The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.

1. The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact
with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different
devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for
advertisers to measure and improve the performance of their marketing channels, tactics and strategies. Advertisers need to:
• Accurately measure the performance of offline and online marketing channels, and the influence that each has on the other
• Optimize budgets to reallocate spend across all of their marketing channels
Adometry offers marketers a complete advertising analytics solution to measure and improve the performance of all advertising media,
across and within every marketing channel.
A single global repository
Adometry Attribute™ integrates all data channels into a single global repository. Adometry’s integrated data management repository
eliminates data silos, de-duplicates conversions and provides the CMO, media planner, media buyer and analytics teams a single source of
the truth.
Adometry Attribute also incorporates offline conversions, and 1st and 3rd party data from audience providers such as Nielsen, Acxiom,
DataLogix, Neustar/AdAdvisor and others.
Successful multi-channel
marketing measurement
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
Digital Channels Include Offline Channels Include
• Display
• Paid & Organic Search
• Affiliate
• Email
• Social media
• Mobile traffic
• TV
• Radio
• Print
• Direct Mail

2. NEXT STEPS
With access to more accurate multi-channel data,
Adometry clients can innovate their approach to marketing,
lower their cost per action, and sharply increase their
efficiency and conversions.
For more information contact your Adometry sales
representative at info@adometry.com.
An integrated marketing analytics solution
Adometry has two models for measuring and improving
ad performance.
• Top-down Models: Adometry uses top-down, econometric lag
regression models to accurately measure the effect online and
offline channels have on conversions. These models utilize a
data fusion process to integrate aggregate-level, time series
advertising data sets with exogenous data such as seasonality
and competitive information. They provide strategic planning
capabilities for forecasting and optimizing media.
• Bottom-up Models: Adometry uses a bottom-up methodology
based on the most granular, user level (cookie level) data. These
models provide very granular measurements of digital media
performance, as well as the ability to forecast and optimize
digital media for campaigns that are in-flight.
The best of both worlds
Adometry Attribute supports the best of both worlds by leveraging
both top-down and bottom-up methodologies, providing a more
complete solution. Top-down models work on aggregated data
available for offline channels such as TV, radio, print or event
sponsorships. Bottom-up models work on user level data typically
only available for digital channels. The models are complementary,
giving marketers tools for both tactical real-time campaign
enhancements, as well as long-term strategic planning.
Adometry’s advanced analytics platform delivers unparalleled
insight into the performance of advertising’s effect on a broad
range of marketing goals. The forecasting and optimization tools
produce actionable recommendations on how to simply and easily
get the most out of each additional dollar spent on advertising.
Adometry, Inc.
6801 N. Capital of Texas Hwy.
Lakewood Center II, Suite 250
Austin, TX 78731
1-866-512-5425
info@adometry.com
About Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to
generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution
platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels
for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically
proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the
shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures,
Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com
Copyright 2013. Adometry, Click Forensics and ClickScore are registered trademarks of Adometry, Inc. Adometry Attribute is a trademark of
Adometry, Inc. All Rights Reserved. 0513
Adometry
Attribute™
Offline Conversions
Mobile
SocialEmail
Direct Mail
Search
Display
TV
Print
Radio
@