Successfully launch Mobile and Web Products – We take care of everything. Hard to choose an e-commerce platform suited for your business needs? Above, we’ve put together a comparison guide to ease your decision making process. Check it out!

1. AIRTOUCH NEW MEDIA
Location Based Mobile Marketing | Social Media | Mobile & Web
Development
MADRID | PARIS | MEXICO | BUCHAREST

2. E-Commerce
Platforms
Comparison
-----
Your Guide on
Magento
Shopify
PrestaShop
WooCommerce

3. Agenda
Airtouch New Media
E-Commerce
Platforms Comparison
Ecommerce Platforms Market Share
Magento - Pro's & Con's
Shopify - Pro's & Con's
PrestaShop - Pro's & Con's
WooCommerce - Pro's & Con's

4. 04Airtouch: We successfully launch Mobile and Web products
Popularity E-Commerce Platforms Market Share
Magento CE
25%
WooComm
erce
24%
PrestaShop
9%
Shopify
8%
Magento
EE
5%
Others
29%
According to 2015
technology surveys
-
Magento,WooCom
merce, Shopify
and PrestaShop
are leading among
E-Commerce sites
in the Alexa Top 1
million.
04

5. 05
Ideal user grup
Magento is an open source content management system and one of the most
popular e-commerce platforms. It employs PHP programming language,
MySQL/MariaDB relational databases and elements of the Zend
Framework.
Airtouch: We successfully launch Mobile and Web products
Magento - Pro's & Con's
Magento is ideal for large and middle-sized retailers, companies and enterprises,
offering many complex options to start and then grow a big business.

6. 06
Entirely customizable – large number of extensions, unique
stores;
Strong SEO – designed to be search engine friendly;
Huge community and many how-to resources;
Scalable system & multistore support;
Sometimes it can be time consuming;
Hosting costs – requires good hosting;
Few suitable developers/specialists;
There are cost prohibitive versions.
Airtouch: We successfully launch Mobile and Web products
Magento - Pro's & Con's

7. 07
Ideal user group
Shopify is among the most used shopping cart software packages, written in Ruby
on Rails. It was well received since the beginning, and praised for being simple,
clean and easy to use.
Airtouch: We successfully launch Mobile and Web products
Shopify - Pro's & Con's
Shopify is best suited for smaller to middle sized retailers, offering modern themes
at affordable prices.

8. 08
Free, nice-looking themes, easy to customize;
Solid SEO;
24/7 Customer Support;
Completely hosted;
Doesn’t have a One Page CheckOut
Can be a problem for conversion rates;
The majority of apps and themes are
Not free – increasing costs;
Paid transaction fees;
It uses it’s own language called Liquid,
So no HTML/CSS;
Airtouch: We successfully launch Mobile and Web products
Shopify - Pro's & Con's

9. 09
Ideal user grup
PrestaShop is an open source e-commerce solution, written in PHP programming
language, with support for the SQL databases. According to tech
surveys, PrestaShop is used 0.5 of all websites, having 3 million users
worlwide.
Airtouch: We successfully launch Mobile and Web products
PrestaShop - Pro's & Con's
The platform is great for small and also medium sized businesses - as it can run up
to several hundred thousand products.

10. 10
Great features, like promotional tools, mobile themes,
international shipping & co.
No transactions / monthly fees;
Flexible tool, beautiful interface, themes and commercial
modules;
The community is easily reachable through discussion
boards.
Some features/modules necessary to
make the store effective are pricey;
No multistore feature;
Hard to extend, develop specific themes;
Load time needs improvement;
Airtouch: We successfully launch Mobile and Web products
PrestaShop - Pro's & Con's

11. 11
Ideal user grup
WooCommerce is an open source e-commerce plugin for WordPress. Launched in
2007, WooCommerce's popularity has increased over the years,
thanks to its simplicity and customization features.
Airtouch: We successfully launch Mobile and Web products
WooCommerce - Pro's & Con's
It is best suited for smaller sized merchants, mainly because the product upload is
manual. People who worked with WordPress can benefit the most, if you already
own a WordPress site, you have to only install WooCommerce Plugin and that's it.

12. 12
You provide the hosting & domain: complete ownership and
control;
Many free themes/plugins; the paid ones are affordable;
Easy to use, especially for Wordpress specialists, as it is part
of it’s ecosystem;
It provides many useful features, like content management,
advertising, SEO & co.
The security and maintenance of the
Store is your responsibility;
Cannot be used without Wordpress;
Free features may not be sufficient, so
Paid ones are needed;
To build a robust store, you need
E-commerce site builders specialists;
Airtouch: We successfully launch Mobile and Web products
WooCommerce - Pro's & Con's

13. Experts in Developing
Technological
Solutions

14. Thanks!
AirtouchNM @ AirTouchMedia AirtouchMedia hello@airtouchmedia.com
MADRID | PARIS | MEXICO | BUCHAREST
Armando Avila Kramis
CEO
aavila@airtouchmedia.com
+34 659 436 519
Experts in Developing
Technological
Solutions