BRAND IS BETTER RECOGNISED THAN REAL GROOVY LOCATED THROUGHOUT NEW ZEALAND AND HAVE A WEBSITE WHEREAS REAL GROOVY ONLY HAVE FOUR PHYSICAL STORES AND A WEBSITE ABLE TO CONTROL THE PRICES FOR THEIR CDS UNLIKE REAL GROOVY, ABLE TO SELL THEIR CDS CHEAPER CAN BE DEADLY FOR REAL GROOVY

21. AS THERE ARE NEW ENTRANTS INTO THE MARKET Providing customers with more variety of shops to purchase from

22. REAL GROOVY REAL GROOVY REAL GROOVY REAL GROOVY REAL GROOVY LOCATIONS… NOT A GOOD THING….

24. WHEREAS IS EVERYWHERE

27. By Akanesi Ngata 4915064 THIS IS AN EYE OPENER… THE END