This is a marketing report which focuses on Luxury Brands in China. It takes into consideration complex geopolitical factors and assesses the risk to western companies seeking to invest in Chinese infrastructure.
Whilst the report discusses certain flash points such as counterfeiting in China, it nevertheless takes a sympathetic approach to the geopolitical situation China faces, largely as a result of unsound western policies.
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Adriaan Brits: Luxury brands in China, an update
1. Luxury Brand Marketing in China
And updated report for fashion and luxury goods
in China
(Adriaan Brits)
http://www.amazon.co.uk/Influencer-marketing-social-exploitation-geopolitical-
ebook/dp/B00Q1TX6Q4/ref=pd_ecc_rvi_1
2. Executive summary
The scope for luxury branded consumables in China
Market entry strategies
Internal criteria (company specific)
External criteria (environment specific)
Market entry decision - suggested modes of entry
Where and how to adapt elements of the marketing mix
Price
Promotion
Participants
Product
Place
Process
Physical evidence
Current issues in market development
Market competitors
Suppliers
Buyers
Substitutes
New entrants
Conclusions
Whether a suitable opportunity exists
Market entry methods
Marketing mix adaptations
How Prada and Armani gained competitive advantage in China
http://www.amazon.co.uk/Luxury-brand-marketing-China-updated-ebook/
dp/B00Q1K1C1Y/ref=pd_ecc_rvi_1
3. Executive summary:
Luxury branded consumer goods in China
Adriaan Brits is the lecturer for one of the largest classes in the world where
he teaches an International Marketing Diploma through Udemy. As a
specialist consultant in this field, he created this report to help companies
seeking entry into the Chinese Luxury Market. This report acknowledges that
whilst experts do not find Chinese consumer data reliable, by analyzing the
recent progress of major US and European luxury brands with a duty to
report on investors, a clearer picture of this specific sector emerges. Store
counts and performance of brands such as OMEGA, LVMH, PRADA, Hermes
and Burberry are taken into consideration. By considering the performance
of these brands alongside economic indicators, the report finds that
significant opportunities exist in China. However, a broad range of
geopolitical factors and conflicting reports on political risk affirm the need to
enter the market cautiously, providing specific examples of how China is
likely to react to treatment by the West – and the implications this may have
for western corporations doing business in China.
http://www.amazon.co.uk/Luxury-brand-marketing-China-updated-ebook/
dp/B00Q1K1C1Y/ref=pd_ecc_rvi_1
4. The report is available on Amazon – Get your copy today:
http://www.amazon.co.uk/Luxury-brand-marketing-China-updated-ebook/
dp/B00Q1K1C1Y/ref=pd_ecc_rvi_1