The document outlines a sustainability blog called "The Green Radar" created by Group A1-C. It discusses establishing an online presence on multiple platforms including Medium and Twitter. It emphasizes making the blog discoverable through its name, tags, and clean interface. It also focuses on building credibility by engaging sustainability thought leaders and major corporations. Metrics provided show growth in followers and impressions across platforms over the first few months.
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The Green Radar - Blog Metrics
1. The Green Radar
Sustainable Technology & Design
Aditya Anupkumar / Andreas Kleinschmidt / AntonellaSquadrito / Arturo Gutierrez / Giuseppe Bono / Guilherme Costa Alves|
Group A1-C
13. • Discoverable.
– “The Green Radar” – generic and specific at
the same time
Group A1-C
14. • Discoverable.
– “The Green Radar” – generic and specific at
the same time
– Machine Tags – “Environment”,
“Sustainability”, “Green” “Social
Responsibility”
Group A1-C
Network amplification potential (Friends of friends)
Klout measures your social media “clout” / “influence”
Klout: Socializer:“You are the hub of social scenes and people count on you to find out what's happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.”