Shifting Performance Strategies and Solutions for Mobile and Web Delivery (Akamai & Forrester) -- M.J. Johnson, Senior Product Marketing Manager at Akamai, and John Rymer, Vice President & Principal Analyst at Forrester, presented this webinar on September 19, 2012. This webinar addresses the four challenges of performance diversity and identifies a number of solutions that can be put in place to meet the rising expectations among online users today. Learn more about Aqua Web Solutions: http://www.akamai.com/html/solutions/aqua-solutions.html Learn more about Akamai: http://www.akamai.com/

1. © 2012 Forrester Research, Inc. Reproduction Prohibited
Shifting Performance Strategies and
Solutions for Mobile and Web Delivery
Akamai & Forrester
September 19, 2012

2. © 2012 Forrester Research, Inc. Reproduction Prohibited
Today’s Speakers
Mobile, Employee, Partner, Home
Video, Voice, Social,
Business Apps, Web
M.J. Johnson
Senior Product Marketing Manager
Akamai
John Rymer
Vice President & Principal Analyst
Forrester

3. © 2012 Forrester Research, Inc. Reproduction Prohibited
Webinar interface
Mobile, Employee, Partner, Home
Video, Voice, Social,
Business Apps, Web
Volume ControlAsk a question

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Accelerating Innovation in a Hyperconnected World
1 Gartner, 2 Cisco, 3 Akamai 4 McAfee
SECURITY
Cyber attacks
cost companies
up to $100,000/min4
CLOUD
Cloud services market
will grow >3x by
2015 to $177B1
MEDIA
More than 90% of
Internet traffic will be
video in 2 years2
MOBILE
10:1 ratio of connected
devices to Internet
users by 20203

5. © 2012 Forrester Research, Inc. Reproduction Prohibited
The world’s largest on-demand, distributed computing platform
delivers all forms of web content and applications
The Akamai Intelligent Platform
Typical daily traffic:
More than 2 trillion requests served
Delivering over 5 terabits/second
15-30% of all daily web traffic
The Akamai Intelligent Platform:
100,000+
Servers
2,000+
Locations
80+
Countries
1,000+
Networks
700+
Cities

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The Akamai Solution Family
Broadcast Video
Software Distribution
Web Security Operator CDN
Custom Networks
Application Performance
Cloud Performance
Site Performance
Mobile Performance
Advertising Decisions
Akamai Intelligent PlatformTM
Web security so you
can innovate
fearlessly
Optimize and
mobilize to grow
revenues
Engage your
audience globally and
at scale
Monetize your
network and control
costs
Gain business agility
by leveraging cloud
Unprecedented visibility, control and collaboration
Service & Support from Internet Experts

7. © 2012 Forrester Research, Inc. Reproduction Prohibited
Akamai Intelligent PlatformTM
Our Product Vision
Mobile, Employee, Partner, Home Tablets, Laptops, Smartphones
Video, Voice, Social,
Business Apps, Web
Cloud On-Premises
ANYWHERE
ANY DEVICE
ANY EXPERIENCE
An Integrated Architecture & Cloud Platform

8. Dealing With Performance Diversity
(The Future Of Web Performance)
John R. Rymer, Vice President & Principal Analyst
September 19, 2012

9. 9
Your performance strategies and solutions for mobile
& and Web delivery must shift for you to win.

10. © 2012 Forrester Research, Inc. Reproduction Prohibited
Our study suggests an impending crisis
More users accessing more dynamic content on
more devices pose a key performance issue.
Customer expectations for online channels are
rising.
Online channels are growing in importance to
revenue.
Web performance teams are under-invested in
advanced performance techniques.
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11. © 2012 Forrester Research, Inc. Reproduction Prohibited
Our study provides an “average” view
of performance needs and trends
• Responses from 210 IT decision-makers in the US.
• Most are in IT (72%). 24% in either eCommerce or customer
service/support.
• Broad range of verticals represented.
• Top: Retail (20%), financial services (16%), healthcare,
education-nonprofits, manufacturing (10% each).
• All respondents from organizations with 1,000 or more
employees; 37% from orgs with 20,000+.
• Online survey was conducted during April 2012.
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12. © 2012 Forrester Research, Inc. Reproduction Prohibited
Are expectations among your entire user base (external and internal) for their Web applications
changing compared to three years ago?
Please tell us how for your external and internal users. Check all that apply.
67%
71%
60%
61%
73%
74%
64%
76%
33%
29%
37%
37%
26%
24%
33%
23%
3%
1%
1%
2%
2%
1%
Other (Internal users)
Other (External users)
Continual app updates (Internal users)
Continual app updates (External users)
Faster response (Internal users)
Faster response (External users)
Richer content (Internal users)
Richer content (External users)
Rise Same Fall
Base: 210 US Enterprise IT decision makers
Expectations on the rise!
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
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For your top 5 applications …, which of the following factors are your organization’s biggest cause of Web
performance issues? (Customer-facing applications vs. Employee-facing applications)
3%
13%
19%
12%
18%
18%
21%
22%
27%
38%
24%
34%
38%
2%
11%
17%
22%
20%
21%
20%
21%
23%
25%
32%
39%
42%
Other
Ineffective IT team(s)
Outdated Web infrastructure
Competitive pressures
More users in distant geographical locations
Use of external APIs and 3rd party content
More computationally demanding web sites
Higher user expectations and SLAs
Greater number of Web applications to support
More integration with internal systems
Support of mobile devices
More content (increasing page size)
More users (increasing peak requests)
Base: 210 US Enterprise IT
decision makers
Customer-facing
Employee-facing
Why? More, more, and still more
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
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14. © 2012 Forrester Research, Inc. Reproduction Prohibited
For your top 5 applications …, which of the following factors are your organization’s biggest cause of Web
performance issues? (Customer-facing applications vs. Employee-facing applications)
18%
18%
21%
38%
24%
20%
21%
20%
25%
32%
More users in distant geographical
locations
Use of external APIs and 3rd party content
More computationally demanding web sites
More integration with internal systems
Support of mobile devices
Base: 210 US Enterprise IT
decision makers
Customer-facing
Employee-facing
5 issues highlight new diversity
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
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15. © 2012 Forrester Research, Inc. Reproduction Prohibited
3rd party APIs add both functional
richness and complexity
15
Which of the following types of 3rd party information/content services poses the biggest Web
performance challenges for your organization?
1%
5%
8%
7%
10%
7%
18%
22%
22%
7%
3%
9%
9%
16%
10%
15%
25%
1%
6%
8%
12%
9%
11%
17%
14%
11%
Other
Advertisements
News feeds
Reviews, recommendations, and other product
information
Analytics
Business-service provider APIs
Social networking services
Software-as-a-service provider
Technical service provider APIs
1 2 3
Base: 210 US Enterprise IT decision makers
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012

16. © 2012 Forrester Research, Inc. Reproduction Prohibited
Customer-critical applications present
the biggest performance challenges
16
Which of the following types of Web applications poses the biggest performance challenges for
your organization?
4%
5%
5%
7%
7%
12%
14%
14%
33%
4%
14%
10%
11%
12%
15%
8%
16%
8%
10%
12%
8%
13%
8%
9%
14%
9%
8%
7%
7%
11%
13%
9%
4%
12%
8%
4%
8%
5%
7%
8%
7%
5%
10%
7%
5%
Collaboration sites
Corporate Internet
Marketing sites
Internal Web business applications
Mobile sites
B2B e-Commerce site
Corporate Intranet
Customer self-service applications
Consumer e-Commerce site
1 2 3 4 5
Base: 210 US Enterprise IT decision makers
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012

17. © 2012 Forrester Research, Inc. Reproduction Prohibited
The 4 challenges of performance
diversity
17
1. Multiple channels and touchpoints
2. Assembly of Web experience
3. Geographic diversity
4. Application vs. network latency

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How to conquer performance diversity
18
Measure
(gain business &
technical insight)
Optimize
(find performance
solutions)

19. © 2012 Forrester Research, Inc. Reproduction Prohibited
Thinking about potential revenue loss, do you quantify/capture the lost amount of revenue due to page
load delays for your customers or employees or partners?
Base: 210 US Enterprise IT
decision makers
Before you say, “Well, that’s obvious,”
consider this finding
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
20%
38%
42%
Yes
No, and we do not have any plans to do
so in the next 12 months
No, but we have plans to do so in the
next 12 months
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20. © 2012 Forrester Research, Inc. Reproduction Prohibited
Base: 210 US Enterprise IT
decision makers
No visibility, no business case, no
budget
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
0%
4%
9%
10%
15%
22%
39%
Other
Don't know.
No – because of limited experience and expertise.
No – because of low management priority for the
issue.
No – because of limited staff resources.
Yes.
No – because of limited budgets.
Has your organization been able to adopt all of the Web performance optimization techniques and
technologies it needs?
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21. © 2012 Forrester Research, Inc. Reproduction Prohibited
Base: 210 US Enterprise IT decision makers
New tools are underutilized
Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
Using Now Planning to use in 2012-13
Browser caching 75% Browser-specific optimizations 30%
Server cache 69% RIA execution framework 28%
Front-end optimizations 46% Front-end optimizations 27%
WAN optimization solutions 37% Varying data payloads 25%
“In-network” client
optimization
35% Use specialized providers 25%
Browser-specific optimizations 33% Payload compression technology 24%
Varying data payloads 30% CDN/Edge cache 22%
Use router for stateful sessions 29% Bulk processing framework 22%
External performance metrics 26% Server cache 19%
RIA execution framework 24% Browser caching 18%
“In-network” client optimization 18%
External performance metrics 18%
Which Web performance-optimization techniques does your firm plan to use during
the next two years? (Planning to Uses Now and Use in 2012-13)
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22. © 2012 Forrester Research, Inc. Reproduction Prohibited
The
APIs
The new solutions help you zero in to speed
user experience
The device
The browser
3rd party
services
3rd party
content
Enterprise
services &
content
The networks
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23. © 2012 Forrester Research, Inc. Reproduction Prohibited
What to do
1. Assess your performance diversity
2. Measure to conquer your diversity
3. Open your strategy to new
performance solutions
23

24. Thank you
John R. Rymer
+1 650.581.3857
jrymer@forrester.com
@johnrrymer

25. © 2012 Forrester Research, Inc. Reproduction Prohibited
Mobile, Employee, Partner, Home
Video, Voice, Social,
Business Apps, Web
Q&AQ&A

26. © 2012 Forrester Research, Inc. Reproduction Prohibited
Mobile, Employee, Partner, Home
Video, Voice, Social,
Business Apps, Web
Q&A
Call to Action
• At Akamai.com
• Download the whitepaper Shifting Performance
Strategies and Solutions for Mobile & Web Delivery
• Download the Front-end Optimization White Paper
• Try Mobitest, a free web performance measurement
tool - http://mobitest.akamai.com/m/index.cgi