Exclusive Ad-ology Research data: 2011 Marketing Forecast, including 'What the CMO Says,' 'What the Small-to-Mid-sized Business Owner Says,' and 'What the Consumer Says.'

1. 2011 MARKETING FORECAST C. Lee Smith Ad-ology Research, Westerville, Ohio

3. 2011 MARKETING FORECAST FROM THE PERSPECTIVE OF… CMO SMB CONSUMER

6. ABOUT 2011 MARKETING Optimistic, but now more cautiously so. WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)

7. ABOUT 2011 MARKETING WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)

8. ABOUT 2011 MARKETING WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)

18. ABOUT SOCIAL NETWORKING IN 2011 2011 Small Business Marketing Forecast, Ad-ology Research (n=752 SMB Owners) WHAT THE SMB SAYS

27. ABOUT ADVERTISING 2011 Audience Interests+Attitudes, Ad-ology Research (N=2,226 US adults) WHAT THE CONSUMER SAYS Statement Agree Disagree Whenever I see/hear a local business advertising frequently, they must be doing well 58.6% 41.4% Whenever a local business that used to advertise heavily suddenly stops, they must be hurting 50.0% 50.0% Stores that advertise are typically better than those who do not advertise 38.2% 61.8% I am willing to sacrifice some privacy to get ads that are relevant to me 32.6% 67.4% Advertising only drives up the cost of prescription drugs 63.2% 36.8% Advertising is not as creative as it used to be 47.6% 52.4%

28. Audience Interests+Attitudes, Ad-ology Research, 2010 (n=2111) US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (ALL-TIME) 2010 WHAT THE CONSUMER SAYS

29. Audience Interests+Attitudes, Ad-ology Research, 2011 (n=2,226) US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (ALL-TIME) 2011 WHAT THE CONSUMER SAYS

30. Audience Interests+Attitudes, Ad-ology Research, 2010 (n=2111) What the Consumer Says US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (PAST 30 DAYS) 2010

31. Audience Interests+Attitudes, Ad-ology Research, 2011 (n=2,226) What the Consumer Says US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (PAST 30 DAYS) 2011

37. ADVERTISE SMARTER! Ad-ology Research Westerville, Ohio