9. Strategic Position and Action Evaluation
(SPACE) Matrix
Quadrant I Financial Stability and Industry Strength Aggressive
Quadrant II Financial Stability and Competitive Advantage Conservative
Quadrant III Competitive Advantage and Environmental Stability Defensive
Quadrant IV Industry Strength and Environmental Stability Competitive
STAGE 1 2 3
The Matching Stage
9
11. Quantitative Strategic Planning Matrix
(QSPM)
STAGE 1 2 3
The Decision Stage
Strategic Alternatives,
Key Factors,
Weights,
Attractiveness Scores (AS),
Total Attractiveness Scores (TAS),
The Sum Total Attractiveness Score.
11
12. QSPM Matrix
The SPACE matrix can help to
find a strategy. But, what if we
have 2-3 strategies and need
to decide which one is the best
one?
The Quantitative Strategic
Planning Matrix (QSPM) model
can help to answer this
question.
12http://www.maxi-pedia.com/quantitative+strategic+planning+matrix+QPSM
STAGE 1 2 3
The Decision Stage
15. The New BCG Matrix
• BCG needs modification
• BCG – two dimensions:
1 – The size of a business’s competitive advantage
2 – The number of ways in which that advantage can be achieved
15
• The New BCG Matrix: 4 categories of businesses:
1 - Volume
2 - Stalemate
3 - Fragmented
4 - Specialization
> Market share leadership and cost reduction
> Low profitability for all competitors regardless of their size
> Uncorrelated profitability of business and market share
> Focused and specialized by exploiting beset ways
