http://unfunnel.com/by-the-numbers/ This infographic explores how traditional organizational models and funnel marketing strategies are starting to leak. Companies are looking for more agile ways of working to meet customer needs. This requires organizational agility, and innovative thinking but if you turn the funnel upside-down, you will see the methodology actually brings happiness to both the marketer and the customer. These insights are compiled from senior digital and non-digital marketers, leadership and developers across all different sectors and markets.

1. HOW TO GET
unfunn l-ed
POLITICS
When in doubt, act in the best
interest of your customer, deliver
value over an initiative to help
someone get a promotion.
CONVERTING TO A MORE AGILE MARKETER
This infographic explores how traditional organizational models
and funnel marketing strategies are starting to leak. Companies
are looking for more agile ways of working to meet customer
needs. This requires organizational agility, and innovative thinking
but if you turn the funnel upside-down, you will see the methodology actually brings happiness to both the marketer and the
customer. These insights are compiled from senior digital and
non-digital marketers, leadership and developers across all
different sectors and markets.
ROADBLOCKS
You need a champion to help
remove barriers that get in the
way of progress, this is essential
and the new role of management
since they are typically a
seasoned veteran of the “game”.
PROCESS
Embrace change and build in
flexibility to switch gears on a
moments notice. Make defined by
the team and how they want to
communicate.
AG
IL
IT
SILOS
Y
Build a cross-functional team that
stems from the customer’s needs,
channels, design, content PMs,
web analysts and even the
customer themselves.
AFRAID
Conflict with happen, it’s
inevitable, but taking individual
accountability is liberating and
causes more good than harm.
MEETINGS
Meetings are for clients, not for
real team collaboration. Cut down
on unproductive time and people
patting themselves on the back.
Instead use this time for the 100
other things you could be doing.
PERFECTION
It does happen, but rarely
planned. It will stem from organic
progress and small iterations
toward continued improvement.
TYPICAL MARKETER
TYPICAL CUSTOMER
25% BUSINESS
Business and strategy
meetings, defining scope and
business goals & objectives
25% CREATIVE
25% TECHNOLOGY
25% ANALYSIS
Tech, design, prototyping,
copy, interactive content,
channel messaging
Looking for customers reviews
Set up a loyalty
program to
reward
interactions
with the brand
Average team members in a meeting
$ $ $ $$
$ $ $ $$
10hrs
Reviewing personal budget
Trying out samples or downloading free trials
3hrs
$
1HR
2hrs
1HR
Average time meetings last
CUSTOMER
5hrs
Land them on a
personalized lead gen
form to capture more
information
Take time to
celebrate! But then
start optimizing and
nurturing with thank
you messages
5peeps
$
MARKETER
15mtgs
Average number of meetings per week
$
Requesting pricing and referrals
Cost per week
1hrs
$$$$$$$$$$$$ $$
$$$$$$$$$$$$ $$$
$$$$$$$$$$$$ $$$
Making the first purchase
Cost per year
Looking for loyalty rewards
30hrs
A
Passing on offers to friends/family via social channels
FROM 1 TO MANY THE ULTIMATE
CONVERSION IS LOYALTY
P
PY
CU
O
ST
M
ER
E
GIL
196K
SIMPLIFY USING A 4
BUCKET APPROACH
10hrs
HA
3,750K
$$$$
M
E
A RK
TERS
S
AG I L E M A R K E T I N G I N M OT I O N
www.unfunnel.com
20hrs
Show them different ways to
get more value for their $
Analytics & optimization with
automated dashboard reporting
for cross-functional input
Average annual salary of your
marketing team
Reviewing many products
Write review content and
post in areas they will find it
Empower the
customer and give
them an app to
calculate pricing
themselves
45k
AGILE MARKETING TEAM
50hrs
Review online traffic patterns to see
their favorite products/services
Development leveraging
partnerships, CMS & existing
products and templates