The bakery market in Canada, including frozen bakery and desserts, registered total value sales of C$8.6 billion. The bakery product market in Canada is expected to reach C$9.6 billion in value sales by 2016.

1. Bakery
CongressTrade Show & Conference
Baking Ingredients | Baked Goods (semi-finished, finished, frozen) | Baking Equipment | Packaging | Decorations | Technology | Services
April 23rd
& 24th
Vancouver Convention Centre
Vancouver, British Columbia, Canada
The ONLY baking industry trade show in Canada for 2017!
Join approximately 2,500 baking & food industry professionals
from retail, in-store & commercial bakeries, grocery stores
& food service outlets.
www.baking.ca
Produced by:
20172017
EXHIBITOR PROSPECTUS
EVENTS AT A GLANCE
Saturday April 22 Sunday April 23 Monday April 24 Tuesday April 25
Move-in Baking Association of
Canada AGM
9:00 AM to 10:00 AM
Seminars
10:00 AM to 11:00 AM
Trade Show
11:00 AM to 5:00 PM
Evening
Social Activities
Seminars
10:00 AM to 11:00 AM
Trade Show
11:00 AM to 5:00 PM
Move-out
5:30 PM to 9:00 PM
Move-out
8:00 AM to 11:00 AM
EXHIBIT SPACE RATES:
(prices are excluding applicable taxes)
• Single In-Line Booth (10’ x 10’ unit – 100 sq. ft.)
CAD $1,975 – BAC members pay only CAD $1,775
• Corner premium (exposure on 2 sides)
additional CAD $250.
Minimum exhibit size is 10’ x 10’ = 100 sq. ft.
Various sizes and configurations can be accommodated.
Baking Association of Canada members
will receive the following benefits:
• CAD $200 discount on every 100 sq. ft.
of space.
• CAD $50 Discount on hot link to
company web-site.
• Additional 10 complimentary attendee
registration discount codes per
100 sq. ft.
EXHIBIT SPACE COST INCLUDES
THE FOLLOWING:
• Draped booth – 8’ high x 10’ wide backwall,
3’ high railing drape to aisle (only for in-line
booths).
• Company listing in Official Show Guide
published by Bakers Journal Magazine
(if contracted and paid by printing deadline) or
in On-Site Addendum (if contracted after Official
Show Guide printing deadline).
• Materials handling from loading docks to
booth*, (uncrating, assembly & spotting
available at additional charge).
• 24 hour perimeter security coverage.
• 5 exhibitor badges per 100 sq.ft. (up to a
maximum of 25 badges).
• 10 complimentary attendee registration
discount codes per 100 sq. ft. exhibit space
(up to a maximum of 100 discount codes).
*Includes: dollies, pump trucks and forklift with maximum
capacity of 5000 lbs per unit/item. Exhibitors requiring
special handling/equipment beyond that provided by
Show Management will be responsible for all fees incurred.
To reserve your exhibit space or sponsorship
please contact:
Baking Association of Canada
7895 Tranmere Dr, Ste 202
Mississauga, ON L5S 1V9 Canada
Tel: 905-405-0288 / 888-674-2253 Fax: 905-405-0993
E-Mail: info@baking.ca • www.baking.ca
Bakery Congress 2017 trade show & conference is produced by the Baking Association of Canada
(BAC), the association representing Canada’s over $8 billion baking industry. BAC’s mandate is to
further the interests of Canadian commercial, retail, in-store and wholesale bakers through
advocacy and effective programs at the regional and national level.
Produced by:

2. Bakery Congress 2017 trade show and conference returns to
Vancouver BC April 23rd
& 24th
after a successful event in May 2013.
The 2 day event at the Vancouver Convention Centre - East, Hall B is almost 50,000 sq. ft. of trade show
floor offering products & services for the baking industry.
Market Overview: Canadian baking industry is currently over 8 billion dollars
EXHIBITOR PROFILE:
Companies that manufacture, market, distribute
& broker, baking ingredients, baked products
(fresh, proof & bake, par-baked, freezer-to-
oven, thaw & serve), baking equipment,
supplies, packaging, technology and services.
As an exhibitor you can:
• Meet baking and food industry buyers &
professionals from across North America.
• Conduct business ... place orders, make new
deals, develop new markets and meet qualified
buyers in the baking & food industry.
• Provide samples of your products & services,
demonstrate your equipment or services.
• Launch new products, new merchandising
programs and new promotions.
• Attract new customers, cater to existing
customers and win back former customers.
• Raise your corporate profile, size up the
competition, and take a measure of new
trends.
• Hold your annual sales meeting during Bakery
Congress 2017 and your whole staff benefits
from Canada’s most important baking
industry event.
Bakery Congress 2017 is the Western Canada’s
regional baking industry marketplace where
bakeries (commercial, wholesale, retail &
in-store) grocery stores, and food service
industry professionals meet to see, feel, touch
& taste the newest products and services for
their businesses.
ATTENDEE PROFILE:
Wholesale & commercial bakeries (intermediate and
large volume), retail bakeries (independent &
franchise), patisseries, grocery chains / mass market /
supermarket in-store bakery, c-stores, food service
establishments (restaurants, cafes, hotels, caterers),
specialty & artisanal bakers, brokers, baking
profession schools, consultants, government buyers,
local and international trade missions.
Bakery Congress 2017 event promotional
coverage will be achieved through:
• Direct mail promotions, e-mail broadcasts and
telemarketing campaigns to key industry segments.
• Media and trade journals will receive timely
press releases and a targeted advertisement
campaign will be implemented.
• Networking through BAC Chapter meetings.
• Communication through allied event partners.
AS A POTENTIAL EXHIBITOR
ask yourself these questions:
• Do you want to meet retail bakers, commercial
bakers, in-store bakers, food service bakers?
• Does your company do business or are you
considering doing business with the baking
industry?
• Does your ingredient, product, service or
equipment provide bakers with the tools to
compete efficiently and effectively?
• Is your company concerned about the rising costs
of maintaining a sales force or are you finding it
increasingly challenging to speak with bakers on
a regular basis?
• If your answer is YES to any of these questions,
commercial and retail bakeries and food service
establishments will want to meet with you at
Bakery Congress 2017 trade show.
EVENT LOCATION:
Vancouver Convention Centre - East, Hall B
999 Canada Place, Vancouver BC V6C 3C1 Canada
www.vancouverconventioncentre.comwww.baking.ca
Located on Vancouver’s waterfront with a dramatic mountain backdrop,
the award-winning Vancouver Convention Centre offers one of the
most beautiful settings in the world and convenient access to
all the major visitor amenities in the downtown core.
Bakery
CongressTrade Show & Conference
2017Equipment
38%
Decorations
4%
Finished &
Frozen Baked
Goods
12%
Ingredients
36%
Services
10%
EXHIBITOR PROFILE
% by product category
AUDIENCE PROFILE
% by business
Suppliers
8%
Government/
Media/
Schools/Other
10%
Government/
Media/
Schools/Other
10%
Bakers/
Retailers
Food service
82%
Bakers/
Retailers
Food service
82%
Wholesale/
Commercial/
Volume Bakers
20%
Retail Bakers
42.5%
Food service
10%
Other Bakers
5.5%
Grocery Head
Office In-Store
4%
*Plant Operations/ Engineering
Technical Service Rep/R&D
Companion/ Family
Teachers/ Students
AUDIENCE PROFILE
% by occupation
Owner/Partner/
President/Director
35%
Baker/Chef/Cook/
Decorator/Pâtissers
20%
Manager/
Supervisor
15%
Sales/Marketing
20%
Other*
10%

3. Bakery Congress 2017 trade show and conference returns to
Vancouver BC April 23rd
& 24th
after a successful event in May 2013.
The 2 day event at the Vancouver Convention Centre - East, Hall B is almost 50,000 sq. ft. of trade show
floor offering products & services for the baking industry.
Market Overview: Canadian baking industry is currently over 8 billion dollars
EXHIBITOR PROFILE:
Companies that manufacture, market, distribute
& broker, baking ingredients, baked products
(fresh, proof & bake, par-baked, freezer-to-
oven, thaw & serve), baking equipment,
supplies, packaging, technology and services.
As an exhibitor you can:
• Meet baking and food industry buyers &
professionals from across North America.
• Conduct business ... place orders, make new
deals, develop new markets and meet qualified
buyers in the baking & food industry.
• Provide samples of your products & services,
demonstrate your equipment or services.
• Launch new products, new merchandising
programs and new promotions.
• Attract new customers, cater to existing
customers and win back former customers.
• Raise your corporate profile, size up the
competition, and take a measure of new
trends.
• Hold your annual sales meeting during Bakery
Congress 2017 and your whole staff benefits
from Canada’s most important baking
industry event.
Bakery Congress 2017 is the Western Canada’s
regional baking industry marketplace where
bakeries (commercial, wholesale, retail &
in-store) grocery stores, and food service
industry professionals meet to see, feel, touch
& taste the newest products and services for
their businesses.
ATTENDEE PROFILE:
Wholesale & commercial bakeries (intermediate and
large volume), retail bakeries (independent &
franchise), patisseries, grocery chains / mass market /
supermarket in-store bakery, c-stores, food service
establishments (restaurants, cafes, hotels, caterers),
specialty & artisanal bakers, brokers, baking
profession schools, consultants, government buyers,
local and international trade missions.
Bakery Congress 2017 event promotional
coverage will be achieved through:
• Direct mail promotions, e-mail broadcasts and
telemarketing campaigns to key industry segments.
• Media and trade journals will receive timely
press releases and a targeted advertisement
campaign will be implemented.
• Networking through BAC Chapter meetings.
• Communication through allied event partners.
AS A POTENTIAL EXHIBITOR
ask yourself these questions:
• Do you want to meet retail bakers, commercial
bakers, in-store bakers, food service bakers?
• Does your company do business or are you
considering doing business with the baking
industry?
• Does your ingredient, product, service or
equipment provide bakers with the tools to
compete efficiently and effectively?
• Is your company concerned about the rising costs
of maintaining a sales force or are you finding it
increasingly challenging to speak with bakers on
a regular basis?
• If your answer is YES to any of these questions,
commercial and retail bakeries and food service
establishments will want to meet with you at
Bakery Congress 2017 trade show.
EVENT LOCATION:
Vancouver Convention Centre - East, Hall B
999 Canada Place, Vancouver BC V6C 3C1 Canada
www.vancouverconventioncentre.comwww.baking.ca
Located on Vancouver’s waterfront with a dramatic mountain backdrop,
the award-winning Vancouver Convention Centre offers one of the
most beautiful settings in the world and convenient access to
all the major visitor amenities in the downtown core.
Bakery
CongressTrade Show & Conference
2017Equipment
38%
Decorations
4%
Finished &
Frozen Baked
Goods
12%
Ingredients
36%
Services
10%
EXHIBITOR PROFILE
% by product category
AUDIENCE PROFILE
% by business
Suppliers
8%
Government/
Media/
Schools/Other
10%
Government/
Media/
Schools/Other
10%
Bakers/
Retailers
Food service
82%
Bakers/
Retailers
Food service
82%
Wholesale/
Commercial/
Volume Bakers
20%
Retail Bakers
42.5%
Food service
10%
Other Bakers
5.5%
Grocery Head
Office In-Store
4%
*Plant Operations/ Engineering
Technical Service Rep/R&D
Companion/ Family
Teachers/ Students
AUDIENCE PROFILE
% by occupation
Owner/Partner/
President/Director
35%
Baker/Chef/Cook/
Decorator/Pâtissers
20%
Manager/
Supervisor
15%
Sales/Marketing
20%
Other*
10%

4. Bakery
CongressTrade Show & Conference
Baking Ingredients | Baked Goods (semi-finished, finished, frozen) | Baking Equipment | Packaging | Decorations | Technology | Services
April 23rd
& 24th
Vancouver Convention Centre
Vancouver, British Columbia, Canada
The ONLY baking industry trade show in Canada for 2017!
Join approximately 2,500 baking & food industry professionals
from retail, in-store & commercial bakeries, grocery stores
& food service outlets.
www.baking.ca
Produced by:
20172017
EXHIBITOR PROSPECTUS
EVENTS AT A GLANCE
Saturday April 22 Sunday April 23 Monday April 24 Tuesday April 25
Move-in Baking Association of
Canada AGM
9:00 AM to 10:00 AM
Seminars
10:00 AM to 11:00 AM
Trade Show
11:00 AM to 5:00 PM
Evening
Social Activities
Seminars
10:00 AM to 11:00 AM
Trade Show
11:00 AM to 5:00 PM
Move-out
5:30 PM to 9:00 PM
Move-out
8:00 AM to 11:00 AM
EXHIBIT SPACE RATES:
(prices are excluding applicable taxes)
• Single In-Line Booth (10’ x 10’ unit – 100 sq. ft.)
CAD $1,975 – BAC members pay only CAD $1,775
• Corner premium (exposure on 2 sides)
additional CAD $250.
Minimum exhibit size is 10’ x 10’ = 100 sq. ft.
Various sizes and configurations can be accommodated.
Baking Association of Canada members
will receive the following benefits:
• CAD $200 discount on every 100 sq. ft.
of space.
• CAD $50 Discount on hot link to
company web-site.
• Additional 10 complimentary attendee
registration discount codes per
100 sq. ft.
EXHIBIT SPACE COST INCLUDES
THE FOLLOWING:
• Draped booth – 8’ high x 10’ wide backwall,
3’ high railing drape to aisle (only for in-line
booths).
• Company listing in Official Show Guide
published by Bakers Journal Magazine
(if contracted and paid by printing deadline) or
in On-Site Addendum (if contracted after Official
Show Guide printing deadline).
• Materials handling from loading docks to
booth*, (uncrating, assembly & spotting
available at additional charge).
• 24 hour perimeter security coverage.
• 5 exhibitor badges per 100 sq.ft. (up to a
maximum of 25 badges).
• 10 complimentary attendee registration
discount codes per 100 sq. ft. exhibit space
(up to a maximum of 100 discount codes).
*Includes: dollies, pump trucks and forklift with maximum
capacity of 5000 lbs per unit/item. Exhibitors requiring
special handling/equipment beyond that provided by
Show Management will be responsible for all fees incurred.
To reserve your exhibit space or sponsorship
please contact:
Baking Association of Canada
7895 Tranmere Dr, Ste 202
Mississauga, ON L5S 1V9 Canada
Tel: 905-405-0288 / 888-674-2253 Fax: 905-405-0993
E-Mail: info@baking.ca • www.baking.ca
Bakery Congress 2017 trade show & conference is produced by the Baking Association of Canada
(BAC), the association representing Canada’s over $8 billion baking industry. BAC’s mandate is to
further the interests of Canadian commercial, retail, in-store and wholesale bakers through
advocacy and effective programs at the regional and national level.
Produced by: