The complete Social Media & Realtors presentation presented at Exit Strategy Realty on 9/12/2012. This is the breakdown of Social Meida specifically for Realtors. Pinterest, Facebook, Linkedin, & YouTube. For more information goto http://www.agentredefined.com.

1. Realtors
&
Social Media
online marketing | websites | social
media
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3. THE FACEBOOK FACTOIDS
Launched in Feb. 2004
900 Million Registered Users
530 Million Active Users
71.2% of all USA internet users are on Facebook
Average user is connected to 80 community
pages, groups, and events.
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4. THE FACEBOOK FACTOIDS
57% Male
Average Age: 38
Facebook users are more focused on
personal interactions than brand
content
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5. facebook question for realtors
fan page or no fan page?
if fan page, don t let your fan page a desert
how will you engage in facebook?
what content will you offer if a
fan page?
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6. engaging on
the facebook
it s a social network, not a classifieds ad
engage users on a personal level
target audience with advertisements
posts must cut through clutter
do not overload
users with posts
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7. facebook realtor strategy
Strategic Posting
60% Social Posts (no real estate)
40% Clever, Inspiring, Creative real estate
related posts.
Engage with people - Like Stuff/Make
appropriate comments.
great views
great kitchens, baths, yards, pools, etc...
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8. facebook realtor strategy
Strategic Posting
great views
great kitchens, baths, yards, pools, etc...
you in action (meetings or at your desk
working)
limited news
successful closing (you at dinner/drinks
with clients, etc...)
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9. engaging
on
the
facebook
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10. engaging
on
the
facebook
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12. engaging
on
the
facebook
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13. engaging
on
the
facebook
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14. engaging
on
the
facebook
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15. engaging
on
the
facebook
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16. engaging
on
the
facebook
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17. launched in 2009
comScore.com: Pinterest is the
fastest growing social media site in
both unique visitors and clicks on
search engines.
grew by 4377% since May
2011(comScore.com)
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18. PEOPLE ARE CONNECTED BY
SHARED INTERESTS...
PINS ARE USED TO INSPIRE OR
GIVE IDEAS....
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19. a virtual pin board that helps you
organize and share things that
interests you on the web
if done correctly, you can expand
your connections based on shared
likes, plus users can find your
interests/message on pinterest
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23. Pinterest generates more
referral traffic than YouTube,
Google+ and Linked in
COMBINED
68% - 70% of users are Female
30% of users are Male
30% of users are 25-34
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24. Pinterest Strategy
Start building boards that
interest you.
Start building community boards.
Start building real estate related
boards.
Only 1 to 2 actual boards selling
real estate.
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25. Pinterest Strategy
Use a similar strategy to
Facebook.
Keep a lower percentage of real
estate related posts to your
interest posts.
Start following boards, liking
pins, and expanding your followers.
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26. Example of unfinished
Realtor Board
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29. Build Boards around your
interests and communities. Realtor
Profile Name no right or wrong,
go by your name or add Realtor
Strategy
to it. (no biz pages) for using
Profile Description use your
keywords, cities, community
Pinterest
names for SEO & search.
Write Good Captions in Pins use
keywords, common search terms,
etc...
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30. Add a Follow Me Button to Realtor
your website & email signature.
Link your Pins link pins to
Strategy
your blog or exact pages with for using
info relating to your pins.
Pinterest
Connect W/Facebook both
platforms work well together
and are somewhat
interconnected.
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31. Follow Others or other Boards.
Engage with other people by
repinning, commenting, liking. Engaging
Commenting for Exporsure. with
Partner with local:
Homebuilders, Remodelers, other
Landscapers, Painters..... users on
Community: Follow & Engage
boards of local groups,
Pinterest
restaurants, bars, local events,
local sports teams...
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32. CREATIVITY IS KEY
INSPIRATION
HOW-TO s / TUTORIALS Engaging
INFORMATIONAL with
USEFUL INFO
TALL PINS other
YOU WILL NEED TOOLS TO
users on
CREATE ORIGINAL CONTENT Pinterest
JING, or, STICH
PAGES (mac)
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33. YouTube
start making video, it s easier than you think.
content: your property videos, they can be
placed on Trulia, Zillow, Home.com, Realtor.com
content: agent video, showcase yourself
ROCKSTAR: content: community video,
showcase your community
go to http://www.youtube.com/ushometours/
great example of an effective youtube page
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34. YouTube
videos should ideally be 2 - 5 minutes max,
anything over 5 minutes has to be really, really good
to keep viewers watching it.
think of your background, natural backgrounds of
your office, a kitchen of one your listings.
property videos can include more than just the
house, show off the park, community pool,
neighborhood, places nearby, etc...
get a youtube background from me!!! LOL
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35. create playlist to separate your
video content. Realtor
think of keywords when giving Strategy
your videos a title name and filling
out the description. SEO SEO for using
SEO YouTube
optimize your profile name and
profile settings.
LINK your Facebook, Linkedin,
Website, Blog, Trulia, Zillow, etc...
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36. YouTube ¦
Name/Title of Video
The title of the video is the most important in
uploading your videos.
The video title must be SEO compatible using
keywords.
EXAMPLE for a listing....
Condo with views For Sale in River North
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37. YouTube ¦ Video Description
Add a link to your website or the listing
online on the first line.
Breakdown the property information.
Provide your Name and contact
information.
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38. YouTube ¦ Tags
Add the appropiate tags.
Use the quotations when tagging
multiple words.
EXAMPLE:
real estate
realtor
chicago real estate
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39. YouTube ¦ Do not use property
address
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40. YouTube ¦ Do not use property
address
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41. YouTube ¦ Do not use property
address
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43. YouTube
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44. get the right equipment.
practice and keep making video, you
will get better.
Video
just make them. easier than it looks
For
WHAT S THE POINT: Separate
Realtors
yourself from the majority of Realtors
that don t do video.
Share video on Pinterest, Facebook,
Linkedin, Twitter, Blog.
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45. Kodak Zi8, or, Kodak
Playtouch
The new iPad 3 has a
great video camera.
Video
For
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46. Linkedin For Realtors
Use your Linkedin Profile as a Marketing
Piece, NOT, a Resume Posting.
Recommendations are powerful on
Linkedin and easy to share.
Make connections for new clients.
Linked in still works well for SEO results when
your name is used.
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47. Define
what you
can do not
what you
have done.
Update
your
Linkedin
Profile
Link
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48. Define what
you can do
not what
you have
done.
Recommendations
Redefine
your job
titles.
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49. EMAIL SIGNATURES
Review your Email Signature. Make sure you have
your contact information in it.
iPad s & Mobile Devices both need to be updated
with Email Signatures as well.
Connect your Trulia/Zillow and Social Media
accounts to your email if you have Gmail.
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50. EMAIL SIGNATURES
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51. Goto Stage 2
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