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STATUS OF THE
HALAL INDUSTRY
by:
Y.B. Dato’ Sri Mustapa Mohamed
Minister of International Trade and Industry
2 February 2016
‘Driving Transformation, Powering Growth’
2
The global interest in Halal is growing
UAE: Aim to be the Sharia-
compliant centre of the world.
Focus will be on Islamic
Banking and Halal businesses
Japan : Halal as one of the
key source of contributors to
Japan’s economy by 2020
Brazil: World’s second top
exporter of meat and poultry to
Muslim-majority countries after
the Australia
USA: Halal market is
estimated at USD18 billion
UK: Halal food imports are
valued at about GBP18 billion
per annum.
China: Set to become the net
importer of food products,
including Halal F&B by the next
decade
Malaysia: Halal exports in
2014 were more than USD11
billion. Largest exporter of Halal
ingredients. Export
destinations: China, USA,
Indonesia and Japan
Thailand: The domestic halal
food market grows around 20
percent a year. 8,000
companies involved in halal
food production
Malaysia is still
the leader
Source: Global Islamic Economic Report
(Thompson & Reuters)
3
Malaysia
• Proper ecosystem
• Proper industry development framework
• Dedicated government agencies
• Diverse (food, non-food and services)
• Comprehensive and reliable data /
information through the Global Halal
Support Centre i.e. Halal exports,
investment, employment, establishment
etc.
Others
• Focus on production and certification
• Not available
• Except UAE, the rest led by NGOs /
religious bodies
• Concentrate on food and meat products
• Little data available
Only Malaysia has a comprehensive
institutional framework to drive Halal
development agenda
4
It’s a collaborative effort among the key
stakeholders
Investment
Promotion
Export Promotion
SME Development
FOCAL POINT Certification &
Enforcement
Standards
Development
PRIME MINISTER’S DEPARTMENT
5
Employment in Halal
Number of
exporters (SMEs)
Halal export revenue
Macro-economic KPIs (2020)
2
3
1
A new source of economic
growth
Global reference centre for Halal integrity
(Standards, Certification, Training, etc.)
Specialty
Processed
Food
Cosmetics
and
Personal
Care
Ingredients Livestock
Legislation and
regulatory framework
Human capital
Physical
infrastructure and
connectivity
Funding and
incentives
Industry standards
and certification
Public sector
delivery system
Services –
logistics,
Tourism,
Healthcare
The development framework
Achievements
(2015)
= RM19 billion
= 300,000 jobs
= 1,600 companies
RM42 billion
218,000 jobs
800
companies
HIMP 2006 - 2020: Target and Achievement
Forecasted
Note: 206,000 in 2014
Note: 700 in 2014
6
Halal Companies in Malaysia: 5,726
2336
3320
4443
5415
2011 2012 2013 2014 2015
Number of Halal Certified
Companies
33%
67%
2014
Bumiputera Non Bumiputera
32%
68%
2015
By ownership
Source: Bahagian Hab Halal JAKIM
5,726
• Major products certified halal in 2015:
• Food products - 76.87%
• Non-Food Products - 23.13%
7
24
32
33
38
2011
RM billion
Key Export Destinations
China
Singapore
United States
Indonesia
Japan
RM4.0 billion
RM3.4 billion
RM2.4 billion
RM2.3 billion
RM1.9 billion
Food & beverages
Cosmetic & Personal Care
Industrial Chemical
Main products Value
Ingredients
Palm Oil Derivatives
Halal Export (2015f): RM42 billion
Forecast
2012 2013 2014 2015
Source: Halal Product Statistic Coordination
Committee
+11% increase compared to
2014
42
RM1.3b
RM0.03b
RM0.1b
RM1.7b
RM0.9b
Investment in Halmas Halal
Park:
RM10.6 billion
• Foreign : RM5.6 billion (27 companies)
• Domestic: RM5.0 billion (105 companies)
• Full income tax exemption for 10 years
• Import duty exemption
• Double deduction on qualifying expenditure
Main incentives for Halal players:
Main new investors in
2015:
8
Success Stories: Investment
RM552 million
RM323 million
RM150 million
RM100 million
FOOD
Since 2010
9
Success Stories: HALMAS Status Halal Park
Parks
Techpark @ Enstek
Key Halal Parks
4,312
Investment (2010 – 2015)
RM million
Selangor Halal Hub 1,805
Tanjung Manis Halal Hub 1,802
POIC Tanjung Langsat
PKFZ Halal Flagship Zone
Penang International Halal
Park
1,466
575
484
Melaka Halal Park 119
2
3
1
5
6
4
7
Others 3648
10
Success Stories: Local Large Corporations
RM1 billion sales in 2015
• 5 shops and 11 Halal kiosks
• 25,000 stalls
RM350 million sales in 2014
• Footprint in USA, Japan and
Australia
• 4,000 employment
RM320 million sales in 2014
• Footprint in Thailand, Philippines,
Singapore, Indonesia and British
Virgin Island
RM3.9 billion sales in 2014
• 1,266 outlets (Singapore,
Brunei, Cambodia and India)
11
Success Stories: MNCs
Make Malaysia as Halal Centre of Excellence
• 7 Nestle Halal factories in Malaysia.
• 150 Nestle Halal factories globally – exporting to more than 50
countries.
• “World first Halal Vaccine production facility in Malaysia”
• RM550 million investment in Halal Park
• RM300 million investment in Halal Park.
• 600 employment created.
• RM500 million investment in Halal Park.
• 150 employment created
• RM1.2 billion investment in Halal Park.
• 800 employment created.
Key MNCs
12
Out of 2,400 companies participated,
40% reported double digit growth.
Activities
Halal and Global Best Practices
Equipping the workforce with the right
knowledge, skills & tools
Business Linkages
Creating demand, connecting
opportunities and facilitating trade
Access to Financing
Providing advisory and facilitating
financing application
Branding and Promotions
Increasing consumers’ confidence
and strengthening halal value
proposition
Success Stories: Halal Business Transformation (SME)
A nurturing programme for local Halal companies -
Increase competitiveness and business performance
Achievement
13
Success Stories: SMEs under HBT
Akmal Food
100%
Contract Received:
• Tesco
• GIANT,
• AEON Jusco
• AEON Big,
• Mydin
Sales:
(2012 vs 2014)
Hajjah Aminah
87%
Contract Received:
• GIANT,
• AEON
Anjaad Manufacturing
Contract Received:
• AEON Jusco
• Mydin
57%
Sales:
(2012 vs 2014)
Sales:
(2012 vs 2014)
Fatihah Frozen
Contract Received:
• Tesco
• GIANT
• AEON Big
• Mydin
17%
Sales:
(2012 vs 2014)
Ryverra Chocolate
Contract Received:
• Mydin
• AEON 23%
Sales:
(2012 vs 2014)
14
Knowledge Gathering
Knowledge Analysis
Knowledge
Dissemination
One Touch Point
Services Offered
33 million global visitors’ (physical & on-
line) utilization:
150 COUNTRIES
Launched by the YBM in
2012
New Products:
Achievement:
Success Stories: Global Halal Support Centre
GHSC positions
Malaysia as the
Global Reference
Centre for the world
HALAL IP
EXCHANGE
HALAL EMPLOYMENT
PORTAL
Objective:
Note: 32 million in 2014
15
Partners
To increase the number of knowledgeable personnel in
sharia compliance, industry and science
Achievement
7,500 Halal Knowledge Personnel
Success Stories: Halal Talent Development
Objective
16
Halal Certification Bodies
Source: Bahagian Hab Halal JAKIM
• There are about 200 different Halal
certifications available globally. The
majority of certifications stems from
Asia Pacific countries
• As of January 2016, JAKIM has
recognised 54 Foreign CBs from 32
countries covering all regions. 8
CBs from Australia and 2 from New
Zealand
• Products and goods certified by those
CBs are allowed to be exported and
marketed in Malaysia under Trade
Descriptions Act (Certification and
Marking of Halal Order) 2011
17
Going Forward RMK-11
18
FOCAL POINT Institution for Industry Development
INDUSTRY
DEVELOPMENT
FOCAL POINT
COORDINATION
OF AGENCIES
SUPPORT FUNCTION
IN HALAL SERVICES
Key Roles Details
Central implementation agency for key industry
development initiatives
• Oversees implementation of development initiatives
• Works with relevant authorities and companies to
address gaps identified
• Promotes industries and liaises with investors and
other relevant parties
Referral agency for implementation of initiatives
• Specifies key agencies involved and outlines roles and
responsibilities of each
Coordinates the agencies’ activities and
organizes discussion sessions (e.g. R&D
Advisory Council etc.)
Branding and promotion of products/industries
and of Halal
Training and consultancy services in Halal to
support certification
1)
2)
1)
2)
1)
19
Governance Structure
JAWATANKUASA KHAS KABINET
PEMBANGUNAN & PENGURUSAN
INDUSTRI HALAL MALAYSIA
JAWATANKUASA KHAS KABINET
PEMBANGUNAN & PENGURUSAN
INDUSTRI HALAL MALAYSIA
DEPUTY PRIME MINISTERDEPUTY PRIME MINISTER
Secretariat:
JAKIM &
MITI (HDC)
Secretariat:
JAKIM &
MITI (HDC)
Secretariat:
JAKIM &
MITI (HDC)
Secretariat:
JAKIM &
MITI (HDC)
JAWATANKUASA PEMANDU
INDUSTRI HALAL MALAYSIA
JAWATANKUASA PEMANDU
INDUSTRI HALAL MALAYSIA
MINISTER IN PRIME MINISTER’S DEPARTMENT &
MINISTER OF INTERNATIONAL TRADE AND
INDUSTRY
MINISTER IN PRIME MINISTER’S DEPARTMENT &
MINISTER OF INTERNATIONAL TRADE AND
INDUSTRY
JAWATANKUASA
PENASIHAT PENSIJILAN
HALAL
JAWATANKUASA
PENASIHAT PENSIJILAN
HALAL
Secretariat: JAKIMSecretariat: JAKIM
DIRECTOR GENERAL
OF JAKIM
DIRECTOR GENERAL
OF JAKIM
JAWATANKUASA
PENASIHAT
PEMBANGUNAN
INDUSTRI HALAL
JAWATANKUASA
PENASIHAT
PEMBANGUNAN
INDUSTRI HALAL
Secretariat: HDCSecretariat: HDC
SECRETARY
GENERAL OF MITI
SECRETARY
GENERAL OF MITI
Tier 1
Tier 2
Tier 3
20
Halal Malaysia Internationalisation
Desired Outcome
Malaysia as the
Global Reference Centre
Malaysia as the global
leader in the innovation,
production and trade of a
number of Halal-related
sectors
Integrity
• Development of Global Talent
• Employment for the Halal
Industry
• Leadership in Halal knowledge
Industry Development
• Halal Investment fund
• End-to-end Pipeline Management
• Bumiputera Economic Community
Agenda
• Halal Innovation
• Halal Investment Promotion
• Halal Trade
Brand Development
• Positioning leadership in Halal
Hosted by:
Organised by:
21
22
Dubbed the biggest international halal event, World
Halal Week brings together industry players,
certifiers, scholars, academics and consumers in
three key events: the Malaysia International Halal
Showcase (MIHAS), the World Halal Week
Conference (WHC) and the International Halal
Certification Bodies Convention.
When : 28 March – 2 April 2016
Where: Kuala Lumpur Convention Centre
Theme: Beyond The Economy
OVERVIEW
23
24
HALAL CERTIFICATION
BODIES CONVENTION
The 7th JAKIM International Halal Certification Bodies
Convention will convene more than 55 JAKIM
recognised Halal certification bodies (CBs), which is
meant to strengthen cordial relationship, and
exchange opinions on Halal certification issues based
on the Malaysian Halal Standard and experience.
When: 28 – 29 March 2016 (Monday – Tuesday)
Where: Marriot Putrajaya Hotel
Theme: Towards New Dimension of Halal
Target Audience: Recognize Halal Certification Bodies
25
1
Date 30 March – 2 April 2016 (Wednesday – Saturday)
Time 10.00 am – 7.00 pm
Venue Exhibition Hall 1-6, Ground Floor, KLCC
Format Trade fair
Hosted by Ministry of International Trade and Industry (MITI)
Organised by Malaysia External Trade Development Corporation (MATRADE)
Managed by Shapers Malaysia Sdn. Bhd. (SHAPERS)
In Association with Halal Industry Development Corporation (HDC) and Department of
Islamic Development Malaysia (JAKIM)
Sectors represented Halal Consumables, Halal Certified Premises, Non-Food Products
& Services, Food Packaging, Machinery & Catering Equipment,
Government Agencies & Associations, Islamic Investment, Banking
& Takaful
Expected Companies • 550 companies (484 companies confirmed as at 29 Jan 2016)
Expected Visitors • 25,000 people
Expected Booths • 640 booths
Expected Countries • 28 countries
Expected Visiting Countries • 67 countries
FAST FACTS ON MIHAS 2016
26
27
MIHAS 2016 (as of 20 January)
Total Number of Booths 543 booths
Local Booths 260 booths
International Booths 283 booths
Total Booths Offered 640 booths
Total Number of
Companies
484 companies
Local Companies 204 companies
Bumiputera Companies 133 companies
Non-Bumi Companies 71 companies
International Companies 280 companies
MIHAS 2016
30 MARCH – 2 APRIL
Kuala Lumpur Convention Centre, KLCC
“EXPERIENCE HALAL”
MIHAS 2016 (as of 20 January)
No of
Participating
Countries
25 countries
Major
Participating
Countries
• Thailand (56 companies)
• China (34 companies)
• Indonesia (30 companies)
• Taiwan (28 companies)
• South Africa (26 companies)
28
OIC @ MIHAS 2016
TOTAL 53
Iran 16
Turkey 16
Palestine 8
Pakistan 6
Bangladesh 4
Saudi Arabia 2
Tunisia 1
ASEAN @ MIHAS 2016
TOTAL 303
Malaysia 204
Thailand 56
Indonesia 30
Philippines 8
Vietnam 4
Singapore 1
MIHAS 2016
30 MARCH – 2 APRIL
Kuala Lumpur Convention Centre, KLCC
“EXPERIENCE HALAL”
29
30
31
FAST FACTS ON WHC 2016
Date 30 March – 31 March 2016 (Wednesday – Thursday)
Time 10.00am – 7.00 pm
Venue Ballroom 2, Level 3, Kuala Lumpur Convention Centre
Theme Halal at the Forefront of Economic and Social Change
Format Main Conference with Ministerial Panel, Ambassadors Panel,
Special Address Session, Plenary Sessions on specific
components and emerging areas and Business Networking
Galleria.
Hosted by Ministry of International Trade and Industry (MITI)
Organised by Halal Industry Development Corporation (HDC)
In Association with • Malaysia External Trade Development Corporation
(MATRADE)
• Department of Islamic Development Malaysia (JAKIM)
Expected
Participants
Targeted to attract close to 1,000 participants from more than
50 countries
32
OUTCOME FROM WHC 2015
• 1 - 2 April 2015.
• The WHC 2015 theme “Halal Economy: A Profitable Convergence” demonstrates
the importance of the “know how” on converging the Halal industry and the Islamic
finance. The conference comprised six subject-focused forums featuring intensive
and empowering dialogues with 80 influential speakers to map out future global
Halal developments.
• Attended by 1,341 high profile delegates from 54 countries including H.E. Mr.
Nurettin Canikli, Minister of Customs and Trade of Turkey, H.E. Dr. Rashid Ahmed
Mohamed Bin Fahad, Minister of Environment and Water of United Arab Emirates
and H.E. Mrs. Apiradi Tantraporn, Deputy Minister of Commerce of Thailand.
• Halal Excellence Award was presented at the Appreciation Dinner to honor an
organization that has excelled and contributed significantly to the growth of the halal
industry. Chemical Company of Malaysia Berhad (CCM) was the recipient for Halal
Excellence Award.
• PR Value garnered: RM 15 million
33
Australia
Fiji Islands
Papua New Guinea
Solomon Islands
Canada
USA
Argentina
Brazil
Chile
Uruguay
Bangladesh
India
Maldives
Pakistan
Sri Lanka
Ecuador
Austria
Belgium
Bosnia Herzegovina
Denmark
Georgia
Romania
Russia
UK
China
Japan
Korea
Taiwan
Brunei
Indonesia
Laos Philippines
Singapore
Thailand
Vietnam
Azerbaijan
Iran
Kuwait
Kyrgyz
Qatar
Saudi Arabia
Turkey
UAE
Yemen
Egypt
Ghana
Lesotho
Libya
South Africa
Zambia
Zimbabwe
Malaysian Delegates International Delegates Total
820 521 1,341
WHC 2015
CONFERENCE DELEGATES (1,341)
34
35
36
Thank you
MITI AGENCIES
Ministry of International Trade and Industry
No. 7, Menara MITI,
Jalan Sultan Haji Ahmad Shah,
50480 Kuala Lumpur, Malaysia.
Tel: 603-8000 8000 | Fax: 603-6201 2337
Email: webmiti@miti.gov.my | Website: www.miti.gov.my
Special thanks to:

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Status of the Halal Industry 2016

  • 1. STATUS OF THE HALAL INDUSTRY by: Y.B. Dato’ Sri Mustapa Mohamed Minister of International Trade and Industry 2 February 2016 ‘Driving Transformation, Powering Growth’
  • 2. 2 The global interest in Halal is growing UAE: Aim to be the Sharia- compliant centre of the world. Focus will be on Islamic Banking and Halal businesses Japan : Halal as one of the key source of contributors to Japan’s economy by 2020 Brazil: World’s second top exporter of meat and poultry to Muslim-majority countries after the Australia USA: Halal market is estimated at USD18 billion UK: Halal food imports are valued at about GBP18 billion per annum. China: Set to become the net importer of food products, including Halal F&B by the next decade Malaysia: Halal exports in 2014 were more than USD11 billion. Largest exporter of Halal ingredients. Export destinations: China, USA, Indonesia and Japan Thailand: The domestic halal food market grows around 20 percent a year. 8,000 companies involved in halal food production Malaysia is still the leader Source: Global Islamic Economic Report (Thompson & Reuters)
  • 3. 3 Malaysia • Proper ecosystem • Proper industry development framework • Dedicated government agencies • Diverse (food, non-food and services) • Comprehensive and reliable data / information through the Global Halal Support Centre i.e. Halal exports, investment, employment, establishment etc. Others • Focus on production and certification • Not available • Except UAE, the rest led by NGOs / religious bodies • Concentrate on food and meat products • Little data available Only Malaysia has a comprehensive institutional framework to drive Halal development agenda
  • 4. 4 It’s a collaborative effort among the key stakeholders Investment Promotion Export Promotion SME Development FOCAL POINT Certification & Enforcement Standards Development PRIME MINISTER’S DEPARTMENT
  • 5. 5 Employment in Halal Number of exporters (SMEs) Halal export revenue Macro-economic KPIs (2020) 2 3 1 A new source of economic growth Global reference centre for Halal integrity (Standards, Certification, Training, etc.) Specialty Processed Food Cosmetics and Personal Care Ingredients Livestock Legislation and regulatory framework Human capital Physical infrastructure and connectivity Funding and incentives Industry standards and certification Public sector delivery system Services – logistics, Tourism, Healthcare The development framework Achievements (2015) = RM19 billion = 300,000 jobs = 1,600 companies RM42 billion 218,000 jobs 800 companies HIMP 2006 - 2020: Target and Achievement Forecasted Note: 206,000 in 2014 Note: 700 in 2014
  • 6. 6 Halal Companies in Malaysia: 5,726 2336 3320 4443 5415 2011 2012 2013 2014 2015 Number of Halal Certified Companies 33% 67% 2014 Bumiputera Non Bumiputera 32% 68% 2015 By ownership Source: Bahagian Hab Halal JAKIM 5,726 • Major products certified halal in 2015: • Food products - 76.87% • Non-Food Products - 23.13%
  • 7. 7 24 32 33 38 2011 RM billion Key Export Destinations China Singapore United States Indonesia Japan RM4.0 billion RM3.4 billion RM2.4 billion RM2.3 billion RM1.9 billion Food & beverages Cosmetic & Personal Care Industrial Chemical Main products Value Ingredients Palm Oil Derivatives Halal Export (2015f): RM42 billion Forecast 2012 2013 2014 2015 Source: Halal Product Statistic Coordination Committee +11% increase compared to 2014 42 RM1.3b RM0.03b RM0.1b RM1.7b RM0.9b
  • 8. Investment in Halmas Halal Park: RM10.6 billion • Foreign : RM5.6 billion (27 companies) • Domestic: RM5.0 billion (105 companies) • Full income tax exemption for 10 years • Import duty exemption • Double deduction on qualifying expenditure Main incentives for Halal players: Main new investors in 2015: 8 Success Stories: Investment RM552 million RM323 million RM150 million RM100 million FOOD Since 2010
  • 9. 9 Success Stories: HALMAS Status Halal Park Parks Techpark @ Enstek Key Halal Parks 4,312 Investment (2010 – 2015) RM million Selangor Halal Hub 1,805 Tanjung Manis Halal Hub 1,802 POIC Tanjung Langsat PKFZ Halal Flagship Zone Penang International Halal Park 1,466 575 484 Melaka Halal Park 119 2 3 1 5 6 4 7 Others 3648
  • 10. 10 Success Stories: Local Large Corporations RM1 billion sales in 2015 • 5 shops and 11 Halal kiosks • 25,000 stalls RM350 million sales in 2014 • Footprint in USA, Japan and Australia • 4,000 employment RM320 million sales in 2014 • Footprint in Thailand, Philippines, Singapore, Indonesia and British Virgin Island RM3.9 billion sales in 2014 • 1,266 outlets (Singapore, Brunei, Cambodia and India)
  • 11. 11 Success Stories: MNCs Make Malaysia as Halal Centre of Excellence • 7 Nestle Halal factories in Malaysia. • 150 Nestle Halal factories globally – exporting to more than 50 countries. • “World first Halal Vaccine production facility in Malaysia” • RM550 million investment in Halal Park • RM300 million investment in Halal Park. • 600 employment created. • RM500 million investment in Halal Park. • 150 employment created • RM1.2 billion investment in Halal Park. • 800 employment created. Key MNCs
  • 12. 12 Out of 2,400 companies participated, 40% reported double digit growth. Activities Halal and Global Best Practices Equipping the workforce with the right knowledge, skills & tools Business Linkages Creating demand, connecting opportunities and facilitating trade Access to Financing Providing advisory and facilitating financing application Branding and Promotions Increasing consumers’ confidence and strengthening halal value proposition Success Stories: Halal Business Transformation (SME) A nurturing programme for local Halal companies - Increase competitiveness and business performance Achievement
  • 13. 13 Success Stories: SMEs under HBT Akmal Food 100% Contract Received: • Tesco • GIANT, • AEON Jusco • AEON Big, • Mydin Sales: (2012 vs 2014) Hajjah Aminah 87% Contract Received: • GIANT, • AEON Anjaad Manufacturing Contract Received: • AEON Jusco • Mydin 57% Sales: (2012 vs 2014) Sales: (2012 vs 2014) Fatihah Frozen Contract Received: • Tesco • GIANT • AEON Big • Mydin 17% Sales: (2012 vs 2014) Ryverra Chocolate Contract Received: • Mydin • AEON 23% Sales: (2012 vs 2014)
  • 14. 14 Knowledge Gathering Knowledge Analysis Knowledge Dissemination One Touch Point Services Offered 33 million global visitors’ (physical & on- line) utilization: 150 COUNTRIES Launched by the YBM in 2012 New Products: Achievement: Success Stories: Global Halal Support Centre GHSC positions Malaysia as the Global Reference Centre for the world HALAL IP EXCHANGE HALAL EMPLOYMENT PORTAL Objective: Note: 32 million in 2014
  • 15. 15 Partners To increase the number of knowledgeable personnel in sharia compliance, industry and science Achievement 7,500 Halal Knowledge Personnel Success Stories: Halal Talent Development Objective
  • 16. 16 Halal Certification Bodies Source: Bahagian Hab Halal JAKIM • There are about 200 different Halal certifications available globally. The majority of certifications stems from Asia Pacific countries • As of January 2016, JAKIM has recognised 54 Foreign CBs from 32 countries covering all regions. 8 CBs from Australia and 2 from New Zealand • Products and goods certified by those CBs are allowed to be exported and marketed in Malaysia under Trade Descriptions Act (Certification and Marking of Halal Order) 2011
  • 18. 18 FOCAL POINT Institution for Industry Development INDUSTRY DEVELOPMENT FOCAL POINT COORDINATION OF AGENCIES SUPPORT FUNCTION IN HALAL SERVICES Key Roles Details Central implementation agency for key industry development initiatives • Oversees implementation of development initiatives • Works with relevant authorities and companies to address gaps identified • Promotes industries and liaises with investors and other relevant parties Referral agency for implementation of initiatives • Specifies key agencies involved and outlines roles and responsibilities of each Coordinates the agencies’ activities and organizes discussion sessions (e.g. R&D Advisory Council etc.) Branding and promotion of products/industries and of Halal Training and consultancy services in Halal to support certification 1) 2) 1) 2) 1)
  • 19. 19 Governance Structure JAWATANKUASA KHAS KABINET PEMBANGUNAN & PENGURUSAN INDUSTRI HALAL MALAYSIA JAWATANKUASA KHAS KABINET PEMBANGUNAN & PENGURUSAN INDUSTRI HALAL MALAYSIA DEPUTY PRIME MINISTERDEPUTY PRIME MINISTER Secretariat: JAKIM & MITI (HDC) Secretariat: JAKIM & MITI (HDC) Secretariat: JAKIM & MITI (HDC) Secretariat: JAKIM & MITI (HDC) JAWATANKUASA PEMANDU INDUSTRI HALAL MALAYSIA JAWATANKUASA PEMANDU INDUSTRI HALAL MALAYSIA MINISTER IN PRIME MINISTER’S DEPARTMENT & MINISTER OF INTERNATIONAL TRADE AND INDUSTRY MINISTER IN PRIME MINISTER’S DEPARTMENT & MINISTER OF INTERNATIONAL TRADE AND INDUSTRY JAWATANKUASA PENASIHAT PENSIJILAN HALAL JAWATANKUASA PENASIHAT PENSIJILAN HALAL Secretariat: JAKIMSecretariat: JAKIM DIRECTOR GENERAL OF JAKIM DIRECTOR GENERAL OF JAKIM JAWATANKUASA PENASIHAT PEMBANGUNAN INDUSTRI HALAL JAWATANKUASA PENASIHAT PEMBANGUNAN INDUSTRI HALAL Secretariat: HDCSecretariat: HDC SECRETARY GENERAL OF MITI SECRETARY GENERAL OF MITI Tier 1 Tier 2 Tier 3
  • 20. 20 Halal Malaysia Internationalisation Desired Outcome Malaysia as the Global Reference Centre Malaysia as the global leader in the innovation, production and trade of a number of Halal-related sectors Integrity • Development of Global Talent • Employment for the Halal Industry • Leadership in Halal knowledge Industry Development • Halal Investment fund • End-to-end Pipeline Management • Bumiputera Economic Community Agenda • Halal Innovation • Halal Investment Promotion • Halal Trade Brand Development • Positioning leadership in Halal
  • 22. 22 Dubbed the biggest international halal event, World Halal Week brings together industry players, certifiers, scholars, academics and consumers in three key events: the Malaysia International Halal Showcase (MIHAS), the World Halal Week Conference (WHC) and the International Halal Certification Bodies Convention. When : 28 March – 2 April 2016 Where: Kuala Lumpur Convention Centre Theme: Beyond The Economy OVERVIEW
  • 23. 23
  • 24. 24 HALAL CERTIFICATION BODIES CONVENTION The 7th JAKIM International Halal Certification Bodies Convention will convene more than 55 JAKIM recognised Halal certification bodies (CBs), which is meant to strengthen cordial relationship, and exchange opinions on Halal certification issues based on the Malaysian Halal Standard and experience. When: 28 – 29 March 2016 (Monday – Tuesday) Where: Marriot Putrajaya Hotel Theme: Towards New Dimension of Halal Target Audience: Recognize Halal Certification Bodies
  • 25. 25
  • 26. 1 Date 30 March – 2 April 2016 (Wednesday – Saturday) Time 10.00 am – 7.00 pm Venue Exhibition Hall 1-6, Ground Floor, KLCC Format Trade fair Hosted by Ministry of International Trade and Industry (MITI) Organised by Malaysia External Trade Development Corporation (MATRADE) Managed by Shapers Malaysia Sdn. Bhd. (SHAPERS) In Association with Halal Industry Development Corporation (HDC) and Department of Islamic Development Malaysia (JAKIM) Sectors represented Halal Consumables, Halal Certified Premises, Non-Food Products & Services, Food Packaging, Machinery & Catering Equipment, Government Agencies & Associations, Islamic Investment, Banking & Takaful Expected Companies • 550 companies (484 companies confirmed as at 29 Jan 2016) Expected Visitors • 25,000 people Expected Booths • 640 booths Expected Countries • 28 countries Expected Visiting Countries • 67 countries FAST FACTS ON MIHAS 2016 26
  • 27. 27
  • 28. MIHAS 2016 (as of 20 January) Total Number of Booths 543 booths Local Booths 260 booths International Booths 283 booths Total Booths Offered 640 booths Total Number of Companies 484 companies Local Companies 204 companies Bumiputera Companies 133 companies Non-Bumi Companies 71 companies International Companies 280 companies MIHAS 2016 30 MARCH – 2 APRIL Kuala Lumpur Convention Centre, KLCC “EXPERIENCE HALAL” MIHAS 2016 (as of 20 January) No of Participating Countries 25 countries Major Participating Countries • Thailand (56 companies) • China (34 companies) • Indonesia (30 companies) • Taiwan (28 companies) • South Africa (26 companies) 28
  • 29. OIC @ MIHAS 2016 TOTAL 53 Iran 16 Turkey 16 Palestine 8 Pakistan 6 Bangladesh 4 Saudi Arabia 2 Tunisia 1 ASEAN @ MIHAS 2016 TOTAL 303 Malaysia 204 Thailand 56 Indonesia 30 Philippines 8 Vietnam 4 Singapore 1 MIHAS 2016 30 MARCH – 2 APRIL Kuala Lumpur Convention Centre, KLCC “EXPERIENCE HALAL” 29
  • 30. 30
  • 31. 31
  • 32. FAST FACTS ON WHC 2016 Date 30 March – 31 March 2016 (Wednesday – Thursday) Time 10.00am – 7.00 pm Venue Ballroom 2, Level 3, Kuala Lumpur Convention Centre Theme Halal at the Forefront of Economic and Social Change Format Main Conference with Ministerial Panel, Ambassadors Panel, Special Address Session, Plenary Sessions on specific components and emerging areas and Business Networking Galleria. Hosted by Ministry of International Trade and Industry (MITI) Organised by Halal Industry Development Corporation (HDC) In Association with • Malaysia External Trade Development Corporation (MATRADE) • Department of Islamic Development Malaysia (JAKIM) Expected Participants Targeted to attract close to 1,000 participants from more than 50 countries 32
  • 33. OUTCOME FROM WHC 2015 • 1 - 2 April 2015. • The WHC 2015 theme “Halal Economy: A Profitable Convergence” demonstrates the importance of the “know how” on converging the Halal industry and the Islamic finance. The conference comprised six subject-focused forums featuring intensive and empowering dialogues with 80 influential speakers to map out future global Halal developments. • Attended by 1,341 high profile delegates from 54 countries including H.E. Mr. Nurettin Canikli, Minister of Customs and Trade of Turkey, H.E. Dr. Rashid Ahmed Mohamed Bin Fahad, Minister of Environment and Water of United Arab Emirates and H.E. Mrs. Apiradi Tantraporn, Deputy Minister of Commerce of Thailand. • Halal Excellence Award was presented at the Appreciation Dinner to honor an organization that has excelled and contributed significantly to the growth of the halal industry. Chemical Company of Malaysia Berhad (CCM) was the recipient for Halal Excellence Award. • PR Value garnered: RM 15 million 33
  • 34. Australia Fiji Islands Papua New Guinea Solomon Islands Canada USA Argentina Brazil Chile Uruguay Bangladesh India Maldives Pakistan Sri Lanka Ecuador Austria Belgium Bosnia Herzegovina Denmark Georgia Romania Russia UK China Japan Korea Taiwan Brunei Indonesia Laos Philippines Singapore Thailand Vietnam Azerbaijan Iran Kuwait Kyrgyz Qatar Saudi Arabia Turkey UAE Yemen Egypt Ghana Lesotho Libya South Africa Zambia Zimbabwe Malaysian Delegates International Delegates Total 820 521 1,341 WHC 2015 CONFERENCE DELEGATES (1,341) 34
  • 35. 35
  • 36. 36 Thank you MITI AGENCIES Ministry of International Trade and Industry No. 7, Menara MITI, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur, Malaysia. Tel: 603-8000 8000 | Fax: 603-6201 2337 Email: webmiti@miti.gov.my | Website: www.miti.gov.my Special thanks to: