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Employee Fundraising and Charity of the Year: Tips and Trip-Ups from one of the Sector's  Most Noteworthy Relationships
Listen to what the community knows it needs Empower them to make the necessary changes themselves Ensure absolute sustainability
About “ This is sustainability, not as a buzz word, but for real” Sorious Samura, EMMY and BAFTA  award winning journalist AfriKids is a partnership between a UK Charity; AfriKids (UK) and a Ghanaian Non Governmental Organisation; AfriKids Ghana.   We have a shared goal which is to alleviate the acute child suffering which rips through the fabric of communities across rural northern Ghana and to open up genuine opportunities to the region’s next generation.  All of our projects are locally owned and delivered in a holistic, effective and sustainable manner.  We operate like a business; our monitoring and evaluation, our financial diligence and our donor feedback are integral to the organisation.   Economic empowerment is the cornerstone of AfriKids; at individual, family, community and regional levels everything we do must be linked to long term financial independence.
Historical Income Generation Total Income 2009 – £1.2 Predicted Income 2010 – £1.7m Increase of 42%
Deutsche Bank  Charity of the Year In 2010
What makes a good Corporate Partnership  Through AfriKids’ eyes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does the DB Charity of the Year Programme Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why did we chose Deutsche Bank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What would be the Challenges? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What were the Opportunities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do not underestimate the amount of work you need to put in You get out what you put in You will need to work very hard
The Process
The Process in Numbers In 2010
Internal Nomination In 2010 ,[object Object],[object Object]
Written Application In 2010 ,[object Object]
Credibility Clear and concise opening Impact and Transparency Round 2 - Application
Something a bit different which will grab people’s attention Large scale high income fundraising event Demonstrable commitment Round 2 - Application Experience
The Interview In 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The AfriKids Promise to Deutsche Bank We promise to Make the most of an incredible fundraising opportunity that will have an enormous impact on AfriKids and our 100,000 beneficiaries Use the funds we raise through Deutsche Bank efficiently, transparently and accountably Ensure that children’s lives are turned around - for good - thanks to Deutsche Bank employees Transform the way your staff engage with and perceive charity, making them feel valued, appreciated and in touch
Public Vote In 2010 ,[object Object],[object Object],[object Object],Finalists Missing People Ovarian Cancer Action The Royal Parks Foundation Marine Conservation AfriKids Georges Appeal  Back Up Trust  Sense International “ A first preference vote will count for 2 votes while a second preference vote will count for 1.  The 2 charities with the highest number of votes at COB September 23rd will become Charities of the Year 2010”
Campaigning Examples In 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contacted every office in the UK
Materials
For the cost of one small programme in the UK we can reach an entire region, we can make those changes now and share them with you as they happen. Making AfriKids one of the Deutsche Bank charities of the year would directly and immediately take kids off the streets, out of the mines and get them into school. Please forget geography, please remember these children deserve to be safe, supported and educated; just as our own are and please vote for AfriKids. Materials
 
The Results In 2010 Marine Conservation came 1st AfriKids came 2 nd Partnerships are announced in mid September to allow for planning before the commencement in January
Next Step October 2009 – Start to Build the Partnership
Run the Partnership  and  Run it Well In 2010
Tips – in the beginning In 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tips – throughout In 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gross Income raised to date through events
Burns Night 2010 Total amount raised: £143,000
Art Auction Total amount raised: £2,130
Take a Load off Projected amount: £10,000
The Experience Projected amount: £100,000
Projected gross income through events
Charity of the Year at Deutsche Bank Historical Trends in Income Generation Projected Income (18 months)
Feedback In 2010 ,[object Object],[object Object],[object Object]
Q  &  A

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Iof Presentation Published Version

  • 1. Employee Fundraising and Charity of the Year: Tips and Trip-Ups from one of the Sector's Most Noteworthy Relationships
  • 2. Listen to what the community knows it needs Empower them to make the necessary changes themselves Ensure absolute sustainability
  • 3. About “ This is sustainability, not as a buzz word, but for real” Sorious Samura, EMMY and BAFTA award winning journalist AfriKids is a partnership between a UK Charity; AfriKids (UK) and a Ghanaian Non Governmental Organisation; AfriKids Ghana.   We have a shared goal which is to alleviate the acute child suffering which rips through the fabric of communities across rural northern Ghana and to open up genuine opportunities to the region’s next generation. All of our projects are locally owned and delivered in a holistic, effective and sustainable manner. We operate like a business; our monitoring and evaluation, our financial diligence and our donor feedback are integral to the organisation.   Economic empowerment is the cornerstone of AfriKids; at individual, family, community and regional levels everything we do must be linked to long term financial independence.
  • 4. Historical Income Generation Total Income 2009 – £1.2 Predicted Income 2010 – £1.7m Increase of 42%
  • 5. Deutsche Bank Charity of the Year In 2010
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Do not underestimate the amount of work you need to put in You get out what you put in You will need to work very hard
  • 13. The Process in Numbers In 2010
  • 14.
  • 15.
  • 16. Credibility Clear and concise opening Impact and Transparency Round 2 - Application
  • 17. Something a bit different which will grab people’s attention Large scale high income fundraising event Demonstrable commitment Round 2 - Application Experience
  • 18.
  • 19.  
  • 20. The AfriKids Promise to Deutsche Bank We promise to Make the most of an incredible fundraising opportunity that will have an enormous impact on AfriKids and our 100,000 beneficiaries Use the funds we raise through Deutsche Bank efficiently, transparently and accountably Ensure that children’s lives are turned around - for good - thanks to Deutsche Bank employees Transform the way your staff engage with and perceive charity, making them feel valued, appreciated and in touch
  • 21.
  • 22.
  • 25. For the cost of one small programme in the UK we can reach an entire region, we can make those changes now and share them with you as they happen. Making AfriKids one of the Deutsche Bank charities of the year would directly and immediately take kids off the streets, out of the mines and get them into school. Please forget geography, please remember these children deserve to be safe, supported and educated; just as our own are and please vote for AfriKids. Materials
  • 26.  
  • 27. The Results In 2010 Marine Conservation came 1st AfriKids came 2 nd Partnerships are announced in mid September to allow for planning before the commencement in January
  • 28. Next Step October 2009 – Start to Build the Partnership
  • 29. Run the Partnership and Run it Well In 2010
  • 30.
  • 31.  
  • 32.
  • 33. Gross Income raised to date through events
  • 34. Burns Night 2010 Total amount raised: £143,000
  • 35. Art Auction Total amount raised: £2,130
  • 36. Take a Load off Projected amount: £10,000
  • 37. The Experience Projected amount: £100,000
  • 38. Projected gross income through events
  • 39. Charity of the Year at Deutsche Bank Historical Trends in Income Generation Projected Income (18 months)
  • 40.
  • 41. Q & A

Notas do Editor

  1. Why did some charities not apply? Massive undertaking, high risk, large resources
  2. Why did some charities not apply? Massive undertaking, high risk, large resources
  3. Why did some charities not apply? Massive undertaking, high risk, large resources
  4. Why did some charities not apply? Massive undertaking, high risk, large resources
  5. Why did some charities not apply? Massive undertaking, high risk, large resources
  6. Make them feel and believe it Honesty Transparency
  7. Why did some charities not apply? Massive undertaking, high risk, large resources
  8. Why did some charities not apply? Massive undertaking, high risk, large resources
  9. Why did some charities not apply? Massive undertaking, high risk, large resources
  10. Why did some charities not apply? Massive undertaking, high risk, large resources
  11. Why did some charities not apply? Massive undertaking, high risk, large resources
  12. Why did some charities not apply? Massive undertaking, high risk, large resources
  13. CHARITY donors are increasingly regarding their giving as they would a stock market investment. Not only do they want to spread a single donation across a portfolio of effective charities, but they also see their gift as an investment in social change and expect regular reports of performance and achievement.
  14. Why did some charities not apply? Massive undertaking, high risk, large resources