1. Velocity of Change:
Adapting for Enterprise Communications
Transformation
OCTOBER 18, 2012
October 17, 2012
Accelerating your business decisions

2. Transforming Business
What is (enterprise) transformation?
The fundamental change to the way a business operates,
whether that be moving into a new market or operating in a new
way.*
It is an approach that attempts to align an organization's activities
relating to people, process and technology more closely with its
business strategy and vision. This fundamental change aims to
meet long-term objectives.
* Cap Gemini website: Business Transformation November 2011.
10/22/2012 Confidential 2

3. Those Who Did And Those Who Didn’t
10/22/2012 Confidential 3

4. Today’s Technology Is Tomorrow’s Flip
% penetration of potential world market
Flip Video – 4 years from hot
start-up to obsolete
Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual
Innovation Diffusion, 2004
10/22/2012 Confidential 4

5. Adapt and Survive
“It is not the strongest of the species that survive, nor the most
intelligent, but the one that is most responsive to change.”
- Charles Darwin
10/22/2012 Confidential 5

6. Enterprise Networks Must Evolve…
“Nearly half of all
enterprise networks
will be obsolete
within 5 years”
10/22/2012 Confidential 6

7. Consumers Leading the Way
Yesterday Today
10/22/2012 Confidential 7

8. Transformation Of Enterprise Communications
Infrastructure Cloud, Mobile, Collaboration
10/22/2012 Confidential 8

9. Today’s Network Must Evolve
• 14 billion global devices connected to networks in 2015
• 183 billion mobile apps downloaded in 2015
• 35 billion terabytes of data stored in the cloud in 2020
10/22/2012 Confidential 9

10. Today’s Network Must Evolve
85% of all new point of sale terminals
shipped in 2016 will be NFC-enabled
By 2015, social
networking will be a more
popular communication
mechanism than voice or
SMS
By 2017, 2.1 billion
people will have
smartphone By 2015, online
video users will
double to just
over 1 billion
people
10/22/2012 10

11. Adapt Or Become Extinct!
2012 - Beyond
10/22/2012 Confidential 11

12. Apple vs RIM (RIP)
VS
10/22/2012 Confidential 12

13. Apple vs RIM – Transform or Die!
120
100
Sales in millions
80
Blackberry
60
iPhone
40 Company iPad
Growth Rate
20
0
2007 2008 2009 2010 2011 2012 (3Q)
iPhone introduced iPad introduced
Jun ‘07 Apr ‘10
10/22/2012 Confidential 13

14. Apple vs RIM - Transform or Die!
2007-2012 Stock Prices
AAPL $666.27 – 10/3/12
$600
$400
RIM Stock
$200 AAPL $199.83 – 12/28/07 Apple Stock
RIMM $116.94 – 11/2/07 RIMM $8.05 – 10/3/12
$0
2007 2008 2009 2010 2011 2012
10/22/2012 Confidential 14

15. Applications & Networks are Colliding
Cloud Mobile Communications Collaboration
10/22/2012 Confidential 15

16. Roadmap to Transformation
Assess | Design | Roadmap | Business Case
• Identify current challenges
• Align initiatives with business objectives
• Create industry-specific roadmap
• Develop business case & TCO/ROI model
10/22/2012 Confidential 16

17. Roadmap to Transformation
Develop | Source | Implement | Manage
• Review internal capabilities
• Conduct & manage RFP/Sourcing
• Develop implementation & rollout plan
• Provide Lifecycle Management
10/22/2012 Confidential 17

18. During This Evolutionary Period…
Remain inflexible and perish
OR…
Adapt and transform
10/22/2012 Confidential 18

19. What is driving your transformation?
“Keep in mind that you cannot control your own future. Your
destiny is not in your hands; it is in the hands of the irrational
consumer and society.
The changes in their needs, desires, and demands will tell you
where you must go. All this means that managers must themselves
feel the pulse of change on a daily, continuous basis.
They should have intense curiosity, observe events, analyze
trends, seek the clues of change, and translate those clues into
opportunities.”
– Michael J. Kami
Author/Former Chief Strategic Planner for IBM & Xerox
10/22/2012 Confidential 19