1. Media Kit
2010

2. Detour is not a regular tour operator. They are a unique online adventure
travel marketplace where travelers can go to find tours offered by
multiple tour operators that practice responsible tourism. Since 2005,
they have offered travelers a place on the web that makes it easy to
choose once in a lifetime tours from top quality, sustainable, and locally
owned travel companies. Detour also offers travelers a way to save
money and get an insiders perspective on their dream travel destination
while local travel companies receive the economic benefits of hosting
international tourists.

3. Why Detour?
•Detour's sells trips from the best tour
Detour knows adventure travel, and operators at local prices
they understand the importance of
sustainability, based on decades of •They utilize decades of experience in
involvement “on the ground” in the international trip operations to screen tour
adventure tourism industry. This operators
experience allows them to select the •Local travel providers set the prices and
best local tour operators in each travelers booking through Detour benefit
destination, and the tour operators that from that pricing
make up their online marketplace
understand what it takes to run great •Vacation dollars benefit the destination,
trips. They have seen first-hand the helping to protect the environment and
damage of improper tourism, as well as improve the lives of local communities
the benefits of sustainable travel, and
utilize that knowledge for their
adventure travel marketplace.

4. Where Does Detour Go?
With Detour's virtual adventure
travel marketplace, adventurers can
find the perfect trip from one of
Detour's pre-screened, top-quality,
local travel providers. Travelers who
book their adventure tours through
Detour have access to amazing
tours in Africa, Central America,
and South America. Best of all, • Feeling the rush of climbing Mount
traveling with these pre-selected Kilimanjaro
tour operators ensures that tourists
•Whitewater rafting on the world-
are promoting true sustainable
famous Pacuare River
travel and eco-tourism practices by
making sure their travel dollars go • Experiencing “Bucket List”
directly back into the local destinations like the Galapagos and
community in the destination. Machu Picchu
• Hiking, rafting, kayaking,
snorkeling, and cultural exchange in
some of the world’s most exciting
destinations

5. For Every Traveler
Detour’s online marketplace offers
an adventure travel catalog of
amazing adventures in exciting
destinations. Conveniently
organized by activity, travelers can
choose adventures based on what
their interests are, for example,
“community based tourism”,
“bicycling”, “snorkeling”, and many
more. Travelers can also sort trips
by length of time, tour cost, and
destination, making it a convenient
and extremely easy way to book an
adventure tour.
.

6. Going Local
All of Detour's travel companies
undergo a rigorous screening process
before they are selected to be a part of
Detour’s marketplace, and are
considered the best in the industry. The
travel providers that sell through
Detour have their headquarters in their
home country, and all practice socially
and environmentally responsible
tourism. When traveling with a truly
local company, travelers reap the
benefits of hearing about personal
experiences, unique insights, and
fascinating anecdotes that only natives
of the destination would know.

7. Sustainable Travel Core Beliefs About
Sustainable Tourism:
Detour has taken the guesswork out of finding eco and
socially-responsible tour operators and is a model for •Tourism should help
sustainable travel. It's a "one-stop shop" where alleviate poverty
travelers can find dream adventure tours while making
socially responsible choices about where their travel •Tourism should promote
dollars are spent. Detour understands that travel can cross-cultural learning
be both good and bad for local communities and
environments, and they are committed to only •Provide financial incentive
promoting adventure tours that have positive effects on for local communities
local communities and the environment.
•Preserve Wilderness
Areas and the environment

8. Media Contacts
Stephanie Moreland
Stephanie@adventuremedianews.com
832.755.7661
Greg Findley
gfindley@detourdestinations.com
720-246-8884 extension 7001