The Marketing Power of the Social Influencer [INFOGRAPHIC]
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Key influencers on social media can significantly increase the reach of content, far beyond the followers of the original poster. An influencer who tweets a blog post to their 2,500 followers could generate over 10 million impressions, as the post is then shared and picked up by other major blogs and social networks, ultimately reaching over 14 million people total. Influencers are identified based on how fast, widely, and deeply they can spread content to their own networks and connections.
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The Marketing Power of the Social Influencer [INFOGRAPHIC]
- 1. PASSIVES DETRACTORS PROMOTERS KEY INFLUENC ER THE POWER OF THE INFLUENCER www.unfunnel.comAGILEMARKETINGINMOTION BLOG STORY post on website home page 20,000 unique visitors KEY INFLUENCER tweets story to their 2,500 followers 2.2 Million impressions 1.2 Million impressions 10.6 Million impressions MAJOR BLOG picks up story, audience of 120,000 visitors TOTAL REACH TWITTER FOLLOWER posts the story on their Facebook Wall 1,200 followers CRITERIA FOR AN INFLUENCER How fast can this person reach everyone in the network? How many people can this person reach? How many top influencers are in their network? How often does this person connect with their networks? What percentage of the people do they directly message? total people influenced 14,020,000=