To publish your game, you must know what kind of game you will be making, what kind of model business that you will implements, and other fundamental stuffs. Presented at Free Saturday Lesson - Comlabs ITB, 21 April 2012, by Aditia Dwiperdana.

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To Sell Your Games
Agate Studio 2012

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SOME OF OUR FUN CREATION

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We will talk about:
HOW TO PUBLISH YOUR (MOBILE) GAME

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First thing first:
GAME DEVELOPMENT TEAM

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Roles in a Game Development Team
Programmer Artist
Designer Composer

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WHY MOBILE GAMES?

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Why people play games on mobile..?
• For Killing Time / Or spending Waiting Time
• Portable / Handy
– You bring it everywhere, gaming everywhere

17. http://www.digitalbuzzblog.com/infographic-mobile-gaming-statistics-stats-2011/

18. 55 Million Users
1.3M users
30 Billion Chat Messages Monthly
20 Million Virtual Gifts Monthly
ARPU $ 2.20/month
42% of mig33 users are in Indonesia
22K users
300K users

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MOBILE GAME INDUSTRY
BREAKDOWN

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Mobile Games Breakdown
• Single Player Game
• Online Game
– Real Time Online Games
– Asynchronous Games
– Social Games

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Mobile Game Business Model
1. Retail
 Price range $0.99 to $9.99, but usually $0.99
2. Lite/Upgradable Version
 Depends on conversion rate
3. Advertising
 Free, using Ad Networks (Admax, Admob, etc)
4. Sponsorship/Partnership
 Advergames or Game for Brands (Pocari Futsal Online, etc)
5. In-game Purchase
 Item Mall (swords, new armour, energy pack, etc..)
 Feature Updates (new skills, new quest, etc..)
6. Pre-loaded on device
 Need connection to device manufacturer

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To publish your game
• Know your audience/market before creating
the game
• Find the best business model for your team
• If needed, find a partner or publisher (so your
team can focus on creating great games!)
• Make sure your game is perfect

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To promote your game
• Create a PR division, at least promotion plan
• Promotion checklist:
– Video trailer
– Video gameplay
– Press release
• 5w1h (why, what, who, when, where, how)
• Contact media (online or offline)

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SO, WHAT IS YOUR GAME?

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Want to play more?
• Our blog: http://www.agatestudio.com/blog
• General contact: contact@agatestudio.com
• Wanna start your career as game developer?
Or want to learn from an Internship program?
careers@agatestudio.com
• Courses information or Final project
discussion: contact@agateacademy.com

27. Thank You!
Follow Me : @dwiperdana dwiperdana@agatestudio.com