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10 in 2.010
10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
Our kids-pertise
Our kids-pertise




moms        kids
AdNerds is simple math
AdNerds = A^T


A                     T
    A = Advertising
    T = Technology
AdNerds = A^T


 A                     T
     A = Advertising
     T = Technology
10 in 2.010
!"#$%"&'#%!"#()%*+,%!#-",*./)*/#)!$
0(12%!*1&$%&)#%-*,,#-!#1
&,1%!"#$%+&,!%!*%3!%(,
!"#$%&)#%,*!%&4)&(1%*4%!#-",*5*6$
0(12%&)#%2755%+&!-"(,6%!'%&%5*!
!"#$%+&,!%,*!%!*%8#%!&50#1%&!
0(12%&)#%-*9/:!#);(,!#),#!.2&''$
0(12%!#,1%!*%#,<*$%6&9#2
!"#$%*=#,%1*%!"(,62%!*6#!"#)
!"#$%+&,!%(!%,*+
internet
  web                brains


           Change
           drivers

hardware             legal
internet
  web
internet
  web
hardware
hardware
brains



 “These kids’ brains are actually
wired differently, their IQs are up
by all the measures we have. This
is the smartest generation ever.”
          Don Tapscott, author of “Grown Up Digital”
brains
brains
“Email is old school in the eyes of
the teenager. While adults use the
computer for financial reasons
like banking, buying, and planning
our next trip, kids use it to meet
each other, gossip, share photos,
and communicate in character-
limited blurbs.”
          Pew Internet & American Life Project Surveys
1. YouTube                                                    brains
2. Google
3. Facebook
4. Sex
5. MySpace
6. Porn
7. Yahoo
8. Michael Jackson
9. Fred
10. eBay
      OnlineFamily.Norton, analysis of 3.5 billion searches
brains
4)##%1*+,5*&12

                 legal
> >>
4)##%1*+,5*&12
>>>
                 legal
2!)(-!%*/!.(,%)#6:5&7*,2


                           legal
2!)(-!%*/!.(,%)#6:5&7*,2


/)('&-$%1#-)#&2#2%(,%(9/*)!&,-#
                                  legal
Thus
communication
   changes
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$*:)%-*99:,(-&7*,%2!)&!#6$%,##12%!**B
#,!#)!&(,%!"#9
          1*,@!%4*)6#!%!"#()%/&)#,!2
    8:!%)#9#98#)%!"#()%2"&)#%*4%+&55#!
    1*,@!%<:2!%!&50A%#,6&6#%!"#9%C%5(2!#,
4)(#,12%&)#%#'#,%9*)#%(9/*)!&,!%!"&,%9#1(&
  !"#$%&)#%"(6"5$%-*,,#-!#1%C%!#-".2&''$
          !"#$%+&,!%#'#)$!"(,6%,*+
10 in 2020
Your glasses went up and down a lot
during the show you just left. Do you want
 to share a 4-star (* * * *) rating for this
         show with your friends?

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10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods