You can use social media to talk yourself into doing just about anything, but why would you? The oldest social media network of our day that's still an active Top-10 platform is LinkedIn, and it won't turn 10 years old until December 2012. The gold rush era of social media seems to be ending - now, it's become about the larger picture of "social business." That means many of the very basics of marketing and branding need to be rediscovered and put back to work in the social space. Businesses and organizations need to refresh their ability to tell compelling brand stories, across multiple communication channels. To connect with passion and emotion. And to do that, today's young professionals need to own and connect with their own passions - personal and professional - in order to be successful in the evolving Digital Age. This presentation, developed at the request of Stay Work Play for the 1st Annual NH Young Professionals Network Summit, was delivered for representatives of the steering committees of the 11 young professionals networks in the state of New Hampshire. The presentation covers the Hero's Journey storytelling form, the concept of archetypes as a powerful shortcut to emotional brand connection and conversation, and tips for improved brand storytelling.

1. NH Young Professionals Networks Summit #AhaNH
How to Use
Social Media
to Talk
Yourself Into
Just About
Anything
Allen Voivod
Co-Owner and
Ally in Possibility
Epiphanies, Inc.
@AllenVoivod
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@EpiphaniesInc | @StayWorkPlay Facebook.com/AhaYourself | Facebook.com/StayWorkPlay
For the 1st Annual NH Young Professionals Networks Summit

2. NH Young Professionals Networks Summit #AhaNH
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For the 1st Annual NH Young Professionals Networks Summit

3. NH Young Professionals Networks Summit #AhaNH
Founded December 2002,
Launched May 2003
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For the 1st Annual NH Young Professionals Networks Summit

4. NH Young Professionals Networks Summit #AhaNH
Source: stefanomaggi
on Flickr (CC BY ND
2.0)
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For the 1st Annual NH Young Professionals Networks Summit

5. NH Young Professionals Networks Summit #AhaNH
May 16, 2012 – two days
before Facebook’s IPO:
But….
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6. NH Young Professionals Networks Summit #AhaNH
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7. NH Young Professionals Networks Summit #AhaNH
“We need audiences to feel first, and then to think.”
--Helio Fred Garcia, Hijacking Emotion Is The Key To Engaging Your Audience, Fast Company
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8. NH Young Professionals Networks Summit #AhaNH
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9. NH Young Professionals Networks Summit #AhaNH
Story’s Secret Weapon
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10. NH Young Professionals Networks Summit #AhaNH
The Hero’s Journey
From The Writer’s Journey: Mythic Structure for Writers, by Christopher Vogler, inspired
by Joseph Campbell’s Hero With a Thousand Faces
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11. NH Young Professionals Networks Summit #AhaNH
Art Meets Science
“[S]torytelling is always shaped by the
tools of the day – new media, smart
algorithms, innovative technology …
these tools and artist-scientists
embody the cutting edge of
storytelling, the forces that shape and
define it for years to come.”
- Maria Popova, writer, content curator,
creator of BrainPickings.com and
Tedify.org
http://vimeo.com/6751634
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12. NH Young Professionals Networks Summit #AhaNH
EMOTION
MEANING
VITALITY
PSYCHE
DESTINY
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13. NH Young Professionals Networks Summit #AhaNH
A Gift for You!
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14. NH Young Professionals Networks Summit #AhaNH
Source: Flyinace2000
on Flickr (CC BY SA
2.0)
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15. NH Young Professionals Networks Summit #AhaNH
Crayola here
Source:
Examiner.com,
Hampton Inn Easton
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16. NH Young Professionals Networks Summit #AhaNH
Ask these folks why it’s in your brain already!
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17. NH Young Professionals Networks Summit #AhaNH
Angel Caregiving,
nurturing,
simple
choices,
easier/better
times
Source: Svenstorm on
Flickr (CC BY ND
2.0)
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18. NH Young Professionals Networks Summit #AhaNH
Pioneer Uniqueness,
exploration,
individuality
Source: rfduck on
Flickr (CC BY ND
2.0)
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19. NH Young Professionals Networks Summit #AhaNH
Guru Educated,
wise,
benevolent
with
information
Source: black vanilla
on Flickr (CC BY SA
2.0)
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20. NH Young Professionals Networks Summit #AhaNH
Champion Productivity,
efficiency,
energy, vigor;
Wants to do it
all for you
Source: Crystian Cruz
on Flickr (CC BY SA
2.0)
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21. NH Young Professionals Networks Summit #AhaNH
Leader Wants to show
you how to do
something;
lead the way,
hold your
trust
Source: Hamed Saber
on Flickr (CC BY 2.0)
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22. NH Young Professionals Networks Summit #AhaNH
Rebel Breaks the
rules, stirs
things up,
ignites
controversy
Source: El Caganer
on Flickr (CC BY 2.0)
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23. NH Young Professionals Networks Summit #AhaNH
Alchemist
Magical
transformation of
people’s lives
Source: Double--Mon
Flickr (CC BY 2.0)
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24. NH Young Professionals Networks Summit #AhaNH
“Such nice people!”
Unpretentious,
approachable,
friendly
Neighbor
Source: Glutnix on
Flickr (CC BY 2.0)
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25. NH Young Professionals Networks Summit #AhaNH
Romantic
Tender,
loving,
passionate
Source: Tilemahos
Efthimiadis on Flickr
(CC BY SA 2.0)
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26. NH Young Professionals Networks Summit #AhaNH
Artist Building,
teaching,
nurturing
creativity
and
expression
Source: zoetnet on
Flickr (CC BY 2.0)
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27. NH Young Professionals Networks Summit #AhaNH
Big-Wig Likes telling
people how to
do things, the
person in
charge with
authority,
dominance,
power
Source: phunkstarr
on Flickr (CC BY 2.0)
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28. NH Young Professionals Networks Summit #AhaNH
Trickster Humor,
playfulness,
over the top,
boldness,
quirkiness,
spontaneity,
laughter
Source: Todd
Sternisha on Flickr
(CC BY 2.0)
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29. NH Young Professionals Networks Summit #AhaNH
Resonance?
Source: Milana
mihaylova on Flickr
(CC BY 2.0)
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30. NH Young Professionals Networks Summit #AhaNH
“Story is about archetypes,
not stereotypes…
We do not wish to escape
life but to find life, to use our
minds in fresh, experimental
ways, to flex our emotions, to
enjoy, to learn, to add depth
to our days.”
–-Robert McKee, author of Story
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31. NH Young Professionals Networks Summit #AhaNH
Tip #1: Associate With Personal VALUES
meaning vs. Meaning
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32. NH Young Professionals Networks Summit #AhaNH
Tip #2: Think VISUALLY
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33. NH Young Professionals Networks Summit #AhaNH
Tip #2: Think VISUALLY
(and add copy when you can, too!]
http://www.facebook.com/photo.php?
v=10150902481887701
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34. NH Young Professionals Networks Summit #AhaNH
Tip #3: Respect the Unifying Theory of 2+2
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35. NH Young Professionals Networks Summit #AhaNH
Tip #4: Identity vs. Identification
“Creating a differentiated brand
identity may influence buying. But
creating strong brand identification
will influence joining. It’s always better
to have joiners than buyers. Joiners
are the ones who remain buyers and
wear your logos.”
- Jim Signorelli, author of StoryBranding
Stand for something!
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36. NH Young Professionals Networks Summit #AhaNH
Tip #4: Identity vs. Identification
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37. NH Young Professionals Networks Summit #AhaNH
Tip #5: Have FUN – and show it!
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38. NH Young Professionals Networks Summit #AhaNH
Source: Martino! on
Flickr (CC BY 2.0)
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39. What do you
Igniting Your Social Marketing Matrix #AhaNH
LOVE
to do???

40. NH Young Professionals Networks Summit #AhaNH
# 1 Answer
“Profitability was less important than having a
passion for the business.”
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41. NH Young Professionals Networks Summit #AhaNH
“Create “Happiness “I start “Do it
shared as a businesses because it
value, business when I makes
not just model have a your
profit.” works for passion for heart beat
us.” something. faster.”
”
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42. NH Young Professionals Networks Summit #AhaNH
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43. NH Young Professionals Networks Summit #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester
the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)

44. NH Young Professionals Networks Summit #AhaSummit
Connect
With
Passion
Allen Voivod
Co-Owner and
Ally in Possibility
Epiphanies, Inc.
@AllenVoivod
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45. NH Young Professionals Networks Summit #AhaSummit
Connect with Lani & Allen
603-524-5248
Hey@EpiphaniesInc.com
@LaniVoivod, @AllenVoivod
Facebook.com/AhaYourself
LinkedIn.com/Company/Epiphanies-Inc
Slideshare.net/AhaYourself
YouTube.com/AhaYourself
gplus.to/AhaYourself
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For the 1st Annual NH Young Professionals Networks Summit