Online Visibility And Advertising For Local Businesses

© Advanced Media Productions AdvMediaProductions.com Agenda Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

© Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic Universal Search PPC/Mobile Search Advertising Organic Image Search Shopping Comparison Search Engines Organic Video Search Other Organic Search Components of Internet Marketing Online Visibility and Advertising for Local Businesses

Search Ad Revenue Share 2008 © Advanced Media Productions AdvMediaProductions.com Source: IAB 2008 Internet Advertising Revenue Report Online Visibility and Advertising for Local Businesses $405 2% Email Marketing $1,683 7% Referrals/Lead Generation $3,174 14% Classified $387 2% ,[object Object],$734 3% - Digital video $1,642 7% - Rich media $4,877 21% - Banner ads $7,640 33% Display-related ads $10,546 45% Search 2008 Revenue (In Millions) FY 2008 Share

© Advanced Media Productions AdvMediaProductions.com “ Types” of Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Visibility and Advertising for Local Businesses

Mobile Search Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Advanced Media Productions AdvMediaProductions.com

Organic Mobile Search Online Visibility and Advertising for Local Businesses Mobile Web Search Results Mobile Local Search Results © Advanced Media Productions AdvMediaProductions.com

© Advanced Media Productions AdvMediaProductions.com Google – PPC Search Expanded Plus Box Results Normal PPC Results Google AdWords Product Plusbox (Beta) Plus Box Expanded Online Visibility and Advertising for Local Businesses

Google Mobile PPC Search Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],© Advanced Media Productions AdvMediaProductions.com

Local Search Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google – Local Organic Map Results Online Visibility and Advertising for Local Businesses

© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],Google - PPC Local Business Ads Online Visibility and Advertising for Local Businesses

© Advanced Media Productions AdvMediaProductions.com Google - Local Organic Web Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Visibility and Advertising for Local Businesses

Social Media Marketing Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Defining Social Media Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Applications Online Visibility and Advertising for Local Businesses

© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tips for Using Social Media Online Visibility and Advertising for Local Businesses

© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking Site Building Blocks Online Visibility and Advertising for Local Businesses

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Viral Marketing “Tools” Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

Mini-Feed Ads Wall Post Status Update Facebook Profile Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

Facebook Pages Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

© Advanced Media Productions AdvMediaProductions.com Promoting the Facebook Page Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

© Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Google Crawl Online Visibility and Advertising for Local Businesses Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images

© Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Online Visibility and Advertising for Local Businesses Posting

What is Twitter? Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Advanced Media Productions AdvMediaProductions.com

Twitter “Tweets” Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com Direct tweet Retweet General tweet (with shortened URL)

Twitter Custom Profile Online Visibility and Advertising for Local Businesses © Advanced Media Productions AdvMediaProductions.com

© Advanced Media Productions AdvMediaProductions.com Twitter for Online Marketing and Customer Service Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

© Advanced Media Productions AdvMediaProductions.com Twitter for Online Marketing and Customer Service Online Visibility and Advertising for Local Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]

Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Online Visibility and Advertising for Local Businesses

Online Visibility And Advertising For Local Businesses

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Online Visibility And Advertising For Local Businesses