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STRATEGIC PLANNING by Shafiq Pontoh
1.
@ShafiqPontoh
Strategic Planner Ogilvy & Mather Adver9sing
2.
What is strategic
planning? How do we plan? The results of strategic planning strategic planning is like good underwear – it never shows, but if you don t have it, everybody knows! Shubho Sarkar – Bates 101
3.
4.
5.
6.
LOGIC
MAGIC
7.
8.
THE
OBJECTIVE
9.
The insights - Consumers
insights - Cultural insights - Product insights - Category insights - Market insights - Brand insights - Company insights - Client insights - Business insights - Creative insights - Media insights - Technology insights - etc - etc - etc
10.
11.
For (TA, Behavioral,
wow, need based), Brand Name is (Role in TA s life) + Benefits
12.
13.
14.
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17.
Thank you J
@ShafiqPontoh Strategic Planner Ogilvy & Mather Adver9sing
Baixar agora
