2. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
3. LinkedIn Marketing Solutions Everything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
4. State of social media “People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon” Eric Schmidt, Google October 2007
5. 30-40% of all pageviews on the internet are from social networks State of social media
20. 22,000,000 Business influencers* (That’s 11x the US print circulation of WSJ)
21. What are professionals doing on LinkedIn? Managing their professional identity Building business relationships Gaining insights and opportunities
22. The LinkedIn Profile:Where professionals manage their identity and reputation. Profession Seniority Industry Company Size Geography Education Recommendations
23. The LinkedIn Homepage:The professional’s dashboard for managing business relationships. Updates from connections Suggested new relationships Buzz about companies Discussion updates Recommendations
27. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
28. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
30. LinkedIn Audience TargetingThe most accurate way to target professionals on the web. Profession Seniority Industry Company Size Geography Education
33. Authenticity: Who recommends this person? How am I connected to them? LinkedIn Partner MessagesA Face to the Brand
34. Delivering Results “This campaign not only drove hundreds of direct registrationsinto the BizSpark program, which was the core goal, but also increased brand and company perception. Because of the interconnectedness of the platform, I was able to personally reach out to perfectly-targeted individuals who I would not have known.” Jacob Mullins Partner Development Manager, Microsoft
35. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
36. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
37. LinkedInGroupsBuild your own community and join the conversations. A community of customers Deliver engaging content Easy to moderate
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39. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
40. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
41. LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them. Profile-specific data about your ads Learn which targets were engaged Discover new audiences
42. LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market. Member receives email Member takes the survey Member receives incentive
43. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Access to millions of potential customers. Highly targeted, deeply engaging advertising. Tools to build long-lasting relationships. Insights about your marketing effectiveness.
