Michael Altendorf presents the next big things in internet technology at the NOAH Conference '13.

1. THE NEXT BIG THINGS IN INTERNET TECHNOLOGY
Mobile, Search, Personalization, Big Data and Video on Demand
Michael Altendorf
NOAH Conference 2013

2. OUR VISION
Providing the worldwide leading
technology platform for the personalized web
FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA

3. ABOUT US
#1 platform in real time personalization and customer intelligence solutions
 Founded 2009 by Michael Altendorf
& Dr Cyrille Waguet
 More than 75 Tech & Media experts from SAP,
Google, Microsoft, Adobe, WPP & IBM
 3 Investment Rounds - in 2009, 2011, 2013
 Headquarter in Mannheim
 Teams in Europe and the US

4. WORLDWIDE PRESENCE
Global Reach of Services
HQ MANNHEIM
LONDON
NEW YORK
BERLIN
AMSTERDAM
ZURICH
PARIS
SILICON VALLEY
BARCELONA
MILAN

5. THE GLOBAL PARTNER NETWORK
Global Reach of Services
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6. THE NEXT
BIG THINGS
IN
INTERNET
TECHNOLOGY

7. BIG DATA IS EVERYWHERE
online, offline, in your car, your house or comes from your body

8. MACHINE LEARNING CHANGES THE GAME
Graph databases for high volume enable the new possibilities
INTEREST / KNOWLEDGE GRAPH
ON SEARCH
+
SOCIAL GRAPH ON FACEBOOK
+
PRODUCT GRAPH
 The key is to combine the
data to generate added value

9. MOBILE, TABLET, WEB OR TV?
Is there any difference but the screen size?
Only the display size is different!
3-5“
7-10“
20-30“
40-60“
 Each one has multitouch, gesture recognition and a similar operation system
 Hardware becomes commodity
 „Seamless“ Integration between devices and multi-device tracking – Google and Apple will be the
leaders

10. MOBILE, TABLET, WEB OR TV?
Is there any difference but the screen size?

11. PERSONALIZATION IS KEY TO MAKE DATA USABLE
Already changes the game for eCommerce players today
1
Use the power
of Big Data
2
Adtelligence
Personalization Cloud
3
Generate
Personalized UX
4
Earn more Money
Web
30-50%
Product Data
Mobile
uplift
Finance Data
Tablet
3rd party Data
CRM Data
TV
Location Data
Aggregate
In Memory Data Matching
Real-time User Experiences
Generate more revenue

12. NEXT BIG THINGS IN INTERNET TECHNOLOGY
Mobile, Search, Personalization, Big Data and Video on Demand
Time:
Company:
Topic:
Speaker:
14.50
Next big things
in internet technology
Michael Altendorf
15.00
Digitalizing the garage
service market
Alberto Sanz
15.10
Mobile
Drastically increasing
conversion and retention
Jean Laurent Wotton
Dr. Andreas Schräder
15.20
Destination Services
The Creation of a Formerly
“Unviable” Market
15.30
Increase Revenues
With ultra-personalization
Stefan Längin
15.40
Opportunities in Google+
Gero Graf
15.50
How to make money
from online video
Kai Henniges
CEO
CEO
Co-founder
Group Senior Director
International, Mobile and New
Ventures
VP Europe
Head of Google+
CEO & Co- Founder

13. THANK YOU!
Michael Altendorf
ma@adtelligence.de