Unifying feature management with experiments - Server Side Webinar (1).pdf
Workshop on growth hacking (some work sheets)
1. REVISION TIME
I HOPE YOU HAVE NOT FORGOTTEN
DAVE MCCLURe's pirate metrics
A
A
R
R
R
YOU ARE AN ONLINE NEWSPAPER
FIRST ASSIGNMENT
Your team has decided to get
NEW USERS by creating
public wi-fi in the name of
your organization, e.g.
"TheStar".
You have $5,000 per
month.
Location: San
Francisco
You will have to create a plan on how to:
- ACQUIRE new users
- ACTIVATE new users
- RETAIN users
- REFER to new users
- REVENUE
PLease provide mock
up of your wi-fi
landing page
2. THIS is how it looks like
SCORE SHEET
HOW are you going
to do it?
HOW to measure?
Acquisition
activation
retention
referral
revenue
YOU ARE A SOCIAL NETWORK
SECOND ASSIGNMENT
Your team has decided to
RETAIN USERS by using
recurring emails to get them
to come back.
You have $0 per
month.
Location: WORLDWIDE
You will have to create a plan on how to:
- ACTIVATE new users
- RETAIN users
- REFER to new users
- REVENUE
PLease provide layout
of one of your
emails.
3. THIS is how it looks like
SCORE SHEET
HOW are you going
to do it?
HOW to measure?
Acquisition
activation
retention
referral
revenue
YOU ARE A GROUPON CLONE
THIRD ASSIGNMENT
Your team has decided to
REFER USERS by using a
special deal that is attractive
enough.
You have $0 per
month.
Location: WORLDWIDE
You will have to create a
MARKETING/PRICING plan on how to:
- ACTIVATE new users
- RETAIN users
- REFER to new users
- REVENUE
PLease provide mock
up of your marketing
material.
4. THIS is how it looks like
SCORE SHEET
HOW are you going
to do it?
HOW to measure?
Acquisition
activation
retention
referral
revenue