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ONLINE COMMUNITY ENGAGEMENT by Danny Choo
1.
ONLINE COMMUNITY ENGAGEMENT
2.
3.
Know where to
find them
4.
5.
6.
7.
8.
Understand Where the
Watering Holes Are
9.
Set Up the
Infrastructure to Mine the Conversations
10.
11.
http://bloglevel.edelman.com/ http://tweetlevel.edelman.com/
12.
Determine Who Are
Your Evangelists/Vigilantes
13.
Who are these
people?
14.
These are not
the droids you’re looking for
15.
16.
Listen
17.
Mine the Conversations
18.
Understand the Common
Threads of Conversation
19.
Figure Out What
They Want
20.
Develop insights that
help you ideate and take the next steps
21.
Engage
22.
Explore Their Universe
23.
Participate In Their
World
24.
Learn the Language
and Converse
25.
Be Open to
Talking and Learning
26.
Empower
27.
Help the Communities
achieve something they might not be able to on their own
28.
Develop programs that
get them spreading the buzz to others
29.
Give the community
leaders a role in in your program
30.
Start the Conversation
31.
32.
Online Citizenship &
Ethics
33.
34.
35.
36.
37.
38.
39.
Be Thoughtful Facts
you can get anywhere. Online community members demand and deserve context! Press Release
40.
41.
42.
Pay Attention RSS
allows you to follow multiple sources. Free tools allow you to track conversation trends.
43.
44.
Respect The Record
45.
46.
47.
48.
49.
50.
the H
O N E S T Y
51.
52.
53.
Notas do Editor
What is libel law like in the UK?
The Honesty ROI.
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